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STAAH Blog

  • Home
  • MANAGEMENT
    • Why Every Hotel Needs a Channel Manager…

      Program Konsorsium Hotel: Bagaimana, Mengapa & Berapa…

      โปรแกรม Hotel Consortia: อย่างไร ทําไม และค่าใช้จ่ายเท่าไหร่?

      ตัวจัดการช่องทาง Channel Manager คืออะไร และทำไมผู้ให้บริการที่พักจึงจำเป็นต้องมี?

      The Top Traits of Exceptional Hospitality Professionals

  • Marketing
    • Smart Hotel Distribution: What Every Hotelier Needs…

      The Ultimate Guide to Turning Negative Reviews…

      6 Social Media Trends Hoteliers Must Leverage…

      ไอเดียโพสต์โซเชียลมีเดียที่กําลังมาแรงสําหรับโรงแรมในปี 2025

      Xu Hướng Nội Dung Mạng Xã Hội…

  • Tips & Trends
    • Smart Hotel Distribution: What Every Hotelier Needs…

      Maximizing Hotel Revenue: Advanced Channel Manager Strategies…

      The OTA Balancing Act: How a Channel…

      Tapping into Wellness Tourism: A Hotelier’s Guide

      Overcoming common challenges in channel management for…

  • News
    • Cloudbeds and STAAH partner to enhance channel…

      STAAH Achieves Prestigious Seamless Product Badge from…

      STAAH Product Updates You Can’t Miss –…

      Thoughtful Thursday – Reporting for Properties: Converting…

      Thoughtful Thursday – Matrix – Revenue Control…

  • Success Stories
    • The Komu Boosts Direct Revenue by 25%…

      Online Revenue Jumps 50% for Mangkuluhur Residences…

      23% more online bookings for Vivatel Kuala…

      STAAH boosts Indonesian resort’s direct bookings by…

      Nova Express Pattaya expands online visibility with…

  • Resources
    • All BLAAH BLAAH @STAAH Connectivity News e-Books Events Podcast Quiz Testimonials Webinars

      Connect with Expedia – Expand Your Reach…

      Alexa+ could earn “top-of-the-funnel” spot in travel…

      STAAH & Hotelbeds: A Powerful Partnership Driving…

      STAAH’s new eBook to guide hoteliers through…

      BLAAH BLAAH @STAAH with Captain Mihir Deepak…

      BLAAH BLAAH @STAAH with Dia Mirza

      BLAAH BLAAH @STAAH with Avijit Arya and…

      BLAAH BLAAH @STAAH with Mauro Risch

      Connect with Expedia – Expand Your Reach…

      Alexa+ could earn “top-of-the-funnel” spot in travel…

      STAAH & Hotelbeds: A Powerful Partnership Driving…

      EMPOWERING CHANNEL PARTNERS: THE POWER OF CONTENT…

      STAAH’s new eBook to guide hoteliers through…

      STAAH ReviewMinder Playbook

      STAAH GDS Playbook

      The Expert Guide to Drive More Direct…

      BLAAH BLAAH @STAAH with Suwamana Wahyu Putra…

      BLAAH BLAAH @STAAH With Matthias Dybing And…

      BLAAH BLAAH @STAAH with Vikramjit Singh and…

      BLAAH BLAAH @STAAH with Suhail Kannampilly and…

      STAAH Weekly Hospitality Quiz: 17 January

      STAAH Weekly Hospitality Quiz: 10 January

      STAAH Weekly Hospitality Quiz: 20 December

      STAAH Weekly Hospitality Quiz: 13 December

      The Domain Hotel and Spa, Bahrain

      Pramana Experience (Indonesia)

      Merusaka Nusa Dua, Bali (Indonesia)

      Acappella Suite Hotel (Malaysia):

      From Search to Stay: Maximize your Visibility…

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      STAAH Webinar: Manage Revenue Mastery: How to…

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Where will hotel marketing be one year from now?

24 April 2019
STAAH Where will hotel marketing be one year from now?

We may not have the crystal ball, but it’s hard to miss these trends that are likely to be shaping your marketing come 2020 and beyond.


1. The future is digital

The hotel lobby has extended well beyond the physical walls thanks to Virtual Reality, social media and a general explosion of the Internet and linked platforms. Your first encounter with your guest is most likely on a digital channel. As a result, digital experience marketing takes centre stage now – and to a much larger extent going forward.

Digital touchpoints will keep multiplying – web, mobile apps, social communities, chatbots, virtual reality and more. The role will lie in how well it can engage the user across these various touchpoints.

Not only is the future digital, it is also smarter – much smarter. Expect greater reliance on Artificial Intelligence (AI) as it seeps into the very basic functions of your data management, marketing, and guest experience.

2. Experience counts. It’s the age of the millennials

Millennials make the decision now, and they love to travel. Since this segment values experience more than material goods, your next marketing plan needs to evolve to become rich in storytelling. You’ll need to see them the thought and philosophy behind your property – not just a room.

A key trait of this generation is their affinity to digital – they are the first digital natives and your property’s experience begins at the first touchpoint. The whole journey needs to be seamless to attract, convert and retain this audience.

Digital Property’s Experience - STAAH

3. Richer storytelling

Oculus, Google Daydream, Samsung Gear … are you ready to sell your property via these virtual headsets? People will have better technology to explore what their experience with you looks like – you need to include it in your marketing. Video marketing and visuals will form the very essence of your content strategy.

4. Hello Alexa. OK Google

Voice search. It’s another way for people to find you and it’s growing leaps and bounds. SearchEngineLand.com says there are now 35% more search queries than a decade ago – and still growing. You need to start preparing for it now and optimise on it so you can be on the front foot.

5. Old threats become partners

A year ago, they may have been your foes, but the phenomenal rise of home-sharing thanks to the likes of Airbnb and HomeAway have made hoteliers rethink their strategy. At the same time, these new giants are realising the merit in having hotels on their platform to appeal to a wider section of the audience.

Hoteliers and home-sharing platforms will continue to work closely, providing your business with the ability to have a more flexible global sales strategy and balanced distribution.

Home-Sharing Platforms - STAAH

6. Google’s rise to superstardom continues

Think about the last time you wanted to book your travel. Where did you start? Google search? You’re not alone; 96% of the people start their holiday planning (or dreaming as the case may be) on Google.

Any future marketing strategy will take into account this growing reliance and ensure they’re harvesting the full potential of the Google releases that can help hotels reach further. Be it Google Maps optimisation or Google Hotel Ads, marketers of 2020 and beyond have their fingers on the pulse of Google.

7. The human element matters

Technology can get you guests, but it is only humans who can win them over. A human guest experience that is warm and welcoming is essential to your 2020 marketing strategy. Give your hotel a personality and let this permeate into your online identity.


How ready are you to market your hotel in 2020? Tell us about it on marketing@staah.com.                                                         

 

Where will hotel marketing be one year from now? was last modified: October 26th, 2022 by staah

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