STAAH Blog
  • Home
  • MANAGEMENT
    • “All in One” Property Management Systems Vs…

      What is the optimal distribution mix in…

      How to target Corporate Clients to your…

      GDS – is it relevant for you…

      Hotel budgets: things to keep in mind…

  • Marketing
    • Social media marketing tips for smart hoteliers

      Essentials of Hotel Marketing | Content, SEO…

      4 Simple Strategies to Boost Your Direct…

      Digital nomads – who they are and…

      Hotel marketing on Threads – what you…

  • Tips & Trends
    • How can I increase direct bookings to…

      Enhancing Visibility: Crucial Online Distribution Channels for…

      8 practical tips to increase your hotel’s…

      Hotel guest profiles and how you can…

      10 Reasons Why I Love Queenstown

  • News
    • STAAH and Asian hospitality management leader Archipelago…

      Thoughtful Thursday: Boost Your Direct Bookings with…

      Thoughtful Thursday: Boost Your Bookings with Packages…

      Thoughtful Thursday: Manage Booking.com Content Seamlessly via…

      RatePing and STAAH’s enhanced integration to help…

  • Vacation Rentals
    • 7 Tips & Tricks To Make Your…

      Facebook Marketing Tips For Your Vacation Rental…

      Why Guest Screening is important for Vacation…

      Digital marketing for hotels & vacation rentals…

      Don’t let energy bills soak up your…

  • Success Stories
    • KC Beach Club increases revenue by 50%…

      Kerala hotels grow their online bookings by…

      The Luxton Bandung records a 10% increase…

      More Bookings and Less Admin for Boutique…

      STAAH brings direct revenue success to Philippines’…

  • Resources
    • All BLAAH BLAAH @STAAH e-Books Podcast Testimonials Webinars

      BLAAH BLAAH @STAAH with Captain Mihir Deepak…

      STAAH ReviewMinder Playbook

      STAAH GDS Playbook

      The Expert Guide to Drive More Direct…

      BLAAH BLAAH @STAAH with Captain Mihir Deepak…

      BLAAH BLAAH @STAAH with Dia Mirza

      BLAAH BLAAH @STAAH with Avijit Arya and…

      BLAAH BLAAH @STAAH with Mauro Risch

      STAAH ReviewMinder Playbook

      STAAH GDS Playbook

      The Expert Guide to Drive More Direct…

      STAAH Get Google Playbook

      BLAAH BLAAH @STAAH with Suwamana Wahyu Putra…

      BLAAH BLAAH @STAAH With Matthias Dybing And…

      BLAAH BLAAH @STAAH with Vikramjit Singh and…

      BLAAH BLAAH @STAAH with Suhail Kannampilly and…

      D Elegance Hotel Johor Malaysia STAAH Testimonial

      Plume Villas New Zealand STAAH Testimonial

      Tunamaya Beach & Spa Desaru Malaysia STAAH…

      de Laxston Hotel Indonesia STAAH Testimonial

      STAAH Webinar Sell More Rooms with Google…

      STAAH Webinar Sell More Rooms with Google…

      STAAH Webinar How to Sell More Rooms…

      STAAH PRODUCT MASTERCLASS – SERIES 2 REVENUE…

  • Free Demo
LATEST
Social media marketing tips for smart hoteliers
Essentials of Hotel Marketing | Content, SEO and...
STAAH and Asian hospitality management leader Archipelago announce...
Thoughtful Thursday: Boost Your Direct Bookings with STAAH...
How can I increase direct bookings to my...

