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The Role of a Hotel Revenue Manager: Responsibilities,...
Kenyan hospitality group’s smart switch to STAAH
What Is a Hotel Booking Engine and Why...
Bookings rise beyond expectations for boutique UK property
Seamless Integrations: Enhancing Hotel Operations with Advanced Channel...

STAAH Blog

  • Home
  • MANAGEMENT
    • The Role of a Hotel Revenue Manager:…

      Why Every Hotel Needs a Channel Manager…

      Program Konsorsium Hotel: Bagaimana, Mengapa & Berapa…

      โปรแกรม Hotel Consortia: อย่างไร ทําไม และค่าใช้จ่ายเท่าไหร่?

      ตัวจัดการช่องทาง Channel Manager คืออะไร และทำไมผู้ให้บริการที่พักจึงจำเป็นต้องมี?

  • Marketing
    • Smart Hotel Distribution: What Every Hotelier Needs…

      The Ultimate Guide to Turning Negative Reviews…

      6 Social Media Trends Hoteliers Must Leverage…

      ไอเดียโพสต์โซเชียลมีเดียที่กําลังมาแรงสําหรับโรงแรมในปี 2025

      Xu Hướng Nội Dung Mạng Xã Hội…

  • Tips & Trends
    • What Is a Hotel Booking Engine and…

      Seamless Integrations: Enhancing Hotel Operations with Advanced…

      Smart Hotel Distribution: What Every Hotelier Needs…

      Maximizing Hotel Revenue: Advanced Channel Manager Strategies…

      The OTA Balancing Act: How a Channel…

  • News
    • Cloudbeds and STAAH partner to enhance channel…

      STAAH Achieves Prestigious Seamless Product Badge from…

      STAAH Product Updates You Can’t Miss –…

      Thoughtful Thursday – Reporting for Properties: Converting…

      Thoughtful Thursday – Matrix – Revenue Control…

  • Success Stories
    • Kenyan hospitality group’s smart switch to STAAH

      Bookings rise beyond expectations for boutique UK…

      The Komu Boosts Direct Revenue by 25%…

      Online Revenue Jumps 50% for Mangkuluhur Residences…

      23% more online bookings for Vivatel Kuala…

  • Resources
    • All BLAAH BLAAH @STAAH Connectivity News e-Books Events Podcast Quiz Testimonials Webinars

      Connect with Expedia – Expand Your Reach…

      Alexa+ could earn “top-of-the-funnel” spot in travel…

      STAAH & Hotelbeds: A Powerful Partnership Driving…

      STAAH’s new eBook to guide hoteliers through…

      BLAAH BLAAH @STAAH with Captain Mihir Deepak…

      BLAAH BLAAH @STAAH with Dia Mirza

      BLAAH BLAAH @STAAH with Avijit Arya and…

      BLAAH BLAAH @STAAH with Mauro Risch

      Connect with Expedia – Expand Your Reach…

      Alexa+ could earn “top-of-the-funnel” spot in travel…

      STAAH & Hotelbeds: A Powerful Partnership Driving…

      EMPOWERING CHANNEL PARTNERS: THE POWER OF CONTENT…

      STAAH’s new eBook to guide hoteliers through…

      STAAH ReviewMinder Playbook

      STAAH GDS Playbook

      The Expert Guide to Drive More Direct…

      BLAAH BLAAH @STAAH with Suwamana Wahyu Putra…

      BLAAH BLAAH @STAAH With Matthias Dybing And…

      BLAAH BLAAH @STAAH with Vikramjit Singh and…

      BLAAH BLAAH @STAAH with Suhail Kannampilly and…

      STAAH Weekly Hospitality Quiz: 17 January

      STAAH Weekly Hospitality Quiz: 10 January

      STAAH Weekly Hospitality Quiz: 20 December

      STAAH Weekly Hospitality Quiz: 13 December

      The Domain Hotel and Spa, Bahrain

      Pramana Experience (Indonesia)

      Merusaka Nusa Dua, Bali (Indonesia)

      Acappella Suite Hotel (Malaysia):

      From Search to Stay: Maximize your Visibility…

      STAAH Webinar: From Search to Stay: Maximize…

      STAAH Webinar: Manage Revenue Mastery: How to…

      STAAH Webinar: Manage Revenue Mastery: How to…

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Hotel Gift Vouchers – why it has become a hot-selling cake for hoteliers?

