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The Role of a Hotel Revenue Manager: Responsibilities,...
Kenyan hospitality group’s smart switch to STAAH
What Is a Hotel Booking Engine and Why...
Bookings rise beyond expectations for boutique UK property
Seamless Integrations: Enhancing Hotel Operations with Advanced Channel...

STAAH Blog

  • Home
  • MANAGEMENT
    • The Role of a Hotel Revenue Manager:…

      Why Every Hotel Needs a Channel Manager…

      Program Konsorsium Hotel: Bagaimana, Mengapa & Berapa…

      โปรแกรม Hotel Consortia: อย่างไร ทําไม และค่าใช้จ่ายเท่าไหร่?

      ตัวจัดการช่องทาง Channel Manager คืออะไร และทำไมผู้ให้บริการที่พักจึงจำเป็นต้องมี?

  • Marketing
    • Smart Hotel Distribution: What Every Hotelier Needs…

      The Ultimate Guide to Turning Negative Reviews…

      6 Social Media Trends Hoteliers Must Leverage…

      ไอเดียโพสต์โซเชียลมีเดียที่กําลังมาแรงสําหรับโรงแรมในปี 2025

      Xu Hướng Nội Dung Mạng Xã Hội…

  • Tips & Trends
    • What Is a Hotel Booking Engine and…

      Seamless Integrations: Enhancing Hotel Operations with Advanced…

      Smart Hotel Distribution: What Every Hotelier Needs…

      Maximizing Hotel Revenue: Advanced Channel Manager Strategies…

      The OTA Balancing Act: How a Channel…

  • News
    • Cloudbeds and STAAH partner to enhance channel…

      STAAH Achieves Prestigious Seamless Product Badge from…

      STAAH Product Updates You Can’t Miss –…

      Thoughtful Thursday – Reporting for Properties: Converting…

      Thoughtful Thursday – Matrix – Revenue Control…

  • Success Stories
    • Kenyan hospitality group’s smart switch to STAAH

      Bookings rise beyond expectations for boutique UK…

      The Komu Boosts Direct Revenue by 25%…

      Online Revenue Jumps 50% for Mangkuluhur Residences…

      23% more online bookings for Vivatel Kuala…

  • Resources
    • All BLAAH BLAAH @STAAH Connectivity News e-Books Events Podcast Quiz Testimonials Webinars

      Connect with Expedia – Expand Your Reach…

      Alexa+ could earn “top-of-the-funnel” spot in travel…

      STAAH & Hotelbeds: A Powerful Partnership Driving…

      STAAH’s new eBook to guide hoteliers through…

      BLAAH BLAAH @STAAH with Captain Mihir Deepak…

      BLAAH BLAAH @STAAH with Dia Mirza

      BLAAH BLAAH @STAAH with Avijit Arya and…

      BLAAH BLAAH @STAAH with Mauro Risch

      Connect with Expedia – Expand Your Reach…

      Alexa+ could earn “top-of-the-funnel” spot in travel…

      STAAH & Hotelbeds: A Powerful Partnership Driving…

      EMPOWERING CHANNEL PARTNERS: THE POWER OF CONTENT…

      STAAH’s new eBook to guide hoteliers through…

      STAAH ReviewMinder Playbook

      STAAH GDS Playbook

      The Expert Guide to Drive More Direct…

      BLAAH BLAAH @STAAH with Suwamana Wahyu Putra…

      BLAAH BLAAH @STAAH With Matthias Dybing And…

      BLAAH BLAAH @STAAH with Vikramjit Singh and…

      BLAAH BLAAH @STAAH with Suhail Kannampilly and…

      STAAH Weekly Hospitality Quiz: 17 January

      STAAH Weekly Hospitality Quiz: 10 January

      STAAH Weekly Hospitality Quiz: 20 December

      STAAH Weekly Hospitality Quiz: 13 December

      The Domain Hotel and Spa, Bahrain

      Pramana Experience (Indonesia)

      Merusaka Nusa Dua, Bali (Indonesia)

      Acappella Suite Hotel (Malaysia):

      From Search to Stay: Maximize your Visibility…

      STAAH Webinar: From Search to Stay: Maximize…

      STAAH Webinar: Manage Revenue Mastery: How to…

      STAAH Webinar: Manage Revenue Mastery: How to…

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4 Simple Strategies to Boost Your Direct Bookings

30 August 2023
Strategies to Boost Direct Bookings Through Effective Digital Marketing

When it comes to enhancing direct bookings, having a top-notch Booking Engine is just the beginning. Having an effective marketing plan comes into hand to help you drive more bookings.


