STAAH Blog
  • Home
  • MANAGEMENT
    • Why Every Hotel Needs a Channel Manager…

      Program Konsorsium Hotel: Bagaimana, Mengapa & Berapa…

      โปรแกรม Hotel Consortia: อย่างไร ทําไม และค่าใช้จ่ายเท่าไหร่?

      ตัวจัดการช่องทาง Channel Manager คืออะไร และทำไมผู้ให้บริการที่พักจึงจำเป็นต้องมี?

      The Top Traits of Exceptional Hospitality Professionals

  • Marketing
    • Smart Hotel Distribution: What Every Hotelier Needs…

      The Ultimate Guide to Turning Negative Reviews…

      6 Social Media Trends Hoteliers Must Leverage…

      ไอเดียโพสต์โซเชียลมีเดียที่กําลังมาแรงสําหรับโรงแรมในปี 2025

      Xu Hướng Nội Dung Mạng Xã Hội…

  • Tips & Trends
    • Smart Hotel Distribution: What Every Hotelier Needs…

      Maximizing Hotel Revenue: Advanced Channel Manager Strategies…

      The OTA Balancing Act: How a Channel…

      Tapping into Wellness Tourism: A Hotelier’s Guide

      Overcoming common challenges in channel management for…

  • News
    • Cloudbeds and STAAH partner to enhance channel…

      STAAH Achieves Prestigious Seamless Product Badge from…

      STAAH Product Updates You Can’t Miss –…

      Thoughtful Thursday – Reporting for Properties: Converting…

      Thoughtful Thursday – Matrix – Revenue Control…

  • Success Stories
    • The Komu Boosts Direct Revenue by 25%…

      Online Revenue Jumps 50% for Mangkuluhur Residences…

      23% more online bookings for Vivatel Kuala…

      STAAH boosts Indonesian resort’s direct bookings by…

      Nova Express Pattaya expands online visibility with…

  • Resources
    • All BLAAH BLAAH @STAAH Connectivity News e-Books Events Podcast Quiz Testimonials Webinars

      Connect with Expedia – Expand Your Reach…

      Alexa+ could earn “top-of-the-funnel” spot in travel…

      STAAH & Hotelbeds: A Powerful Partnership Driving…

      STAAH’s new eBook to guide hoteliers through…

      BLAAH BLAAH @STAAH with Captain Mihir Deepak…

      BLAAH BLAAH @STAAH with Dia Mirza

      BLAAH BLAAH @STAAH with Avijit Arya and…

      BLAAH BLAAH @STAAH with Mauro Risch

      Connect with Expedia – Expand Your Reach…

      Alexa+ could earn “top-of-the-funnel” spot in travel…

      STAAH & Hotelbeds: A Powerful Partnership Driving…

      EMPOWERING CHANNEL PARTNERS: THE POWER OF CONTENT…

      STAAH’s new eBook to guide hoteliers through…

      STAAH ReviewMinder Playbook

      STAAH GDS Playbook

      The Expert Guide to Drive More Direct…

      BLAAH BLAAH @STAAH with Suwamana Wahyu Putra…

      BLAAH BLAAH @STAAH With Matthias Dybing And…

      BLAAH BLAAH @STAAH with Vikramjit Singh and…

      BLAAH BLAAH @STAAH with Suhail Kannampilly and…

      STAAH Weekly Hospitality Quiz: 17 January

      STAAH Weekly Hospitality Quiz: 10 January

      STAAH Weekly Hospitality Quiz: 20 December

      STAAH Weekly Hospitality Quiz: 13 December

      The Domain Hotel and Spa, Bahrain

      Pramana Experience (Indonesia)

      Merusaka Nusa Dua, Bali (Indonesia)

      Acappella Suite Hotel (Malaysia):

      From Search to Stay: Maximize your Visibility…

      STAAH Webinar: From Search to Stay: Maximize…

      STAAH Webinar: Manage Revenue Mastery: How to…

      STAAH Webinar: Manage Revenue Mastery: How to…

  • Free Demo
LATEST
Smart Hotel Distribution: What Every Hotelier Needs to...
Cloudbeds and STAAH partner to enhance channel management for...
STAAH Achieves Prestigious Seamless Product Badge from Booking.com
The Komu Boosts Direct Revenue by 25% with...
STAAH Product Updates You Can’t Miss – April...

STAAH Blog

  • Home
  • MANAGEMENT
    • Why Every Hotel Needs a Channel Manager…

      Program Konsorsium Hotel: Bagaimana, Mengapa & Berapa…

      โปรแกรม Hotel Consortia: อย่างไร ทําไม และค่าใช้จ่ายเท่าไหร่?

