STAAH Blog
  • Home
  • MANAGEMENT
    • The Role of a Hotel Revenue Manager:…

      Why Every Hotel Needs a Channel Manager…

      Program Konsorsium Hotel: Bagaimana, Mengapa & Berapa…

      โปรแกรม Hotel Consortia: อย่างไร ทําไม และค่าใช้จ่ายเท่าไหร่?

      ตัวจัดการช่องทาง Channel Manager คืออะไร และทำไมผู้ให้บริการที่พักจึงจำเป็นต้องมี?

  • Marketing
    • Smart Hotel Distribution: What Every Hotelier Needs…

      The Ultimate Guide to Turning Negative Reviews…

      6 Social Media Trends Hoteliers Must Leverage…

      ไอเดียโพสต์โซเชียลมีเดียที่กําลังมาแรงสําหรับโรงแรมในปี 2025

      Xu Hướng Nội Dung Mạng Xã Hội…

  • Tips & Trends
    • What Is a Hotel Booking Engine and…

      Seamless Integrations: Enhancing Hotel Operations with Advanced…

      Smart Hotel Distribution: What Every Hotelier Needs…

      Maximizing Hotel Revenue: Advanced Channel Manager Strategies…

      The OTA Balancing Act: How a Channel…

  • News
    • Thoughtful Thursday – Drive More Bookings with…

      Cloudbeds and STAAH partner to enhance channel…

      STAAH Achieves Prestigious Seamless Product Badge from…

      STAAH Product Updates You Can’t Miss –…

      Thoughtful Thursday – Reporting for Properties: Converting…

  • Success Stories
    • Kenyan hospitality group’s smart switch to STAAH

      Bookings rise beyond expectations for boutique UK…

      The Komu Boosts Direct Revenue by 25%…

      Online Revenue Jumps 50% for Mangkuluhur Residences…

      23% more online bookings for Vivatel Kuala…

  • Resources
    • All BLAAH BLAAH @STAAH Connectivity News e-Books Events Podcast Quiz Testimonials Webinars

      Connect with Expedia – Expand Your Reach…

      Alexa+ could earn “top-of-the-funnel” spot in travel…

      STAAH & Hotelbeds: A Powerful Partnership Driving…

      STAAH’s new eBook to guide hoteliers through…

      BLAAH BLAAH @STAAH with Captain Mihir Deepak…

      BLAAH BLAAH @STAAH with Dia Mirza

      BLAAH BLAAH @STAAH with Avijit Arya and…

      BLAAH BLAAH @STAAH with Mauro Risch

      Connect with Expedia – Expand Your Reach…

      Alexa+ could earn “top-of-the-funnel” spot in travel…

      STAAH & Hotelbeds: A Powerful Partnership Driving…

      EMPOWERING CHANNEL PARTNERS: THE POWER OF CONTENT…

      STAAH’s new eBook to guide hoteliers through…

      STAAH ReviewMinder Playbook

      STAAH GDS Playbook

      The Expert Guide to Drive More Direct…

      BLAAH BLAAH @STAAH with Suwamana Wahyu Putra…

      BLAAH BLAAH @STAAH With Matthias Dybing And…

      BLAAH BLAAH @STAAH with Vikramjit Singh and…

      BLAAH BLAAH @STAAH with Suhail Kannampilly and…

      STAAH Weekly Hospitality Quiz: 17 January

      STAAH Weekly Hospitality Quiz: 10 January

      STAAH Weekly Hospitality Quiz: 20 December

      STAAH Weekly Hospitality Quiz: 13 December

      The Domain Hotel and Spa, Bahrain

      Pramana Experience (Indonesia)

      Merusaka Nusa Dua, Bali (Indonesia)

      Acappella Suite Hotel (Malaysia):

      From Search to Stay: Maximize your Visibility…

      STAAH Webinar: From Search to Stay: Maximize…

      STAAH Webinar: Manage Revenue Mastery: How to…

      STAAH Webinar: Manage Revenue Mastery: How to…

  • Free Demo
LATEST
Thoughtful Thursday – Drive More Bookings with Less...
The Role of a Hotel Revenue Manager: Responsibilities,...
Kenyan hospitality group’s smart switch to STAAH
What Is a Hotel Booking Engine and Why...
Bookings rise beyond expectations for boutique UK property

STAAH Blog

  • Home
  • MANAGEMENT
    • The Role of a Hotel Revenue Manager:…

      Why Every Hotel Needs a Channel Manager…

      Program Konsorsium Hotel: Bagaimana, Mengapa & Berapa…

      โปรแกรม Hotel Consortia: อย่างไร ทําไม และค่าใช้จ่ายเท่าไหร่?

