As we get ready to enter 2022, marketers face a landscape disrupted by a pandemic, new business models and new applications of technology. Change is not something new to marketers.…
Marketing
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It’s time to look into the crystal ball and see what the travel and hospitality industry can expect in 2022. For this blog we ditched the crystal ball and relied…
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Have you picked up running and optimising your Facebook marketing? Let’s look at some common mistakes advertisers make and how to avoid them. You spend a ton of money on…
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A lot more shareable and engaging, video – more recently short-form video – has taken over social media platforms. So, how can you leverage short-form content to grow your business?…
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Whether you do it yourself or decide to hire an agency to drive your SEO efforts, an audit is a good place to start. Where is your hotel website at…
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Guest behaviours have dramatically changed with the pandemic. How has your strategy evolved with this shift? In this blog, we look at some hospitality trends arising from the pandemic and…
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If you fancy bringing some of the 700 million users of Instagram on an Insta-Holiday to your place, then yes, it is for you. You can do wonders by doing…
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Guest writer Cooper Jitts from TALK Agency shares the importance of Evergreen content in today’s time and why its important for a hotel website to increase conversions. In the world…
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Storytelling is an art form that marketers use every day to convey core brand messages to their audience, and ideally, to attract more customers for the long haul. Practice, however,…
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How much is your hotel paying in OTA commissions – and how to reduce it?
23 June 2021OTAs are powerful marketing machines that provide hotels and vacation rentals great online exposure. But this exposure comes at a cost. Online travel agents (OTAs) form an integral part of…