STAAH Blog

  • Home
  • MANAGEMENT
    • “All in One” Property Management Systems Vs…

      What is the optimal distribution mix in…

      How to target Corporate Clients to your…

      GDS – is it relevant for you…

      Hotel budgets: things to keep in mind…

  • Marketing
    • Social media marketing tips for smart hoteliers

      Essentials of Hotel Marketing | Content, SEO…

      4 Simple Strategies to Boost Your Direct…

      Digital nomads – who they are and…

      Hotel marketing on Threads – what you…

  • Tips & Trends
    • How can I increase direct bookings to…

      Enhancing Visibility: Crucial Online Distribution Channels for…

      8 practical tips to increase your hotel’s…

      Hotel guest profiles and how you can…

      10 Reasons Why I Love Queenstown

  • News
    • STAAH and Asian hospitality management leader Archipelago…

      Thoughtful Thursday: Boost Your Direct Bookings with…

      Thoughtful Thursday: Boost Your Bookings with Packages…

      Thoughtful Thursday: Manage Booking.com Content Seamlessly via…

      RatePing and STAAH’s enhanced integration to help…

  • Vacation Rentals
    • 7 Tips & Tricks To Make Your…

      Facebook Marketing Tips For Your Vacation Rental…

      Why Guest Screening is important for Vacation…

      Digital marketing for hotels & vacation rentals…

      Don’t let energy bills soak up your…

  • Success Stories
    • KC Beach Club increases revenue by 50%…

      Kerala hotels grow their online bookings by…

      The Luxton Bandung records a 10% increase…

      More Bookings and Less Admin for Boutique…

      STAAH brings direct revenue success to Philippines’…

  • Resources
    • All BLAAH BLAAH @STAAH e-Books Podcast Testimonials Webinars

      BLAAH BLAAH @STAAH with Captain Mihir Deepak…

      STAAH ReviewMinder Playbook

      STAAH GDS Playbook

      The Expert Guide to Drive More Direct…

      BLAAH BLAAH @STAAH with Captain Mihir Deepak…

      BLAAH BLAAH @STAAH with Dia Mirza

      BLAAH BLAAH @STAAH with Avijit Arya and…

      BLAAH BLAAH @STAAH with Mauro Risch

      STAAH ReviewMinder Playbook

      STAAH GDS Playbook

      The Expert Guide to Drive More Direct…

      STAAH Get Google Playbook

      BLAAH BLAAH @STAAH with Suwamana Wahyu Putra…

      BLAAH BLAAH @STAAH With Matthias Dybing And…

      BLAAH BLAAH @STAAH with Vikramjit Singh and…

      BLAAH BLAAH @STAAH with Suhail Kannampilly and…

      D Elegance Hotel Johor Malaysia STAAH Testimonial

      Plume Villas New Zealand STAAH Testimonial

      Tunamaya Beach & Spa Desaru Malaysia STAAH…

      de Laxston Hotel Indonesia STAAH Testimonial

      STAAH Webinar Sell More Rooms with Google…

      STAAH Webinar Sell More Rooms with Google…

      STAAH Webinar How to Sell More Rooms…

      STAAH PRODUCT MASTERCLASS – SERIES 2 REVENUE…

  • Free Demo

4 Simple Strategies to Boost Your Direct Bookings

30 August 2023
Strategies to Boost Direct Bookings Through Effective Digital Marketing

When it comes to enhancing direct bookings, having a top-notch Booking Engine is just the beginning. Having an effective marketing plan comes into hand to help you drive more bookings.


To truly drive success, your focus should extend to drawing more visitors to your booking engine through a well-crafted digital marketing strategy. Here’s a breakdown of what constitutes a successful approach:

1) Audience Insights and Target Market

3

Any successful business and marketing strategy begins with understanding your guests – who are you targeting? What do they look like? Where are they based? What are their interests and habits? The more you know, the more defined your channel strategy is to find and convert these audiences into guests.

Look into your PMS, hotel channel manager like STAAH MAX Channel Manager, booking engine like STAAH SwiftBook and website analytics for insights that can help piece together this information before being applied to external channels to attract them to your
booking platform. Your target audience should define which channels you advertise on and which OTAs you partner with.

2) Set your objectives

So, here’s the deal: you can’t make a roadmap if you don’t know where you’re going! When you’ve made efforts to figure out where you stand, it’s time to determine a clear set of objectives. Remember your strategy should be collaborative – created in consultation with key partners and your staff. It also needs to be a living document that evolves with the volatility of the market.

3) Find and define your unique proposition

There are a number of properties out there. What sets you apart? This must form the crux of all your communications and storytelling.

4) Focus on the traffic acquisition channels

A guest’s journey from awareness to booking is multidimensional. Someone may get inspired by a friend’s social media post, while another begins the journey on an OTA or a search engine. As a hotelier, you need to be present, consistently across all key channels.