      ตัวจัดการช่องทาง Channel Manager คืออะไร และทำไมผู้ให้บริการที่พักจึงจำเป็นต้องมี?

  • Marketing
    • Smart Hotel Distribution: What Every Hotelier Needs…

      The Ultimate Guide to Turning Negative Reviews…

      6 Social Media Trends Hoteliers Must Leverage…

      ไอเดียโพสต์โซเชียลมีเดียที่กําลังมาแรงสําหรับโรงแรมในปี 2025

      Xu Hướng Nội Dung Mạng Xã Hội…

  • Tips & Trends
    • What Is a Hotel Booking Engine and…

      Seamless Integrations: Enhancing Hotel Operations with Advanced…

      Smart Hotel Distribution: What Every Hotelier Needs…

      Maximizing Hotel Revenue: Advanced Channel Manager Strategies…

      The OTA Balancing Act: How a Channel…

  • News
    • Thoughtful Thursday – Drive More Bookings with…

      Cloudbeds and STAAH partner to enhance channel…

      STAAH Achieves Prestigious Seamless Product Badge from…

      STAAH Product Updates You Can’t Miss –…

      Thoughtful Thursday – Reporting for Properties: Converting…

  • Success Stories
    • Kenyan hospitality group’s smart switch to STAAH

      Bookings rise beyond expectations for boutique UK…

      The Komu Boosts Direct Revenue by 25%…

      Online Revenue Jumps 50% for Mangkuluhur Residences…

      23% more online bookings for Vivatel Kuala…

  • Resources
    • All BLAAH BLAAH @STAAH Connectivity News e-Books Events Podcast Quiz Testimonials Webinars

      Connect with Expedia – Expand Your Reach…

      Alexa+ could earn “top-of-the-funnel” spot in travel…

      STAAH & Hotelbeds: A Powerful Partnership Driving…

      STAAH’s new eBook to guide hoteliers through…

      BLAAH BLAAH @STAAH with Captain Mihir Deepak…

      BLAAH BLAAH @STAAH with Dia Mirza

      BLAAH BLAAH @STAAH with Avijit Arya and…

      BLAAH BLAAH @STAAH with Mauro Risch

      Connect with Expedia – Expand Your Reach…

      Alexa+ could earn “top-of-the-funnel” spot in travel…

      STAAH & Hotelbeds: A Powerful Partnership Driving…

      EMPOWERING CHANNEL PARTNERS: THE POWER OF CONTENT…

      STAAH’s new eBook to guide hoteliers through…

      STAAH ReviewMinder Playbook

      STAAH GDS Playbook

      The Expert Guide to Drive More Direct…

      BLAAH BLAAH @STAAH with Suwamana Wahyu Putra…

      BLAAH BLAAH @STAAH With Matthias Dybing And…

      BLAAH BLAAH @STAAH with Vikramjit Singh and…

      BLAAH BLAAH @STAAH with Suhail Kannampilly and…

      STAAH Weekly Hospitality Quiz: 17 January

      STAAH Weekly Hospitality Quiz: 10 January

      STAAH Weekly Hospitality Quiz: 20 December

      STAAH Weekly Hospitality Quiz: 13 December

      The Domain Hotel and Spa, Bahrain

      Pramana Experience (Indonesia)

      Merusaka Nusa Dua, Bali (Indonesia)

      Acappella Suite Hotel (Malaysia):

      From Search to Stay: Maximize your Visibility…

      STAAH Webinar: From Search to Stay: Maximize…

      STAAH Webinar: Manage Revenue Mastery: How to…

      STAAH Webinar: Manage Revenue Mastery: How to…

  • Free Demo

Is your hotel or vacation rental ready for the staycation demand?

12 August 2020
Is your hotel or vacation rental ready for the staycation demand?

With international travel still, a distant dream, hotels, and vacation rentals are rolling out the red carpet to lure locals via staycation ideas.


The invitation to holiday closer to home gained popularity during the economic crisis in 2008. Faced with a tight budget, travelers had no choice but to escape the routine without travelling or by travelling in their free time near home for road trips or short trips. Over time staycation became a personal choice with followers world over.

COVID-19 has yet again brought the staycation center and front for anyone who wants to travel or step out during their vacation time. Fearful of airports, quarantine and border restrictions, travellers are opting to go for holidays within driving distance or on short domestic flights.

