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The Role of a Hotel Revenue Manager: Responsibilities,...
Kenyan hospitality group’s smart switch to STAAH
What Is a Hotel Booking Engine and Why...
Bookings rise beyond expectations for boutique UK property
Seamless Integrations: Enhancing Hotel Operations with Advanced Channel...

STAAH Blog

  • Home
  • MANAGEMENT
    • The Role of a Hotel Revenue Manager:…

      Why Every Hotel Needs a Channel Manager…

      Program Konsorsium Hotel: Bagaimana, Mengapa & Berapa…

      โปรแกรม Hotel Consortia: อย่างไร ทําไม และค่าใช้จ่ายเท่าไหร่?

      ตัวจัดการช่องทาง Channel Manager คืออะไร และทำไมผู้ให้บริการที่พักจึงจำเป็นต้องมี?

  • Marketing
    • Smart Hotel Distribution: What Every Hotelier Needs…

      The Ultimate Guide to Turning Negative Reviews…

      6 Social Media Trends Hoteliers Must Leverage…

      ไอเดียโพสต์โซเชียลมีเดียที่กําลังมาแรงสําหรับโรงแรมในปี 2025

      Xu Hướng Nội Dung Mạng Xã Hội…

  • Tips & Trends
    • What Is a Hotel Booking Engine and…

      Seamless Integrations: Enhancing Hotel Operations with Advanced…

      Smart Hotel Distribution: What Every Hotelier Needs…

      Maximizing Hotel Revenue: Advanced Channel Manager Strategies…

      The OTA Balancing Act: How a Channel…

  • News
    • Cloudbeds and STAAH partner to enhance channel…

      STAAH Achieves Prestigious Seamless Product Badge from…

      STAAH Product Updates You Can’t Miss –…

      Thoughtful Thursday – Reporting for Properties: Converting…

      Thoughtful Thursday – Matrix – Revenue Control…

  • Success Stories
    • Kenyan hospitality group’s smart switch to STAAH

      Bookings rise beyond expectations for boutique UK…

      The Komu Boosts Direct Revenue by 25%…

      Online Revenue Jumps 50% for Mangkuluhur Residences…

      23% more online bookings for Vivatel Kuala…

  • Resources
    • All BLAAH BLAAH @STAAH Connectivity News e-Books Events Podcast Quiz Testimonials Webinars

      Connect with Expedia – Expand Your Reach…

      Alexa+ could earn “top-of-the-funnel” spot in travel…

      STAAH & Hotelbeds: A Powerful Partnership Driving…

      STAAH’s new eBook to guide hoteliers through…

      BLAAH BLAAH @STAAH with Captain Mihir Deepak…

      BLAAH BLAAH @STAAH with Dia Mirza

      BLAAH BLAAH @STAAH with Avijit Arya and…

      BLAAH BLAAH @STAAH with Mauro Risch

      Connect with Expedia – Expand Your Reach…

      Alexa+ could earn “top-of-the-funnel” spot in travel…

      STAAH & Hotelbeds: A Powerful Partnership Driving…

      EMPOWERING CHANNEL PARTNERS: THE POWER OF CONTENT…

      STAAH’s new eBook to guide hoteliers through…

      STAAH ReviewMinder Playbook

      STAAH GDS Playbook

      The Expert Guide to Drive More Direct…

      BLAAH BLAAH @STAAH with Suwamana Wahyu Putra…

      BLAAH BLAAH @STAAH With Matthias Dybing And…

      BLAAH BLAAH @STAAH with Vikramjit Singh and…

      BLAAH BLAAH @STAAH with Suhail Kannampilly and…

      STAAH Weekly Hospitality Quiz: 17 January

      STAAH Weekly Hospitality Quiz: 10 January

      STAAH Weekly Hospitality Quiz: 20 December

      STAAH Weekly Hospitality Quiz: 13 December

      The Domain Hotel and Spa, Bahrain

      Pramana Experience (Indonesia)

      Merusaka Nusa Dua, Bali (Indonesia)

      Acappella Suite Hotel (Malaysia):

      From Search to Stay: Maximize your Visibility…

      STAAH Webinar: From Search to Stay: Maximize…

      STAAH Webinar: Manage Revenue Mastery: How to…

      STAAH Webinar: Manage Revenue Mastery: How to…

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SMART STRATEGIES TO MARKET YOUR HOTEL BETTER

4 March 2020
STRATEGIES TO MARKET HOTEL

The next big season will be upon your hotel before you know it. With the right plan in place ( a.k.a marketing mix), you can keep your property at capacity with happy guests. Guest writer Aaron tan shares his tips.


It is prudent to begin by stressing on happy guests. Your sales strategy should mirror your commitment to an excellent guest experience while emphasising the importance of booking as many rooms as possible at any given time. Let’s look at a few strategies to drive sales without compromising on guest expectations.

1) Progressive and seasonal pricing

By setting seasonal pricing for the off-season, your room rates will vary with demand during that season. By having the ability to scale prices up and down, you make guests happy by ensuring your prices are a competitive necessity in today’s digital world. Segmentation comes into play hereafter. Make meaningful groupings of your customers ( eg. Demographic, location, etc), then customise your rates so you can deliver value for your guests.

2) Loyalty programs, discounts and other benefits

strategies to market hotel

Everyone loves discounts and freebie. People are psychologically inclined to think that they are getting the best deal when they see a discount offer. Leverage this psyche to your advantage by creating different discounts for different customer segments. A targeted approach is known to be more effective and efficient. Discounts such as early bird bookings generally work as a treat for guests and the business. Loyalty programs are also extremely helpful when it comes to encouraging repeat bookings. Since it dips into a database you already have and an audience who has experienced your brand, the cost to acquire them back is lower than trying to convert a new guest. Loyalty and bonus programs can also go a long way in attracting more people to your property during the mid or low season.

3) Push mid-week deals to past guests

STRATEGIES TO MARKET HOTEL

Offering discounts and additional perks are a great way to attract new guests and reward existing ones. It is also a great incentive for business travelers if you are looking to stimulate mid-week business. Build a marketing database by inviting guests to sign up to regular communications. Then segment your database base on their profile and interest, create insights and develop packages that would interest each segment you create. Have you considered creating a conference and meeting package? Or stay two nights and get second night free – activated mid-week? Offer discounted on-property dining or other experiences to attract guests mid-week or in the low season.

4) Engage with online audiences

And lastly, we should not underestimate the power of social media when it comes to increasing hotel room occupancy Engaging with our audiences online goes a long way in building trust among our prospects. By being active on review sites and by responding to queries posted by prospective guests, you communicate the message that you care. And this is first step into winning guest loyalty.


Aaron TanThis article has been written by Aaron Tan, group director of sales &
marketing for Royale Chulan Hotels and Resorts, Malaysia. Aaron’s hospitality skills extend from F&B to banquet management and hospitality management. His true passion is marketing and he is always ready to share his knowledge in the area with others.

SMART STRATEGIES TO MARKET YOUR HOTEL BETTER was last modified: October 26th, 2022 by staah

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