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STAAH Blog

  • Home
  • MANAGEMENT
    • Why Every Hotel Needs a Channel Manager…

      Program Konsorsium Hotel: Bagaimana, Mengapa & Berapa…

      โปรแกรม Hotel Consortia: อย่างไร ทําไม และค่าใช้จ่ายเท่าไหร่?

      ตัวจัดการช่องทาง Channel Manager คืออะไร และทำไมผู้ให้บริการที่พักจึงจำเป็นต้องมี?

      The Top Traits of Exceptional Hospitality Professionals

  • Marketing
    • Smart Hotel Distribution: What Every Hotelier Needs…

      The Ultimate Guide to Turning Negative Reviews…

      6 Social Media Trends Hoteliers Must Leverage…

      ไอเดียโพสต์โซเชียลมีเดียที่กําลังมาแรงสําหรับโรงแรมในปี 2025

      Xu Hướng Nội Dung Mạng Xã Hội…

  • Tips & Trends
    • Smart Hotel Distribution: What Every Hotelier Needs…

      Maximizing Hotel Revenue: Advanced Channel Manager Strategies…

      The OTA Balancing Act: How a Channel…

      Tapping into Wellness Tourism: A Hotelier’s Guide

      Overcoming common challenges in channel management for…

  • News
    • Cloudbeds and STAAH partner to enhance channel…

      STAAH Achieves Prestigious Seamless Product Badge from…

      STAAH Product Updates You Can’t Miss –…

      Thoughtful Thursday – Reporting for Properties: Converting…

      Thoughtful Thursday – Matrix – Revenue Control…

  • Success Stories
    • The Komu Boosts Direct Revenue by 25%…

      Online Revenue Jumps 50% for Mangkuluhur Residences…

      23% more online bookings for Vivatel Kuala…

      STAAH boosts Indonesian resort’s direct bookings by…

      Nova Express Pattaya expands online visibility with…

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    • All BLAAH BLAAH @STAAH Connectivity News e-Books Events Podcast Quiz Testimonials Webinars

      Connect with Expedia – Expand Your Reach…

      Alexa+ could earn “top-of-the-funnel” spot in travel…

      STAAH & Hotelbeds: A Powerful Partnership Driving…

      STAAH’s new eBook to guide hoteliers through…

      BLAAH BLAAH @STAAH with Captain Mihir Deepak…

      BLAAH BLAAH @STAAH with Dia Mirza

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      Connect with Expedia – Expand Your Reach…

      Alexa+ could earn “top-of-the-funnel” spot in travel…

      STAAH & Hotelbeds: A Powerful Partnership Driving…

      EMPOWERING CHANNEL PARTNERS: THE POWER OF CONTENT…

      STAAH’s new eBook to guide hoteliers through…

      STAAH ReviewMinder Playbook

      STAAH GDS Playbook

      The Expert Guide to Drive More Direct…

      BLAAH BLAAH @STAAH with Suwamana Wahyu Putra…

      BLAAH BLAAH @STAAH With Matthias Dybing And…

      BLAAH BLAAH @STAAH with Vikramjit Singh and…

      BLAAH BLAAH @STAAH with Suhail Kannampilly and…

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      STAAH Weekly Hospitality Quiz: 20 December

      STAAH Weekly Hospitality Quiz: 13 December

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STAAH helps historic Australian motel reach new heights

7 June 2021
STAAH helps historic Australian motel reach new heights

Black Gold Motel made solid inroads into the corporate market and grew its presence via OTAs through the STAAH platform.


Wolgan Valley STAAH helps historic Australian motel reach new heights Black Gold MotelLocated in the small township of Wallerawang in New South Wales, Black Gold Motel was built in 1881 as a school. Its transformation to a motel began from 1995 and is now firmly cemented its place as an award-winning motel and restaurant.

Winner of the 2020 Travellers Choice “Best of the Best” award for service, Black Gold Motel offers an array of accommodation styles to ensure all travel requirements and more are exceeded. Located in a beautiful part of New South Wales, steeped in culture and natural and industrial history, Black Gold offers a truly unique accommodation. Its walls reflect its rich mining history while outside guests can climb onto the rugged magnificence of the Blue Mountains or down into the world’s second largest canyon, The Capertee Valley.

The challenge: managing distribution and generating online bookings

Villa view at Black Gold Motel Australia

The team at Black Gold knew that with an effective distribution and revenue management strategy, the motel would be able to drive more traffic during off-peak periods while maximising its revenue during the busy travel season. Manual distribution on online channels was not just cumbersome, it came with the risk of overbookings that led to a bad guest experience, lower profitability and high administrative time.

Besides the lucrative corporate market was only reachable via a GDS integration.

The answer to these issues was an integration with smart distribution management technology.


**Find out more about GDS and its advantages, Read here


STAAH was an easy extension to the PMS

Room View Black Gold Motel

Initially the Black Gold Motel opted for STAAH as it came bundled with their property management system (PMS), however, they have since moved on from the PMS but stayed with STAAH because of its ease of use, features and customer service.

“We are proud to call them our partners,” as commented by the Black Gold team.

The motel went with an expanded suite of STAAH products, including the STAAH Max channel manager, STAAH ConvertDirect booking engine, GDS and ReviewMinder.

A jump in direct bookings

Black gold motel australia

 Since moving to STAAH, they’ve seen a major jump in direct bookings. Previously there were just a couple bookings in two years from the website. Now, direct is a major source of revenue for the motel.

Along with GDS, increased reach using the channel manager and a pulse firmly on what guests are saying via ReviewMinder (an online reviews management platform), Black Gold Motel has revolutionsed the way they do business.


Find out more about this beautiful Motel on www.blackgoldmotel.com.au

STAAH helps historic Australian motel reach new heights was last modified: June 21st, 2022 by Nashi Dasgupta

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