Marketing

In the competitive hospitality industry, securing direct bookings is vital for hotel success. Relying solely on third-party platforms can reduce profitability and control.  But why is it important to develop…

In the fast-paced hotel industry, understanding the preferences of travelers from various regions is key to thriving in a competitive market. China, with its vast and diverse culture, represents a…

Crafting a strategic plan for guests to make direct bookings at your hotel is crucial, particularly for Gen Z visitors who appreciate technology and unique experiences. In contrast to their…

As hotels brace themselves for the future, it’s crucial to anticipate and embrace the exciting preferences that today’s travelers are seeking. In the ever-evolving landscape of travel, the year 2024…

For hotels, leveraging Instagram ads is not just about showcasing the aesthetics but a strategic approach to drive direct bookings. In this article, we will explore effective strategies to boost…

The ever-changing landscape of SEO keeps hotel marketers on their toes. Here we delve into some pivotal considerations for your 2024 and beyond strategy. Search platforms have expanded More generically,…

There is no definitive guide to social media marketing because social media is constantly evolving. But the tips in this blog can help you always stay ahead of the curve.…

Content, SEO (Search Engine Optimization), and SEM (Search Engine Marketing) are essential components of effective hotel marketing strategies. They collaborate to enhance many things at once for an effective marketing…

When it comes to enhancing direct bookings, having a top-notch Booking Engine is just the beginning. Having an effective marketing plan comes into hand to help you drive more bookings.…

There are an estimated 23 million digital nomads worldwide as of 2023. And this figure is growing. Who are digital nomads? Learn how to attract customers and be the best…