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STAAH Blog

  • Home
  • MANAGEMENT
    • The Role of a Hotel Revenue Manager:…

      Why Every Hotel Needs a Channel Manager…

      Program Konsorsium Hotel: Bagaimana, Mengapa & Berapa…

      โปรแกรม Hotel Consortia: อย่างไร ทําไม และค่าใช้จ่ายเท่าไหร่?

      ตัวจัดการช่องทาง Channel Manager คืออะไร และทำไมผู้ให้บริการที่พักจึงจำเป็นต้องมี?

  • Marketing
    • Smart Hotel Distribution: What Every Hotelier Needs…

      The Ultimate Guide to Turning Negative Reviews…

      6 Social Media Trends Hoteliers Must Leverage…

      ไอเดียโพสต์โซเชียลมีเดียที่กําลังมาแรงสําหรับโรงแรมในปี 2025

      Xu Hướng Nội Dung Mạng Xã Hội…

  • Tips & Trends
    • What Is a Hotel Booking Engine and…

      Seamless Integrations: Enhancing Hotel Operations with Advanced…

      Smart Hotel Distribution: What Every Hotelier Needs…

      Maximizing Hotel Revenue: Advanced Channel Manager Strategies…

      The OTA Balancing Act: How a Channel…

  • News
    • Thoughtful Thursday – Drive More Bookings with…

      Cloudbeds and STAAH partner to enhance channel…

      STAAH Achieves Prestigious Seamless Product Badge from…

      STAAH Product Updates You Can’t Miss –…

      Thoughtful Thursday – Reporting for Properties: Converting…

  • Success Stories
    • Kenyan hospitality group’s smart switch to STAAH

      Bookings rise beyond expectations for boutique UK…

      The Komu Boosts Direct Revenue by 25%…

      Online Revenue Jumps 50% for Mangkuluhur Residences…

      23% more online bookings for Vivatel Kuala…

  • Resources
    • All BLAAH BLAAH @STAAH Connectivity News e-Books Events Podcast Quiz Testimonials Webinars

      Connect with Expedia – Expand Your Reach…

      Alexa+ could earn “top-of-the-funnel” spot in travel…

      STAAH & Hotelbeds: A Powerful Partnership Driving…

      STAAH’s new eBook to guide hoteliers through…

      BLAAH BLAAH @STAAH with Captain Mihir Deepak…

      BLAAH BLAAH @STAAH with Dia Mirza

      BLAAH BLAAH @STAAH with Avijit Arya and…

      BLAAH BLAAH @STAAH with Mauro Risch

      Connect with Expedia – Expand Your Reach…

      Alexa+ could earn “top-of-the-funnel” spot in travel…

      STAAH & Hotelbeds: A Powerful Partnership Driving…

      EMPOWERING CHANNEL PARTNERS: THE POWER OF CONTENT…

      STAAH’s new eBook to guide hoteliers through…

      STAAH ReviewMinder Playbook

      STAAH GDS Playbook

      The Expert Guide to Drive More Direct…

      BLAAH BLAAH @STAAH with Suwamana Wahyu Putra…

      BLAAH BLAAH @STAAH With Matthias Dybing And…

      BLAAH BLAAH @STAAH with Vikramjit Singh and…

      BLAAH BLAAH @STAAH with Suhail Kannampilly and…

      STAAH Weekly Hospitality Quiz: 17 January

      STAAH Weekly Hospitality Quiz: 10 January

      STAAH Weekly Hospitality Quiz: 20 December

      STAAH Weekly Hospitality Quiz: 13 December

      The Domain Hotel and Spa, Bahrain

      Pramana Experience (Indonesia)

      Merusaka Nusa Dua, Bali (Indonesia)

      Acappella Suite Hotel (Malaysia):

      From Search to Stay: Maximize your Visibility…

      STAAH Webinar: From Search to Stay: Maximize…

      STAAH Webinar: Manage Revenue Mastery: How to…

      STAAH Webinar: Manage Revenue Mastery: How to…

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How to Use Behavioural Economics to Sell More Rooms?

25 April 2018
How To Use Behavioural Economics to Sell More Hotel Rooms?


Consumer psychology has always played an important part in driving their purchase decisions. Let’s look at how you can use this buying psychology to improve conversion rates.


Give Fewer Choices

According to experts, too much of a choice can be a bad thing. When faced with too many choices, the consumer can be left overwhelmed and undecided because they always feel there is a better choice to be made.

One way to overcome this is not displaying all your room rates and add-ons on one page. Create meaningful consumer journeys that take people from seeing room types to adding on services they may want and then choosing the most relevant rates. Don’t saddle it all on them in one big lump that’s difficult to consume.

Another popular tactic is pre-selecting a default option on the booking engine; there is a strong theory behind the power of defaults and how it allows you to steer people into buying. From a user stand-point, it’s the easiest thing to do and if you combine with your lowest room rate, your chances of selling are much higher.

Help Your Consumer Tide over the Remorse of a Purchase

It’s a universally accepted trait; consumers always question their purchase decision. Even if they have spent hours, days and months researching and reading online reviews before buying.

In order to help guests overcome this remorse, there are a few things you could do before, during and after booking.

For instance before they book, display your online reviews clearly. STAAH’s ReviewMinder widget can easily put in front of users what your other guests are saying about you – managing reviews doesn’t get simpler than this! Make your cancellation policy clear, highlighting it in bold for guest reassurance. When they are booking, make the form as easy as possible with minimum fields to fill. Lastly, after the booking is completed, send emails to confirm the booking and then to remind them of the travel closer to date. Show them you care.

Go for Round Figures

$100 is much simpler for the human brain to process than $99.99, especially in a day and age where consumers are bombarded with information and have a diminishing attention span. The $99.99 could easily become $9999 and be missed. Make your room rates and discounts easier to compute if you want to sell more.

Bring in Urgency

A number of studies have shown the positive effects of getting urgency into a sale. It can boost sales by more than 90% according to some studies! It is based on a simple principle that if a product is in short supply or available for a limited time, it has higher value during that time period.

You can capitalise on this by using tactics like a timer for your sale (eg. sale ends in 48 hours) rather than an end date to your offer. Or show how many other users are purchasing the same offer.

Use Emotions

Travel is deeply rooted in emotions such as fun, freedom and excitement. Often emotions drive the last-minute bookings as a spur-of-the-moment thing. To win more bookings, you need to use these emotions to your advantage. Use copy that inspires – who them via rich media and words what an exceptional experience you offer.


The online travel booking space is extremely dynamic and competitive. Staying ahead requires pulling out every trick in the game, including consumer psychology. How do you use consumer behaviour in your sales strategy? We’d love to hear more at marketing@staah.com.

How to Use Behavioural Economics to Sell More Rooms? was last modified: October 27th, 2022 by staah

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