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STAAH Blog

  • Home
  • MANAGEMENT
    • The Role of a Hotel Revenue Manager:…

      Why Every Hotel Needs a Channel Manager…

      Program Konsorsium Hotel: Bagaimana, Mengapa & Berapa…

      โปรแกรม Hotel Consortia: อย่างไร ทําไม และค่าใช้จ่ายเท่าไหร่?

      ตัวจัดการช่องทาง Channel Manager คืออะไร และทำไมผู้ให้บริการที่พักจึงจำเป็นต้องมี?

  • Marketing
    • Google Can Now See Your Instagram Posts…

      Smart Hotel Distribution: What Every Hotelier Needs…

      The Ultimate Guide to Turning Negative Reviews…

      6 Social Media Trends Hoteliers Must Leverage…

      6 Xu hướng mạng xã hội mà…

  • Tips & Trends
    • Find Your Fit: The Smart Way to…

      Hotel Acronyms & Abbreviations: The 2025 Glossary…

      Your Ultimate Hotel Tech Checklist for 2025:…

      From Click to Confirmation: How to Create…

      Google Can Now See Your Instagram Posts…

  • News
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      STAAH Launches New eBook to Help Hoteliers…

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      Gilmer Apartment Hotel: Driving Direct Bookings with…

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  • Resources
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STAAH Launches New eBook to Help Hoteliers Master the Right Channel Mix

4 August 2025
new ebook

STAAH’s newly launched eBook, “The Right Channel Mix for Every Hotelier: OTAs, Metasearch, Direct & More,” gives hoteliers a practical, up-to-date guide to navigating today’s complex online distribution landscape.


The guide walks readers through the pros and cons of major booking channels from online travel agents (OTAs) and metasearch to direct, B2B, and alternative distribution models while offering actionable strategies to tailor the mix based on a property’s type, target audience, and location.

As the hospitality industry rapidly evolves, guest expectations, booking behaviors, and platform dynamics are changing. The right distribution mix is no longer about being everywhere, but about being strategic.

“The days of blindly listing everywhere are over. This eBook gives hoteliers clarity and confidence to make the right choices for their unique property,” says Adam Walsh, Head of Connectivity at STAAH.

“We break down the cost structures, performance differences, and brand positioning opportunities across platforms. Whether you’re a boutique hotel trying to reduce OTA dependency or a large property aiming for better balance, this guide is packed with insights to help you grow both revenue and guest relationships.”

Download e-book

What’s inside:

  • Real-world examples of successful channel strategies based on hotel type and destination
  • A breakdown of commissions, rate parity, and visibility factors across channels
  • How to use alternative distribution like CUGs, TMCs, and influencer partnerships
  • Best practices for optimizing listings, using OTA marketing tools, and driving direct bookings
  • Key takeaways and tools to monitor and refine your channel strategy over time

The Right Channel Mix for Every Hotelier: OTAs, Metasearch, Direct & MoreWhether you manage a luxury resort, city hotel, or family-run boutique, this resource will help you create a channel mix that balances visibility, cost, and control, setting your hotel up for long-term success.

Download the free eBook here: Click here.


Email Signature ebook

STAAH Launches New eBook to Help Hoteliers Master the Right Channel Mix was last modified: August 6th, 2025 by Nashi Dasgupta

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