24 June 2020
Hot Selling Hotel Gift Vouchers

For hoteliers, gift vouchers present an instant injection of cash into (now) ailing businesses. For guests, the offers are almost too tempting to resist.


Almost 30-35% of online gift vouchers are not redeemed. In US alone, the gift voucher the market is valued at USD$307* billion and expected to reach nearly 1923 billion by 2027**.

Now do your maths. With nearly a third of that not being redeemed, this is revenue that goes straight to the bottom line.

Hotel gift vouchers

Gift vouchers do something else which is of great value – provide instant cash flow to businesses. In times such as now where the COVID-19 pandemic has left economies across the world in doldrums, this cash injection is just the lifeline many businesses need to sustain themselves till things become better.

What’s in it for the guests?

Driven by direct (commission-free) revenue and the need for cash, hotels offer fantastic packages via gift vouchers.

For travel buffs, these promotions are too good to miss out. The buy now, travel later combined with flexible terms for redemption is suddenly very appealing.

Gift vouchers are also ideal for those wanting to give amazing experiences to their friends and family or are last-minute shoppers. Easy to purchase online gift cards are perfect to attract this audience. No battling crowds in malls; digital gifting provides access to amazing experiences with a few clicks.

How to sell gift vouchers … without the operational fuss?

You need to invest in a gift voucher management system such as STAAH Gift Voucher Engine. Whether you’re a small property or large, STAAH’s Gift Voucher Engine plugs into your website as a completely customizable element. Mobile friendly and insights-driven, smart gift voucher management systems such as STAAH are designed to target the digital consumers.

Hoteliers have previously put off selling gift vouchers due to the cumbersome management process; STAAH makes this process easy.

Marketing Gift Vouchers: Crafting the Perfect Message to Increase Hotel Revenue at the Right Time

To maximise your returns from gift vouchers, you need to market right.

Promote your online gift vouchers with the right messaging at the right occasions, run targeted mailer campaigns or personalized communications. Also, engage with your guests at the right time in the right manner as they are the “influencers” who’d be happy to purchase your gift vouchers for their family and friends. Run marketing campaigns targeting your loyal guests, by carefully crafted emails, messages, and remarketing campaigns.

best selling hotel gift vouchers for hoteliers

Create exciting packages, categories and add on deals to include – brunch, wine and dine, spa treatment, chef’s specials from your restaurants, breakfast deals, etc. These could be more fascinating and appealing to the guests while viewing online instead of the usual $100 or $300 gift voucher redeemable for any service at your hotel.

Go Social with your gift vouchers. Social media is the key channel for communicating with your audience, effective and efficient enough to target the right audience with respect to the region, age group, choices, etc.

Promote gift vouchers on your social channels focusing on your followers and even target group. Social media enables you to engage with a large at the same time right audience and with limited budgets, hence social media promotions are highly recommended. Hotel Gift voucher is an ideal offering for promoting on social media to create a buzz and drive engagement.

Remember, internal staff and front desk executives can also sell vouchers

increase hotel revenue with gift vouchers

On-premise is a huge opportunity. Don’t miss reaching out to your loyal guests – they have experienced your property and conversation from your office staff at the time of check- out which could easily lead to a sale. Vouchers should be available at all online and offline locations – registration desks, restaurants, outdoor areas, menu boards, and of course your website.

Recommended To Read: Last minute ideas to push gift vouchers in the holiday season


Read about the success of other hoteliers with STAAH Gift Voucher Engine . Keen to know more or get a FREE demo

Connect with us via marketing@staah.com

*Persistence Market Research

**Allied Market Research

Hotel Gift Vouchers – why it has become a hot-selling cake for hoteliers? was last modified: February 7th, 2025 by staah

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