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STAAH Blog

  • Home
  • MANAGEMENT
    • Why Every Hotel Needs a Channel Manager…

      Program Konsorsium Hotel: Bagaimana, Mengapa & Berapa…

      โปรแกรม Hotel Consortia: อย่างไร ทําไม และค่าใช้จ่ายเท่าไหร่?

      ตัวจัดการช่องทาง Channel Manager คืออะไร และทำไมผู้ให้บริการที่พักจึงจำเป็นต้องมี?

      The Top Traits of Exceptional Hospitality Professionals

  • Marketing
    • Smart Hotel Distribution: What Every Hotelier Needs…

      The Ultimate Guide to Turning Negative Reviews…

      6 Social Media Trends Hoteliers Must Leverage…

      ไอเดียโพสต์โซเชียลมีเดียที่กําลังมาแรงสําหรับโรงแรมในปี 2025

      Xu Hướng Nội Dung Mạng Xã Hội…

  • Tips & Trends
    • Smart Hotel Distribution: What Every Hotelier Needs…

      Maximizing Hotel Revenue: Advanced Channel Manager Strategies…

      The OTA Balancing Act: How a Channel…

      Tapping into Wellness Tourism: A Hotelier’s Guide

      Overcoming common challenges in channel management for…

  • News
    • Cloudbeds and STAAH partner to enhance channel…

      STAAH Achieves Prestigious Seamless Product Badge from…

      STAAH Product Updates You Can’t Miss –…

      Thoughtful Thursday – Reporting for Properties: Converting…

      Thoughtful Thursday – Matrix – Revenue Control…

  • Success Stories
    • The Komu Boosts Direct Revenue by 25%…

      Online Revenue Jumps 50% for Mangkuluhur Residences…

      23% more online bookings for Vivatel Kuala…

      STAAH boosts Indonesian resort’s direct bookings by…

      Nova Express Pattaya expands online visibility with…

  • Resources
    • All BLAAH BLAAH @STAAH Connectivity News e-Books Events Podcast Quiz Testimonials Webinars

      Connect with Expedia – Expand Your Reach…

      Alexa+ could earn “top-of-the-funnel” spot in travel…

      STAAH & Hotelbeds: A Powerful Partnership Driving…

      STAAH’s new eBook to guide hoteliers through…

      BLAAH BLAAH @STAAH with Captain Mihir Deepak…

      BLAAH BLAAH @STAAH with Dia Mirza

      BLAAH BLAAH @STAAH with Avijit Arya and…

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      Connect with Expedia – Expand Your Reach…

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      EMPOWERING CHANNEL PARTNERS: THE POWER OF CONTENT…

      STAAH’s new eBook to guide hoteliers through…

      STAAH ReviewMinder Playbook

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      BLAAH BLAAH @STAAH with Suwamana Wahyu Putra…

      BLAAH BLAAH @STAAH With Matthias Dybing And…

      BLAAH BLAAH @STAAH with Vikramjit Singh and…

      BLAAH BLAAH @STAAH with Suhail Kannampilly and…

      STAAH Weekly Hospitality Quiz: 17 January

      STAAH Weekly Hospitality Quiz: 10 January

      STAAH Weekly Hospitality Quiz: 20 December

      STAAH Weekly Hospitality Quiz: 13 December

      The Domain Hotel and Spa, Bahrain

      Pramana Experience (Indonesia)

      Merusaka Nusa Dua, Bali (Indonesia)

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Top Hospitality & Travel Marketing Trends You Need To Know About

8 December 2021
2022 trends marketing

It’s time to look into the crystal ball and see what the travel and hospitality industry can expect in 2022.


For this blog we ditched the crystal ball and relied on the views of industry experts on trends that will shape – or re-shape – travel in the coming year.

After the roller coaster that the last two years have been, the industry is breathing a collective sigh of relief as people have started thinking about travel more seriously. With vaccines and digital health passports in place, travel dreams can finally become a reality again.

But, you can expect some changes in travel outlook. Your marketing plans need to keep up. Here’s what you need to know.

Travellers crave “trip of a lifetime”.

7 Top Hospitality Travel Marketing Trends for 2022 4

After months at home, an increasing number of people are realising there is no time like the present to make that trip of a lifetime. As a result searches for epic destinations and experiences is up. From biking across the country closer to home to getting away to far-flung destinations, it’s all about making travel dreams come true. How dreamy can you make a stay at your hotel? Or how can you tap into this travel segment that may be dreaming of visiting your location as their once-in-a-lifetime experience?

Group holidays are on the rise.

7 Top Hospitality Travel Marketing Trends for 2022 3 1

Zoom, WhatsApp, Facetime and Teams may have helped us stay connected with friends and family, but nothing replaces the face-to-face connect. In 2021, we already noted a surge in friends and families holidaying together as a group. In 2022, this trend is expected to rise. Grab this opportunity to lure these small groups with value-added propositions they can’t ignore. Froward bookings from these groups are just the cash injection many struggling hospitality businesses may have been waiting for.

Guest expectations are reset.

7 Top Hospitality Travel Marketing Trends for 2022 2

Flexibility in bookings, i.e. cancellation policy, and enhanced cleaning and disinfection are high the demand list of guests. A number of studies show that guests value flexibility and cleanliness over low prices. They also expect a contactless experience, from checkout to uncrowded public spaces and guest service. Your operations and marketing communications need to align to meet these needs and talk about them.

A changed audience mix.

7 Top Hospitality Travel Marketing Trends for 2022 5

International travel is expected to pick up from 2022, but don’t just rely on your old markets for bookings. Understand the shift, see where airlines are headed and get ready to welcome travellers from new regions. Domestic travel saved the day for most hospitality businesses during the worst of the COVID-19 crises. It will continue to dominate in 2022, so locally relevant deals and experiences (staycation) are still relevant. Business travel is also expected to pick up, but leisure travel is expected to be the stronghold – align your marketing efforts to these adventure seekers.


Read more tips and trends to attract local guests here


Direct bookings remain strong, but OTAs make a comeback.

As international travel picks up, so will bookings via OTAs. Especially as OTAs assume the role of traditional travel agents by selling more than flights and hotels – experiences are now bookable on OTAs and travellers are showing their preference to this convenience of booking in one place.

Capturing guest imagination is important.

Influencer marketing, virtual tours and videos, sustainability programmes and personalised offers all come together to make a big impact on guests and where they book.

Emails make a comeback.

Newsletter ideas

In a world where cookies will be redundant and social media channels can block off up to 95% of the content you post on your pages, one-on-one communication via emails and newsletters is more pertinent than ever. Make sure your website and marketing drives data capture to secure current and future marketing efforts.


Parting words

There are a number of changes occurring in the travel and hospitality industry that require monitoring and adjustments. These include disruptions and changes that have transformed the hospitality experience over the last two years of the pandemic – and they continue to evolve.

Before you complete your business and marketing plans for 2022, review the macroeconomic data and trends shaping travel to your location. This should be the starting point for any 2022 planning.

Top Hospitality & Travel Marketing Trends You Need To Know About was last modified: June 9th, 2022 by Nashi Dasgupta

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