      ตัวจัดการช่องทาง Channel Manager คืออะไร และทำไมผู้ให้บริการที่พักจึงจำเป็นต้องมี?

      The Top Traits of Exceptional Hospitality Professionals

  • Marketing
    • Smart Hotel Distribution: What Every Hotelier Needs…

      The Ultimate Guide to Turning Negative Reviews…

      6 Social Media Trends Hoteliers Must Leverage…

      ไอเดียโพสต์โซเชียลมีเดียที่กําลังมาแรงสําหรับโรงแรมในปี 2025

      Xu Hướng Nội Dung Mạng Xã Hội…

  • Tips & Trends
    • Smart Hotel Distribution: What Every Hotelier Needs…

      Maximizing Hotel Revenue: Advanced Channel Manager Strategies…

      The OTA Balancing Act: How a Channel…

      Tapping into Wellness Tourism: A Hotelier’s Guide

      Overcoming common challenges in channel management for…

  • News
    • Cloudbeds and STAAH partner to enhance channel…

      STAAH Achieves Prestigious Seamless Product Badge from…

      STAAH Product Updates You Can’t Miss –…

      Thoughtful Thursday – Reporting for Properties: Converting…

      Thoughtful Thursday – Matrix – Revenue Control…

  • Success Stories
    • The Komu Boosts Direct Revenue by 25%…

      Online Revenue Jumps 50% for Mangkuluhur Residences…

      23% more online bookings for Vivatel Kuala…

      STAAH boosts Indonesian resort’s direct bookings by…

      Nova Express Pattaya expands online visibility with…

  • Resources
    • All BLAAH BLAAH @STAAH Connectivity News e-Books Events Podcast Quiz Testimonials Webinars

      Connect with Expedia – Expand Your Reach…

      Alexa+ could earn “top-of-the-funnel” spot in travel…

      STAAH & Hotelbeds: A Powerful Partnership Driving…

      STAAH’s new eBook to guide hoteliers through…

      BLAAH BLAAH @STAAH with Captain Mihir Deepak…

      BLAAH BLAAH @STAAH with Dia Mirza

      BLAAH BLAAH @STAAH with Avijit Arya and…

      BLAAH BLAAH @STAAH with Mauro Risch

      Connect with Expedia – Expand Your Reach…

      Alexa+ could earn “top-of-the-funnel” spot in travel…

      STAAH & Hotelbeds: A Powerful Partnership Driving…

      EMPOWERING CHANNEL PARTNERS: THE POWER OF CONTENT…

      STAAH’s new eBook to guide hoteliers through…

      STAAH ReviewMinder Playbook

      STAAH GDS Playbook

      The Expert Guide to Drive More Direct…

      BLAAH BLAAH @STAAH with Suwamana Wahyu Putra…

      BLAAH BLAAH @STAAH With Matthias Dybing And…

      BLAAH BLAAH @STAAH with Vikramjit Singh and…

      BLAAH BLAAH @STAAH with Suhail Kannampilly and…

      STAAH Weekly Hospitality Quiz: 17 January

      STAAH Weekly Hospitality Quiz: 10 January

      STAAH Weekly Hospitality Quiz: 20 December

      STAAH Weekly Hospitality Quiz: 13 December

      The Domain Hotel and Spa, Bahrain

      Pramana Experience (Indonesia)

      Merusaka Nusa Dua, Bali (Indonesia)

      Acappella Suite Hotel (Malaysia):

      From Search to Stay: Maximize your Visibility…

      STAAH Webinar: From Search to Stay: Maximize…

      STAAH Webinar: Manage Revenue Mastery: How to…

      STAAH Webinar: Manage Revenue Mastery: How to…

  • Free Demo

Gift voucher marketing: how these two hotels got it so right?

8 June 2020
Gift voucher marketing: how these two hotels got it so right?

More than NZD $5,000 in two weeks with gift vouchers!

New Zealand resorts, Chateau Tongariro Hotel and Wairakei Resort Taupo are reaping the benefits of a smart investment – STAAH Gift Voucher Engine.


The setting: a bit about the two hotels

Gift voucher marketing: how these two hotels got it so right?

Owned by the Bayview International Hotels & Resorts, Wairakei Resort Taupo and Chateau Tongariro Hotel in Ruapehu exude a timeless elegance that is deeply rooted in New Zealand’s heritage. Located near the iconic Wairakei Thermal Valley, Wairakei Resort Taupo offers plush interiors, dining, an on-site spa, a golf course and of course an access to an outdoor environment like few others. The hotel offers 187 rooms, suites and villas.