Online Travel Agents

OTAs are your billboards to acquire guests. Excellent pictures and descriptions are critical to maintaining your brand on these channels.

Pay Per Click

While you may never be at par with the OTAs when it comes to PPC, maintaining some brand presence is essential.

Social Media Channels

Social media channels are a great way to create authentic conversations about your property. By leveraging guest interactions, you can build great conversations and create brand advocates.

Search Engine Optimization SEO

With more than 80% of bookings beginning with a search, the importance of ranking high isn’t lost on anyone. It may be a slow process but through good technique and content, you can build up your organic search ranking.

Read an in-depth blog on SEO for hoteliers

Google Hotel Search

Google hotel search is now free for hoteliers with partner booking engines; STAAH being one. Via STAAH’s Get Google
feature, you can push out live rates and availability and make the most of the search giant’s hotel search capability.

Retargeting

Reaching out to customers who have ‘touched’ your brand through either of the channels or have been your guests, has
huge potential for success. Remarketing Ads on Google, Facebook or Instagram can prove to be effective for
engaging these users.

Leverage Your Website

STAAH Blog Strategies to Boost Direct Bookings Through Effective Digital Marketing

Leverage your website to its full potential with good content and a fantastic user experience, including for mobile visitors. Your booking engine plays a critical conversion role and features such as WatchMyRate by STAAH that allow guests to compare rates with OTAs
in real-time encourage them to stay on your website and book. Push out package rates and promotions on your own website as advertising here is free and can be very effective if guests see value.

Looking for a Hotel Booking Engine? STAAH SwiftBook can help you!

Upsell with Vouchers

Vouchers are a great revenue source for hoteliers who can work away in the background on your website and email channel. Vouchers generate instant cash flow, helping you grow your revenue.

Email Marketing

Email Marketing is a personalised way to reach out to guests. As you understand their interests, offers can be crafted to suit these interests. Use data from your PMS and booking engine to understand guest behaviour. Survey your guests to understand them better and leverage this information in your email campaigns.

Email Marketing STAAH

Build Social Proof and Reputation

Online reviews matter and if anyone else says otherwise, ignore them. More than 90% of your guests will read an online review before booking. Make sure you harness the power of these reviews in your marketing by investing in the right tools, such as STAAH’s Review Minder.


STAAH SwifBook Booking Engine seamlessly integrates with 350+ online channels and comes with awesome features that allow properties to manage and drive direct bookings.
This blog has been taken from STAAH eBook on The Expert Guide to Drive More Bookings

THE EXPERT GUIDE TO DRIVE MORE DIRECT BOOKINGS

4 Simple Strategies to Boost Your Direct Bookings was last modified: August 30th, 2023 by Nashi Dasgupta

Related Articles

3 short-form video platforms for Hotel marketing

Essentials of Hotel Marketing | Content, SEO...

10 common hotel marketing mistakes (and how...

Digital Marketing: 10 Things Hoteliers Should Be...

STAAH Products

Channel Manager
Booking Engine
Instantsite Website
Gift Voucher Engine
Review Minder

About Us
  • About Us
  • Blog
  • Login
  • News
  • Contact Us
  • Careers
Integrations
  • Online Travel Agencies
  • Property Management Systems
  • Payment Gateways
  • Internet Booking Engines
  • Global Distribution Systems
  • SuNEW
Solutions
  • Hotel Channel Manager
  • Hotel Booking Engine
  • Instant Hotel Websites
  • Gift Voucher System
  • Review Management System
Get In Touch

Sales Enquiries: sales@staah.com

Customer Support: support@staah.com

Billing: accounts@staah.com

Careers: people@staah.com

Help Centre

Commission Savings Calculator
Truspilot - STAAH Capterra - STAAH Top Rated - Channel Management Software PCI-DSS
Fernmark Logo

Instant Channel Manager Mobile App

Instant Channel Manager Mobile App Instant Channel Manager Mobile App

Max Channel Manager Mobile App

Max Channel Manager Mobile App Max Channel Manager Mobile App

Reputation Manager Mobile App

Reputation Manager Mobile App Reputation Manager Mobile App

© Copyright. All Rights Reserved. STAAH Limited | Privacy Policy | Cookies Policy