Driving direct bookings is essential for maximizing revenue and maintaining control over your property’s pricing strategies. One valuable tool that can help you achieve this is the STAAH Smart Pricing feature which is available for SwiftBook users.
In this blog, we’ll delve into what Smart Pricing in STAAH SwiftBook is and explore how it can benefit your hotel or property.
What is Smart Pricing in STAAH SwiftBook?
STAAH Smart Pricing is a dynamic pricing feature that empowers you to create and set discounts specifically tailored to attract direct bookers.
It provides you with five distinct discount types, each designed to target different aspects of your potential guests’ booking behaviours:
1. Advance Purchase:
This discount type allows you to scale the discount based on the number of days a booking is made in advance. It’s a powerful way to incentivize guests to plan ahead and book directly with your property.
2. Device:
By identifying and targeting bookers using mobile devices, you can offer exclusive discounts to a segment of guests who prefer booking on their smartphones or tablets.
3. Multi Nights:
With this discount type, you can scale the discount based on the number of nights a guest plans to stay. It encourages longer stays and increases the average booking value.
4. Region:
Tailoring discounts to specific regions or countries can attract international guests and help you tap into new markets. This feature is particularly useful for properties looking to expand their reach.
5. Last Minute Deal:
Attract spontaneous bookers with last-minute discounts, filling vacant rooms and maximizing revenue during peak seasons or periods of low occupancy.
Who Can Use Smart Pricing Feature?
Smart Pricing feature is available to all SwiftBook Booking engine users in STAAH, completely free of charge. Whether you run a boutique hotel, a bed and breakfast, or a large resort, you can leverage this feature to boost your direct bookings and revenue.
Benefits Smart Pricing Users Have Seen So Far
Implementing Smart Pricing in STAAH SwiftBook has yielded significant benefits for properties worldwide. Here are some of the advantages that users have reported:
1. Increased Rate in Direct Bookings:
By offering targeted discounts, you can encourage more guests to book directly through your website, reducing dependency on third-party booking platforms and saving on commission fees.
2. Increase in Revenue:
Smart Pricing helps optimize your pricing strategies, leading to improved revenue performance. The ability to adjust discounts based on various factors ensures you’re always competitive in the market.
3. Attracts New Customers:
The ability to offer personalized discounts can attract a diverse range of guests, including those who may not have considered booking with you before.
4. Great for Packages During Peak Season:
Smart Pricing is an excellent tool for creating special packages during peak seasons or holidays, enticing guests with exclusive deals and experiences.
STAAH Smart Pricing feature in SwiftBook is a game-changer for properties seeking to boost direct bookings, revenue, and guest satisfaction. By harnessing the power of data-driven discounts and personalized offers, you can stay competitive, attract new guests, and ultimately grow your business. So, why wait? Start using Smart Pricing today and watch your bookings and revenue soar.
What is SwiftBook?
STAAH SwiftBook offers a seamless booking experience with an advanced online booking system. Drive commission-free direct bookings to your property, connect with 250+ online channels globally, view reports from one single dashboard, have secure payments and much more.