Whether you like it or not, a staycation is here for a while. In the short term it could become the lease of life many vacation rentals and hotels need. In the long run, it is a travel segment that is likely to keep gaining momentum. As hoteliers, you need to be ready to capitalise on this staycation trend.

Let’s look at a few ways in which you can attract these local travelers.

1. Understand the audience.

STAYCATION HOTELS VACATION RENTALS 2For any marketing strategy to be successful, you need to understand whom you are marketing to – the target audience. It is essential to have a deep understanding of the demographic, what they’re interested in, what they’re going to be looking for, and how well you can cater to their needs so you can highlight the right areas of your business to attract their attention and make them want to spend their time and money with you.

Find relevant research into your new audience segment, look into past PMS data to understand likes and dislikes of local travellers better or just ask questions via a survey; there are many ways to understand your target audience better.

2. Build local partnerships.

STAYCATION HOTELS VACATION RENTALS 1Working with local attractions not just enhances the experience for staycationers, it shows them that you are committed to supporting the local community as much as them. Try building partnerships with nearby or local amusement parks, national parks especially during summer vacation/or holiday seasons.

3. Leverage local events.

Events are fantastic opportunities to amplify your domestic marketing efforts. Think about creating special packages or discounts around them. You could consider throwing in some extras that might set you apart from competitors.

Leverage your partnerships with local operators to create offers that will appeal to your target demographic. Where local events are lacking, create your own events if possible. They don’t need to be large-scale events, even special themed days are great.

Since the #golocal trend is becoming popular, you can partner with, local movie night events, film festivals, etc that can help you attract local/domestic tourists in your own town.

4. Create package deals.

staycationStaycationers are looking to escape the daily routine. Remove the stress of planning for them by offering multiple staycation deals. Plan different packages per season or based on special events. Cater to different audiences such as families, single travellers, couples, etc.

Give your guests the chance to build their own itinerary as well. Allow them to choose the perks and events they care about most. Customisation will help them feel more like they’re on vacation even if they’re not going too far away from home for their holiday. Don’t forget to update your distribution channels with these offers.

5. Personalise the offers.

Is your hotel or vacation rental ready for the staycation demand?Delight your guests by offering something extra and turning them into lifelong guests. Personalised service goes a long way in building brand advocates – in times of crisis, these advocates are critical to promoting your message.

You could add a personal touch by offering a complimentary spa service or dinner at your restaurant. Perhaps you can offer discounted tickets to a local attraction?

6. Offer flexibility.

Is your hotel or vacation rental ready for the staycation demand?

Nobody knows what the future holds or there will be another wave of restrictions and lockdowns that force people to cancel their planned trips. Being flexible with your cancellation policy is important at such times to get future bookings. If you offer a flexible cancellation policy, people will feel much more comfortable booking at your hotel.

At the same time, you can encourage them to postpone the trip instead of canceling if they need to.

7. Update your website and social channels.

Your website and social channels are your dedicated spaces on the internet. Make sure you keep them updated with the latest services and offers. Create a dedicated landing page for staycation offers to help your prospective guests find you more easily.


The new normal is beginning to take shape. Staycation is one part of this new normal. Stay connected to our blog as we speak to industry experts and share ideas on navigating the rough waters in a COVID-19 world.


cta footer staycation min

 

Is your hotel or vacation rental ready for the staycation demand? was last modified: June 14th, 2022 by staah

Related Articles

Hospitality trends for 2023: what’s in and...

Funny Hotel Fails From Around The World...

Tapping into Wellness Tourism: A Hotelier’s Guide

6 Social Media Trends Hoteliers Must Leverage...

STAAH Products

Channel Manager
Booking Engine
Instantsite Website
Gift Voucher Engine
Review Minder


QUICK LINKS
  • About
  • Blog
  • News
  • Resellers
  • Careers
  • Contact Us
  • Login
  • Help Centre
  • Refer a friend, get NZ $300
PRODUCTS
  • Channel Manager
  • Booking Engine
  • ReviewMinder
  • Vouchers
  • Global Distribution Systems (GDS)
  • InstantWebsite
Solutions
  • Independent Properties
  • Group Properties
INTEGRATIONS
  • All Integrations
  • OTAs
  • PMS
  • Wholesalers
  • PG
  • GDS
  • Metasearch Engines
  • Booking Engines & Conversion Drivers
  • Upselling, CRM & Marketing Partners
  • Su API
CONTACT

Sales Enquiries:
sales@staah.com

Customer Support:
support@staah.com

Billing:
accounts@staah.com

Careers:
people@staah.com

STAAH Limited. 2025 © All Rights Reserved. | Support | Terms | Cookie Policy | Privacy Policy