STAAH Blog
  • Home
  • MANAGEMENT
    • OTA commissions – can you cut back?

      Top 5 Questions Your Hotel Reservations Team…

      9 hotel pricing strategies you should know…

      An In-depth Guide to Hotel Revenue Management

      Upselling – The New Challenge for Hoteliers…

  • Marketing
    • Hotel marketing | 11 Tips to Kickstart…

      Hotel marketing | Local SEO cheat sheet…

      Digital Marketing: 10 Things Hoteliers Should Be…

      6 Hotel Marketing Trends to try for…

      Top Hospitality & Travel Marketing Trends You…

  • Tips & Trends
    • Mobile-friendly hotel website: what it means and…

      11 Travel terms & Hospitality industry trends…

      5 Tips On How to Target Corporate…

      The 2022 guide to attracting Gen Z…

      7 Awesome Tips To Improve Your Hotel’s…

  • News
    • Thoughtful Thursday: Easily Manage your Booking.com Content…

      STAAH Product Updates June

      The Big Travel Rebound Kuala Lumpur &…

      STAAH Integrates with Situ – a leading…

      Are you making the most of your…

  • Vacation Rentals
    • 7 Tips & Tricks To Make Your…

      Facebook Marketing Tips For Your Vacation Rental…

      Why Guest Screening is important for Vacation…

      Digital marketing for hotels & vacation rentals…

      Don’t let energy bills soak up your…

  • Success Stories
    • Lift in direct bookings & customer satisfaction…

      Hotel Polo Towers Group Maximize Growth &…

      Crescent Spa & Resorts Saw Average Annual…

      KLoe Hotel, Malaysia Boosts Direct Bookings By…

      GCC Hotel & Club, India gains an…

  • Resources
    • All BLAAH BLAAH @STAAH e-Books Podcast Testimonials Webinars

      BLAAH BLAAH @STAAH with Avijit Arya and…

      STAAH PRODUCT MASTERCLASS – SERIES 2 REVENUE…

      Smart Distribution & Building a Resilient Business…

      STAAH Product Masterclass – Series 1 How…

      BLAAH BLAAH @STAAH with Avijit Arya and…

      BLAAH BLAAH @STAAH with Mauro Risch

      BLAAH BLAAH @STAAH with Tunku Iskandar

      BLAAH BLAAH @STAAH with Jimmy Mistry and…

      STAAH E-Guide: A-go-to-Communication Guide for Vacation Rentals

      STAAH e-Book How To Set Up Your…

      Opening Checklist post COVID-19: Things To Keep…

      EBOOK: BEGINNERS GUIDE TO REVENUE MANAGEMENT

      BLAAH BLAAH @STAAH with Suwamana Wahyu Putra…

      BLAAH BLAAH @STAAH With Matthias Dybing And…

      BLAAH BLAAH @STAAH with Vikramjit Singh and…

      BLAAH BLAAH @STAAH with Suhail Kannampilly and…

      D Elegance Hotel Johor Malaysia STAAH Testimonial

      Plume Villas New Zealand STAAH Testimonial

      Tunamaya Beach & Spa Desaru Malaysia STAAH…

      de Laxston Hotel Indonesia STAAH Testimonial

      STAAH PRODUCT MASTERCLASS – SERIES 2 REVENUE…

      Smart Distribution & Building a Resilient Business…

      STAAH Product Masterclass – Series 1 How…

      STAAH Webinar Utilize Integrated Technology Ecosystem to…

  • Free Demo
LATEST
Thoughtful Thursday: Easily Manage your Booking.com Content from...
Mobile-friendly hotel website: what it means and why...
11 Travel terms & Hospitality industry trends you...
5 Tips On How to Target Corporate Meetings...
Lift in direct bookings & customer satisfaction for...

STAAH Blog

  • Home
  • MANAGEMENT
    • OTA commissions – can you cut back?

