The notion of buying social media followers for your business seems too taboo to even put in writing. After all, isn’t social media supposed to be about connecting with real…
"social media"
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Millions of followers and slick brand campaigns are not the only measures of success on social media. Lots of small businesses are making a mark with some smart thinking. Most…
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There may not be a sure-fire recipe for social media success, but they definitely are key metrics you should be watching closely to help you prove and improve your social…
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FeaturedMarketing
Spice Up Your Hotel’s Social Media Engagement With These Competition Ideas
3 October 2018Emerging from the internet clutter and reaching your target audience via social media is becoming increasingly difficult. One evergreen cut-through is running competitions. Let’s look at some promotion ideas to get you on…
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Lots of people may be talking about you. But the social noise has become so great that in order to ‘listen’ and sieve out mentions of your brand, you need…
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You don’t have to be a big international hotel chain to tap into the might of social media. Here are some ways you can effectively reach your audiences and stay…
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You’re probably well into finalizing your social media strategy for 2018. Here are a few things that are probably included in this plan. If not, think again. 2017 has been…
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It’s cost-effective. And it works. Influencer marketing is no longer the domain of the big guys. Essentially the digital age’s version of a celebrity endorsement, influencer marketing is a powerful…
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FeaturedTips & Trends
How Social Proof Can Boost Conversion on Your Property’s Website?
8 August 2018When was the last time you visited a restaurant without a recommendation or at least reviewing their online ratings? It’s the positive review – the real person validation – that…
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In the competitive hospitality industry, securing direct bookings is vital for hotel success. Relying solely on third-party platforms can reduce profitability and control. But why is it important to develop…