Marketing

Guest writer Cooper Jitts from TALK Agency shares the importance of Evergreen content in today’s time and why its important for a hotel website to increase conversions. In the world…

Storytelling is an art form that marketers use every day to convey core brand messages to their audience, and ideally, to attract more customers for the long haul. Practice, however,…

OTAs are powerful marketing machines that provide hotels and vacation rentals great online exposure. But this exposure comes at a cost. Online travel agents (OTAs) form an integral part of…

Marketing is only as effective as its execution. The message being communicated to future and existing guests, and how it is sent, can make or break campaigns.  In this blog,…

You’ve created a wonderful story. Now it’s time to sell it – advertise on digital channels, get found through a search or build advocates. Hotels and accommodation providers can no…

Follow these simple ideas and tips to create a powerful WhatsApp marketing strategy for your hotel or accommodation property and increase your bookings. Now owned by Facebook, WhatsApp marketing is…

The digital world is extremely dynamic and to be successful all hoteliers and accommodation providers need to keep up with the changes.  Becoming conversant with the basics of digital marketing…

Covid-19 has left most hotels with significantly smaller teams as they tide through the crisis, including marketing teams. This doesn’t mean a reduction in marketing needs. What does this reduced…

The COVID is pushing digital nomads as the fastest growing trend today. Digital nomads are remote workers who typically work while travelling to different locations. Hospitality expert Are Morch shares…