Gift voucher marketing: how these two hotels got it so right?
Chateau Tongariro Hotel lies in the heart of the Tongariro National Park – a luxurious escape in a setting that is quintessential Kiwi. When you’re done adventuring in the scenic national park or skiing, you can enjoy dining at one of the four in-house restaurants or settle in front of a crackling fire in winter. The hotel boasts 115 plush rooms and suites.

The opportunity: maximising revenue

Gift voucher marketing: how these two hotels got it so right?

Given their enviable location and service excellence, both hotels are popular year-round with both international and domestic tourists. The facilities add to the magic. From award-winning dining to geothermally heated spa pools and a golf course, between the two hotels guests will be spoilt for experiences.

“Given our popularity within the domestic market, attracting regular customers and their family and friends through gift cards was seen as a great way to increase revenue,” says Ash, Marketing Manager – Wairakei Resort Taupo and Chateau Tongariro.

“The instant cash injection such a scheme brought in was a bonus.”

The infrastructure behind gift cards

Gift voucher marketing: how these two hotels got it so right?

From idea to an online shop, the journey was seamless.
“We shopped around and the STAAH Gift Voucher Engine stood miles ahead of others with its features, affordability and ongoing support,” says Mr. Palmer.
Easy management and having a user experience that is similar to the rest of the website was critical when making the choice for the properties and his team.

STAAH is simple to set-up and completely customisable to fit your website’s design. It’s easy to use – both for guests and admins in the background.

An easy connection

Gift voucher marketing: how these two hotels got it so right?

“Once we decided to go with STAAH, the set-up was simple,” says Ash. All staff members have been trained on the system to allow easy redemption. Access to the system is open to all relevant staff members, however, security is never compromised.

“While our design and functionality are strongly guided by users and industry needs, security is a feature we never compromise on,” says Cicero Guimaraes, a product specialist at STAAH.

The Gift Voucher Engine from STAAH is PCI-compliant.

Instant cashflow … and other reasons why your should get this?

Gift voucher marketing: how these two hotels got it so right?

 

Both the hotels, Wairakei Resort Taupo and Chateau Tongariro went live with STAAH’s Gift Voucher Engine on their websites in December 2019. The connections lead to more than NZD $5,000 in gift voucher sales in two weeks. The Mother’s Day package sale was more than NZD $10,000.The figures are mind-boggling. I think a combination of having the right offers, combined with marketing and the usability of this feature on the website came together well to produce these fantastic results,” says Ash.

Gift voucher marketing: how these two hotels got it so right?

He added that dealing with the loss of bookings during the pandemic was softened by the cash injection gift cards provided.
“Up until now we have crafted food and wine, spas and golf packages alongside room nights. However, with COVID-19’s economic impact has meant we will be tailoring our gift card promotions to suit a domestic audience and ride the wave of support for local businesses,” he adds.


Keen to connect further on the strategies adopted by the two hotels Wairakei Resort Taupo and Chateau Tongariro Hotel to increase revenue via STAAH Gift Voucher Engine? Connect with one of our friendly team via marketing@staah.com

GV BAN 1

Gift voucher marketing: how these two hotels got it so right? was last modified: July 8th, 2022 by staah

Related Articles

STAAH delights Malaysian property e.City Hotel @...

STAAH brings direct revenue success to Philippines’...

Direct bookings grow by 50% with STAAH...

Malaysian Resort solves rate parity issues with...

STAAH Products

Channel Manager
Booking Engine
Instantsite Website
Gift Voucher Engine
Review Minder


QUICK LINKS
  • About
  • Blog
  • News
  • Resellers
  • Careers
  • Contact Us
  • Login
  • Help Centre
  • Refer a friend, get NZ $300
PRODUCTS
  • Channel Manager
  • Booking Engine
  • ReviewMinder
  • Vouchers
  • Global Distribution Systems (GDS)
  • InstantWebsite
Solutions
  • Independent Properties
  • Group Properties
INTEGRATIONS
  • All Integrations
  • OTAs
  • PMS
  • Wholesalers
  • PG
  • GDS
  • Metasearch Engines
  • Booking Engines & Conversion Drivers
  • Upselling, CRM & Marketing Partners
  • Su API
CONTACT

Sales Enquiries:
sales@staah.com

Customer Support:
support@staah.com

Billing:
accounts@staah.com

Careers:
people@staah.com

STAAH Limited. 2025 © All Rights Reserved. | Support | Terms | Cookie Policy | Privacy Policy