Coming into the high season for holidays, brands are leveraging every selling opportunity possible. What’s your plan?
Have you cut things too close and now find yourself scrambling to create a holiday marketing plan? Don’t panic!
We’ve put together some ideas that leverage gift vouchers that you can put into play fast.
1) Send personal holiday greetings to loyal customers
An eye-catching email is a quick and easy way to put your gift vouchers in front of customers. It can be more appealing if your email is personalised and sent out to your loyal customers on the pretext of holiday wishes, but also including a tempting offer to purchase a gift voucher. Sprinkle your message with holiday tinsel, luring customers everyday from everyday gifts to something special – a holiday!
2) Create deals and promotions around the most popular categories
Package your gift vouchers into seasonal deal offers and services that are most popular for quick uptake. For instance, a summer spa package deals if you have a spa on your property. Or strike a deal with a local business so people can gift more than a “stay at a hotel” – they can buy an “experience”.
3) Treat yourself offers
Everyone buys gifts for loved ones. But remember, people, want to treat themselves too. Create offers that guests can buy for themselves and share them as self-gifting options.
4) Make vouchers easy to find & buy from your website
Give gift vouchers a prominent spot on your website so it is easy for guests to find them. Give them a prominent spot on your homepage and other high-traffic pages. Make the buying experience seamless with STAAH’s gift voucher engine. It is a completely customisable e-shop for your gift vouchers that can be matched to your brand experience. Yet it is powered by smart technology that makes the buying experience seamless.
Did you know you can generate instant cash flow by selling vouchers online? Find out how? here
5) Get creative with your design and storytelling
Extend the holiday cheer to your gift vouchers with creative designs. Borrow the Pohutukawa tree from New Zealand summer or add a Himalayan feel to your gift vouchers for street appeal and quick pick-up.
6) Run a flash sale
We all know typical days such as Boxing Day, Christmas, New Years etc. Guests expect deals on these days. How about adding other flash gift voucher sales for purchase now but redeemable in your low season?
7) Abandoned cart targeting
Guests who are nearly there, but never completed the booking can present a huge opportunity. Leverage social media and email to target guests who have abandoned cart, i.e. not completed their bookings. Lure them in with last-minute deals or offers.
Gift vouchers are great to tack on as your last-minute holiday campaign. You may have missed some Christmas shoppers by kicking off a campaign now, but it is not too late to make a push either. The gift of travel is one is perfect for the holiday season, but equally well suited to extend beyond it.
Read all our other tips and trends on Gift Vouchers here