      Top 5 Questions Your Hotel Reservations Team…

      9 hotel pricing strategies you should know…

      An In-depth Guide to Hotel Revenue Management

      Upselling – The New Challenge for Hoteliers…

  • Marketing
    • Hotel marketing | 11 Tips to Kickstart…

      Hotel marketing | Local SEO cheat sheet…

      Digital Marketing: 10 Things Hoteliers Should Be…

      6 Hotel Marketing Trends to try for…

      Top Hospitality & Travel Marketing Trends You…

  • Tips & Trends
    • Mobile-friendly hotel website: what it means and…

      11 Travel terms & Hospitality industry trends…

      5 Tips On How to Target Corporate…

      The 2022 guide to attracting Gen Z…

      7 Awesome Tips To Improve Your Hotel’s…

  • News
    • Thoughtful Thursday: Easily Manage your Booking.com Content…

      STAAH Product Updates June

      The Big Travel Rebound Kuala Lumpur &…

      STAAH Integrates with Situ – a leading…

      Are you making the most of your…

  • Vacation Rentals
    • 7 Tips & Tricks To Make Your…

      Facebook Marketing Tips For Your Vacation Rental…

      Why Guest Screening is important for Vacation…

      Digital marketing for hotels & vacation rentals…

      Don’t let energy bills soak up your…

  • Success Stories
    • Lift in direct bookings & customer satisfaction…

      Hotel Polo Towers Group Maximize Growth &…

      Crescent Spa & Resorts Saw Average Annual…

      KLoe Hotel, Malaysia Boosts Direct Bookings By…

      GCC Hotel & Club, India gains an…

  • Resources
    • All BLAAH BLAAH @STAAH e-Books Podcast Testimonials Webinars

      BLAAH BLAAH @STAAH with Avijit Arya and…

      STAAH PRODUCT MASTERCLASS – SERIES 2 REVENUE…

      Smart Distribution & Building a Resilient Business…

      STAAH Product Masterclass – Series 1 How…

      BLAAH BLAAH @STAAH with Avijit Arya and…

      BLAAH BLAAH @STAAH with Mauro Risch

      BLAAH BLAAH @STAAH with Tunku Iskandar

      BLAAH BLAAH @STAAH with Jimmy Mistry and…

      STAAH E-Guide: A-go-to-Communication Guide for Vacation Rentals

      STAAH e-Book How To Set Up Your…

      Opening Checklist post COVID-19: Things To Keep…

      EBOOK: BEGINNERS GUIDE TO REVENUE MANAGEMENT

      BLAAH BLAAH @STAAH with Suwamana Wahyu Putra…

      BLAAH BLAAH @STAAH With Matthias Dybing And…

      BLAAH BLAAH @STAAH with Vikramjit Singh and…

      BLAAH BLAAH @STAAH with Suhail Kannampilly and…

      D Elegance Hotel Johor Malaysia STAAH Testimonial

      Plume Villas New Zealand STAAH Testimonial

      Tunamaya Beach & Spa Desaru Malaysia STAAH…

      de Laxston Hotel Indonesia STAAH Testimonial

      STAAH PRODUCT MASTERCLASS – SERIES 2 REVENUE…

      Smart Distribution & Building a Resilient Business…

      STAAH Product Masterclass – Series 1 How…

      STAAH Webinar Utilize Integrated Technology Ecosystem to…

  • Free Demo

5 Minute Guide To Making A Killer Promo Video

16 January 2019
5 Minute Guide

Creating videos (or a series of them) to tell your story is a no-brainer; particularly catchy, promo videos. But how exactly do you move from wanting a killer promo video to scripting and producing one? Let’s take a look.


Usually, not more than a minute long, promo videos are designed to grab the attention of the viewer in a way that text can’t. And by engaging at an emotional level, these videos lead to one end: high viewership, likes, and shares on social media, and a huge upliftment in brand identity and recall.

5 Minute Guide To Making A Killer - STAAH

The key to creating these stunners though is being able to leave aside monotonous facts about your property. Create videos that will be watched and appreciated – the housekeeper who dances, the front desk manager who is an exceptional local guide. There are many story gems hidden on your property. You just need to begin with an intriguing and entertaining idea.

Now let’s tuck into how you can make promo videos for your property in no time.

