Marketing

Are you harnessing the full potential of your social media channels? With countless opportunities to engage with guests and showcase your hotel’s unique offerings, it’s essential to adopt practical strategies…

Imagine your hotel as the must-book destination everyone’s talking about. That’s the power of the Fear of Missing Out (FOMO)—a crucial driver behind today’s booking behaviors. To capitalize on this…

Imagine a world where every booking goes straight to your hotel, cutting out the middleman and saving you significant commission fees. This isn’t just a dream—it’s a reality that direct…

When it comes to winning over travelers, it’s all about making your mark. Tapping into guest reviews and social media is a smart strategy that can set your property apart…

The global music tourism market is set to grow at a CAGR of 8.5% until 2032 to $13.8 billion, as per the latest research study. This is fueled by the…

To succeed in hospitality, hotels must go beyond room bookings, tapping into ancillary services to drive growth amidst changing markets. In the competitive world of hospitality, maximizing revenue from room…

In today’s digital age, social media has become a powerful tool for hotels to engage with guests, build brand awareness, and drive bookings. However, with so much content out there,…

In the competitive hospitality industry, securing direct bookings is vital for hotel success. Relying solely on third-party platforms can reduce profitability and control.  But why is it important to develop…

In the fast-paced hotel industry, understanding the preferences of travelers from various regions is key to thriving in a competitive market. China, with its vast and diverse culture, represents a…

Crafting a strategic plan for guests to make direct bookings at your hotel is crucial, particularly for Gen Z visitors who appreciate technology and unique experiences. In contrast to their…