STAAH, a leading global hospitality distribution and guest acquisition technology provider, has launched a new eBook for hoteliers – Hotel Online Distribution 2.0. The eBook is a must-read for hoteliers looking to redefine their guest acquisition and revenue management strategy as guest demands and travel behaviours rapidly evolve.
Authored by the STAAH team, the book looks into the changing guest behaviours, including their almost unsatiable demand for content across multiple online channels to inspire bookings. There is also a fundamental shift in what guests seek from a hotel – they are no longer in search for a “place to stay”; modern guests are on the lookout for “an amazing experience”.
The latest eBook from STAAH stable also looks into an evolving distribution technology that is fueling and shaping this consumer evolution – the next digital transformation the industry is staring at or what is being called Hotel Distribution 2.0. The eBook breaks down hotel distribution changes, from technology to online channels, and provides hoteliers with tips on how to align their distribution strategy to these changes and tips to optimise revenue.
“Digital and consumer transformations can seem like navigating a dense jungle — full of opportunities but also unforeseen challenges,” says Edwin Saldanha, Marketing Director from STAAH. “Finding the right path, avoiding pitfalls and staying focused on your goals is often overwhelming. Therefore, we set ourselves to task to provide the industry with this guide to help hoteliers understand the changes and tips to navigate this digital jungle, enabling them to ensure the right investment is made.”
Edwin adds that as a key technology provider for thousands of properties across the world, we are deeply embedded in the digital transformation of the hospitality industry. Yet, this eBook has been from a neutral perspective. It doesn’t promote specific tools or vendors; instead, it focuses on helping hoteliers align technology with their unique needs and objectives.
The eBook is available to download here.