Set Your Goals

Set Goals - STAAH

Whether you want to present your property, engage the audience with some fun and facts or educate your viewers, be clear in what you want and set your goals around it. Decide on the length of your video, and try to set a focus on the video style you prefer. Are you looking to create a 15- 30-second video? 60-second? A minute plus? And will it be an animation? A live-action? Or a stock video?

Grab a Good Idea

This is an extremely crucial step. Take a walk around your property, talk to staff or better still ask your guests what they feel about your place and service. It’s bound to give you fabulous ideas that make the connection. Or if you like another way, watch some great videos already present in the market and get inspiration from them.

Script Up

Storytelling is the key here. Once the framework is ready in your mind, write your script highlighting how you want to present the story. Which text needs to be bold and formatted well. Choosing your header, footer and closing lines carefully is important. Decide on the core message your audience should take away from the video – don’t lose focus on it. Add call-to-action. And don’t forget video length when writing the script – this is not an essay, it’s a teaser.

Script Up - STAAH

Choose The Platform

You want to shoot the video or make use of presets available online. There are plenty of tools and platforms available online which offer a technicality-free video creation environment. Not only are most of these tools cost-effective, but they are also super quick and let you roll out at the speed of your thought. Some of these tools are free and some charge for their content and offers. Take a quick tour of them to assess your fit and style and narrow it down to the one you will use.

Our favourite tool is Promo (erstwhile Slide.ly) but then Animoto, Biteable, Renderforest, Animaker, Adobe After Effects are great tools too.

Images, Logos, and Soundtrack

Incorporate your logo and use any specific images and soundtrack. Plug them in accordance with your script and story guidelines. Remember to look carefully at any license you purchase or the distribution rights of the images and soundtracks you choose.

Download, Share and Enjoy the Result

Once you have plugged in the elements above, run through it all to see if you need any modifications and additions. Any thought you have missed to mention or any repeats you could remove. Test it if it is catchy and fits in with your goals. Download in the format you wish to share with your audience and launch away.

Social Media - STAAH

Make sure you have a good distribution plan in place to get the ..maximum benefit from these videos.


Got a video you’d like to share? Send it to us at marketing@staah.com. We’re always up to seeing good content adding value.

 

5 Minute Guide To Making A Killer Promo Video was last modified: September 8th, 2021 by staah

Related Articles

70% Increase in Direct Bookings for Paihia...

How The Modern Marketing Funnel Helps You...

9 Simple Tricks for Taking Hotel Photos...

COVID-19 UPDATE: WE ARE IN THIS WITH...

STAAH Products

Channel Manager
Booking Engine
Instantsite Website
Gift Voucher Engine
Review Minder

SUBSCRIBE TO OUR NEWSLETTER FOR WEEKLY UPDATES

 
 
 

E-Books

  • Beginners guide to Revenue Management
  • Set-up your Channel Manager like a Pro
  • Hotel SEO for Beginners
  • Understanding Hotel Distribution
  • Digital Marketing toolkit for Independent Hoteliers
  • Communication Guide for Vacation Rentals
About Us
  • About Us
  • Blog
  • Login
  • News
  • Contact Us
  • Careers
Integrations
  • Online Travel Agencies
  • Property Management Systems
  • Payment Gateways
  • Internet Booking Engines
  • Global Distribution Systems
  • SuNEW
Solutions
  • Hotel Channel Manager
  • Hotel Booking Engine
  • Instant Hotel Websites
  • Gift Voucher System
  • Review Management System
Get In Touch

Sales Enquiries: sales@staah.com

Customer Support: support@staah.com

Billing: accounts@staah.com

Careers: people@staah.com

Commission Savings Calculator
Truspilot - STAAH Capterra - STAAH Top Rated - Channel Management Software PCI-DSS
Fernmark Logo

Instant Channel Manager Mobile App

Instant Channel Manager Mobile App Instant Channel Manager Mobile App

Max Channel Manager Mobile App

Max Channel Manager Mobile App Max Channel Manager Mobile App

Reputation Manager Mobile App

Reputation Manager Mobile App Reputation Manager Mobile App

© Copyright. All Rights Reserved. STAAH Limited | Privacy Policy | Cookies Policy