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STAAH Blog

  • Home
  • MANAGEMENT
    • Why Every Hotel Needs a Channel Manager…

      Program Konsorsium Hotel: Bagaimana, Mengapa & Berapa…

      โปรแกรม Hotel Consortia: อย่างไร ทําไม และค่าใช้จ่ายเท่าไหร่?

      ตัวจัดการช่องทาง Channel Manager คืออะไร และทำไมผู้ให้บริการที่พักจึงจำเป็นต้องมี?

      The Top Traits of Exceptional Hospitality Professionals

  • Marketing
    • Smart Hotel Distribution: What Every Hotelier Needs…

      The Ultimate Guide to Turning Negative Reviews…

      6 Social Media Trends Hoteliers Must Leverage…

      ไอเดียโพสต์โซเชียลมีเดียที่กําลังมาแรงสําหรับโรงแรมในปี 2025

      Xu Hướng Nội Dung Mạng Xã Hội…

  • Tips & Trends
    • Smart Hotel Distribution: What Every Hotelier Needs…

      Maximizing Hotel Revenue: Advanced Channel Manager Strategies…

      The OTA Balancing Act: How a Channel…

      Tapping into Wellness Tourism: A Hotelier’s Guide

      Overcoming common challenges in channel management for…

  • News
    • Cloudbeds and STAAH partner to enhance channel…

      STAAH Achieves Prestigious Seamless Product Badge from…

      STAAH Product Updates You Can’t Miss –…

      Thoughtful Thursday – Reporting for Properties: Converting…

      Thoughtful Thursday – Matrix – Revenue Control…

  • Success Stories
    • The Komu Boosts Direct Revenue by 25%…

      Online Revenue Jumps 50% for Mangkuluhur Residences…

      23% more online bookings for Vivatel Kuala…

      STAAH boosts Indonesian resort’s direct bookings by…

      Nova Express Pattaya expands online visibility with…

  • Resources
    • All BLAAH BLAAH @STAAH Connectivity News e-Books Events Podcast Quiz Testimonials Webinars

      Connect with Expedia – Expand Your Reach…

      Alexa+ could earn “top-of-the-funnel” spot in travel…

      STAAH & Hotelbeds: A Powerful Partnership Driving…

      STAAH’s new eBook to guide hoteliers through…

      BLAAH BLAAH @STAAH with Captain Mihir Deepak…

      BLAAH BLAAH @STAAH with Dia Mirza

      BLAAH BLAAH @STAAH with Avijit Arya and…

      BLAAH BLAAH @STAAH with Mauro Risch

      Connect with Expedia – Expand Your Reach…

      Alexa+ could earn “top-of-the-funnel” spot in travel…

      STAAH & Hotelbeds: A Powerful Partnership Driving…

      EMPOWERING CHANNEL PARTNERS: THE POWER OF CONTENT…

      STAAH’s new eBook to guide hoteliers through…

      STAAH ReviewMinder Playbook

      STAAH GDS Playbook

      The Expert Guide to Drive More Direct…

      BLAAH BLAAH @STAAH with Suwamana Wahyu Putra…

      BLAAH BLAAH @STAAH With Matthias Dybing And…

      BLAAH BLAAH @STAAH with Vikramjit Singh and…

      BLAAH BLAAH @STAAH with Suhail Kannampilly and…

      STAAH Weekly Hospitality Quiz: 17 January

      STAAH Weekly Hospitality Quiz: 10 January

      STAAH Weekly Hospitality Quiz: 20 December

      STAAH Weekly Hospitality Quiz: 13 December

      The Domain Hotel and Spa, Bahrain

      Pramana Experience (Indonesia)

      Merusaka Nusa Dua, Bali (Indonesia)

      Acappella Suite Hotel (Malaysia):

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How to use Whatsapp for Hotel Marketing?

12 June 2019
Use WhatsApp for Hotel Marketing - STAAH Blog

WhatsApp for hotels helps to grow potential customers. Learn how to use WhatsApp for marketing for hoteliers & covert opportunities into meaningful business. 


Before you start reading further, look at your phone. Where does WhatsApp sit?

It probably has a pride of place next to the big guys – calendar, SMS, Facebook, Google Maps, etc. Its accessibility, simplicity, engagement, and trust have made it one of the most sought-after messaging apps, both by users and now, businesses.

It wasn’t until recently though that WhatsApp released its Business App to help small businesses use this platform better to reach and respond to their customer’s needs. It’s far from what the Facebooks and Googles of the world can do for a business – but what it can do is not something you want to ignore.

What is WhatsApp? How to use WhatsApp for business?

WhatsApp is a free mobile app that uses your phone’s internet connection to let you chat with other WhatsApp users, without SMS text message charges. The app also lets you share files and images and supports free voice and video calls.

It has a web app and desktop version, but you must have it installed on your mobile first. The desktop app is highly recommended if you’re planning to use WhatsApp for business purposes.

whatsapp business

WhatsApp uses the phone numbers from your phone’s contact list to show you an up-to-date directory of WhatsApp users who you already know. Anyone who has your phone number in their phone’s address book will automatically see your listing, too, unless you change your privacy settings.

WhatsApp messages can be shared in three ways:

  • One-on-one messaging
  • Broadcast list, where messages can be sent to anyone who has your number saved in their phonebook
  • Group, where you can message a large number of people at once

Getting started with WhatsApp marketing

WhatsApp is different from other platforms in that it does not support ads. The business account is available for android users, is limited and everything is tied to one mobile number.

This limits the scope of this platform, but also makes it very personal and you must keep that in mind when building your WhatsApp marketing strategy. Customers interact with friends on this platform, so trust and creativity are important.

whatsapp marketing

Here are some tips to keep in mind when building the strategy:

  • Offer real-time customer chat. How about encouraging your guests to communicate with you via WhatsApp messaging pre-check-in or even as an enquiry platform as part of the booking process? You could get creative and have pre-check-in videos to inspire guests about what awaits them in and around your property.
  • Incentivise people to use WhatsApp by making it a part of your hotel experience. Make it possible for them to check-in via WhatsApp or book amenities, order room service or concierge information via the messaging app. This will also encourage them to save your number so you can reach them using the platform post-stay.
  • Create a buzz factor with connected audiences by sharing exclusive offers or giving them the opportunity to buy into your offer first.
  • It’s perfect for servicing the most loyal and high-value guests. Be careful though of not spamming them with too much communication.
  • To engage with people on WhatsApp, you need to have them add your number to their phone’s contact list. Leverage other platforms such as your website, other social platforms and email signatures to drive this message.
  • Form communities via WhatsApp groups. This is great for WhatsApp group marketing. Become the conduit that gets together like-minded individuals with common interests that tie back to your business, such as food, photography, local travel tips, etc.
  • Stay clear of third-party WhatsApp marketing tools and services offering to set up multiple WhatsApp accounts and groups for marketers. Using them can lead to you being blocked temporarily or banned entirely from the service. Besides, it beats the very central ideas of WhatsApp – personalization, and trust.

Using WhatsApp Business App

  • Set up your business name, profile address, etc. Also, a status that aptly defines your property – the wow factor.
  • Label active chats for easier management. Examples could be Booked Guests, Post-stay Communications, etc.
  • Use quick replies (eg. Thank you messages), Away messages and Greetings (eg. Festivals) using the Business App
  • Basic statistics are available within the Business App, but this is still quite basic.

That’s it from us for today! What did you think of this quick guide? What else would you like to see us covering? Email at marketing@staah.com.

 

How to use Whatsapp for Hotel Marketing? was last modified: November 20th, 2023 by staah

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