To truly drive success, your focus should extend to drawing more visitors to your booking engine through a well-crafted digital marketing strategy. Here’s a breakdown of what constitutes a successful approach:

1) Audience Insights and Target Market

3

Any successful business and marketing strategy begins with understanding your guests – who are you targeting? What do they look like? Where are they based? What are their interests and habits? The more you know, the more defined your channel strategy is to find and convert these audiences into guests.

Look into your PMS, hotel channel manager like STAAH MAX Channel Manager, booking engine like STAAH SwiftBook and website analytics for insights that can help piece together this information before being applied to external channels to attract them to your
booking platform. Your target audience should define which channels you advertise on and which OTAs you partner with.

2) Set your objectives

So, here’s the deal: you can’t make a roadmap if you don’t know where you’re going! When you’ve made efforts to figure out where you stand, it’s time to determine a clear set of objectives. Remember your strategy should be collaborative – created in consultation with key partners and your staff. It also needs to be a living document that evolves with the volatility of the market.

3) Find and define your unique proposition

There are a number of properties out there. What sets you apart? This must form the crux of all your communications and storytelling.

4) Focus on the traffic acquisition channels

A guest’s journey from awareness to booking is multidimensional. Someone may get inspired by a friend’s social media post, while another begins the journey on an OTA or a search engine. As a hotelier, you need to be present, consistently across all key channels.

Online Travel Agents

OTAs are your billboards to acquire guests. Excellent pictures and descriptions are critical to maintaining your brand on these channels.

Pay Per Click

While you may never be at par with the OTAs when it comes to PPC, maintaining some brand presence is essential.

Social Media Channels

Social media channels are a great way to create authentic conversations about your property. By leveraging guest interactions, you can build great conversations and create brand advocates.

Search Engine Optimization SEO

With more than 80% of bookings beginning with a search, the importance of ranking high isn’t lost on anyone. It may be a slow process but through good technique and content, you can build up your organic search ranking.

Read an in-depth blog on SEO for hoteliers

Google Hotel Search

Google hotel search is now free for hoteliers with partner booking engines; STAAH being one. Via STAAH’s Get Google
feature, you can push out live rates and availability and make the most of the search giant’s hotel search capability.

Retargeting

Reaching out to customers who have ‘touched’ your brand through either of the channels or have been your guests, has
huge potential for success. Remarketing Ads on Google, Facebook or Instagram can prove to be effective for
engaging these users.

Leverage Your Website

STAAH Blog Strategies to Boost Direct Bookings Through Effective Digital Marketing

Leverage your website to its full potential with good content and a fantastic user experience, including for mobile visitors. Your booking engine plays a critical conversion role and features such as WatchMyRate by STAAH that allow guests to compare rates with OTAs
in real-time encourage them to stay on your website and book. Push out package rates and promotions on your own website as advertising here is free and can be very effective if guests see value.

Looking for a Hotel Booking Engine? STAAH SwiftBook can help you!

Upsell with Vouchers

Vouchers are a great revenue source for hoteliers who can work away in the background on your website and email channel. Vouchers generate instant cash flow, helping you grow your revenue.

Email Marketing

Email Marketing is a personalised way to reach out to guests. As you understand their interests, offers can be crafted to suit these interests. Use data from your PMS and booking engine to understand guest behaviour. Survey your guests to understand them better and leverage this information in your email campaigns.

Email Marketing STAAH

Build Social Proof and Reputation

Online reviews matter and if anyone else says otherwise, ignore them. More than 90% of your guests will read an online review before booking. Make sure you harness the power of these reviews in your marketing by investing in the right tools, such as STAAH’s Review Minder.


STAAH SwifBook Booking Engine seamlessly integrates with 350+ online channels and comes with awesome features that allow properties to manage and drive direct bookings.
This blog has been taken from STAAH eBook on The Expert Guide to Drive More Bookings

THE EXPERT GUIDE TO DRIVE MORE DIRECT BOOKINGS

4 Simple Strategies to Boost Your Direct Bookings was last modified: August 30th, 2023 by Nashi Dasgupta

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