With STAAH’s booking engine and channel manager, Kolkata’s Roland Hotel achieves trust, efficiency and significant growth in direct and OTA bookings.
Since 1997, Roland Hotel has been a trusted name in Kolkata’s, India budget hospitality space. With 30 spacious rooms and suites, the hotel combines affordability with modern comfort, making it a preferred choice for both leisure and business travelers. Located in the heart of the city – just steps away from Forum Mall and surrounded by more than 70 dining options – Roland Hotel delivers convenience alongside a warm, value-packed stay.
But even a well-loved property like Roland faced challenges in the fast-moving world of online bookings.
From manual updates to seamless automation
Before STAAH, the hotel’s distribution team was stuck in a cycle of manual updates – constantly adjusting room rates and availability across multiple online travel agents (OTAs). Not only was this a drain on staff time, but it also left the property vulnerable to overbookings and inconsistent pricing.
In an industry where every minute counts, Roland Hotel was on the lookout for a system that could automate its distribution tasks so staff could get time back to focus on guests.
That’s where STAAH came in.
A smooth, guest-centric booking journey
One of the biggest transformations came from adopting STAAH SwiftBook, a game-changing online booking engine. With a clean, intuitive and fast interface, guests now enjoy a seamless booking journey from the moment they land on Roland Hotel’s website.
Guests expect speed and simplicity in the digital-first travel landscape. Any delay or friction can cost a booking. With STAAH, Roland Hotel delivers a seamless experience that converts lookers into bookers.
Competing head-on with OTAs
Competing with big-name OTAs can feel like a losing battle, but STAAH has helped Roland level the playing field.
Through the STAAH Hotel Connect Programme, Roland Hotel’s direct booking engine now appears right alongside OTAs in Google Search. This visibility has been a game-changer, allowing the hotel to drive more commission-free direct bookings while maintaining control over dynamic, real-time pricing.
Price transparency that builds trust
One of the standout features for Roland Hotel has been the price comparison widget – WatchMyRate. This tool displays live comparisons of the hotel’s direct booking rates versus OTA prices directly on its website.
For our guests, this builds instant trust. They can see in real time that booking with the property directly gets them the best deal. It removes doubt, builds credibility and nudges them to choose direct over OTAs.
Smarter distribution across two hotels
As part of a group, Roland Hotel also benefits from STAAH’s group booking widget. If one property is fully booked, the widget automatically displays availability and rates at their sister hotel.
This not only prevents potential revenue loss but also ensures guests enjoy a seamless alternative option without needing to start their search all over again.
The channel manager advantage
At the core of Roland Hotel’s transformation is the STAAH Channel Manager. With instant two-way updates across all connected OTAs, the risk of double bookings has been eliminated.
What’s more, rate parity – a common headache for hoteliers – has become a reality. Roland Hotel can confidently offer consistent pricing across channels, which builds trust with guests and strengthens its online reputation.
The intuitive interface and detailed reporting have further empowered the team to make data-driven decisions. They can now see which channels deliver the best results, optimize pricing strategies, and adjust promotions to maximize occupancy and revenue.
Results that speak for themselves
Since implementing STAAH, Roland Hotel has seen substantial growth in both online bookings and overall revenue. While they prefer not to disclose exact numbers, the team describes the improvement as “significant and measurable.”
Automation has not only freed up staff time but also sharpened their pricing strategies. By removing the risks of errors and inefficiencies, STAAH has allowed Roland Hotel to strengthen its presence across all online channels while driving more bookings through its own website.
A partnership built on trust
For Roland Hotel, it’s not just about the technology, it’s also about the partnership.
STAAH has been instrumental in making the hotel’s operations efficient and guest experience smoother. From the booking engine to the channel manager and the trust-building tools like the price comparison widget, everything works together to make them more competitive and guest-focused.
The bottom line
In a market as competitive as Kolkata, success comes down to delivering a great guest experience both online and offline. With STAAH, Roland Hotel has achieved exactly that – a smooth, transparent, and trust-driven booking journey that continues to boost revenue and strengthen guest relationships.
For hotels looking to streamline operations, enhance online visibility and grow direct bookings, Roland Hotel’s story is proof that the right technology partner makes all the difference.
