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      ไอเดียโพสต์โซเชียลมีเดียที่กําลังมาแรงสําหรับโรงแรมในปี 2025

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STAAH Blog

  • Home
  • MANAGEMENT
    • The Role of a Hotel Revenue Manager:…

      Why Every Hotel Needs a Channel Manager…

      Program Konsorsium Hotel: Bagaimana, Mengapa & Berapa…

      โปรแกรม Hotel Consortia: อย่างไร ทําไม และค่าใช้จ่ายเท่าไหร่?

      ตัวจัดการช่องทาง Channel Manager คืออะไร และทำไมผู้ให้บริการที่พักจึงจำเป็นต้องมี?

  • Marketing
    • Smart Hotel Distribution: What Every Hotelier Needs…

      The Ultimate Guide to Turning Negative Reviews…

      6 Social Media Trends Hoteliers Must Leverage…

      ไอเดียโพสต์โซเชียลมีเดียที่กําลังมาแรงสําหรับโรงแรมในปี 2025

      Xu Hướng Nội Dung Mạng Xã Hội…

  • Tips & Trends
    • What Is a Hotel Booking Engine and…

      Seamless Integrations: Enhancing Hotel Operations with Advanced…

      Smart Hotel Distribution: What Every Hotelier Needs…

      Maximizing Hotel Revenue: Advanced Channel Manager Strategies…

      The OTA Balancing Act: How a Channel…

  • News
    • Thoughtful Thursday – Drive More Bookings with…

      Cloudbeds and STAAH partner to enhance channel…

      STAAH Achieves Prestigious Seamless Product Badge from…

      STAAH Product Updates You Can’t Miss –…

      Thoughtful Thursday – Reporting for Properties: Converting…

  • Success Stories
    • Kenyan hospitality group’s smart switch to STAAH

      Bookings rise beyond expectations for boutique UK…

      The Komu Boosts Direct Revenue by 25%…

      Online Revenue Jumps 50% for Mangkuluhur Residences…

      23% more online bookings for Vivatel Kuala…

  • Resources
    • All BLAAH BLAAH @STAAH Connectivity News e-Books Events Podcast Quiz Testimonials Webinars

      Connect with Expedia – Expand Your Reach…

      Alexa+ could earn “top-of-the-funnel” spot in travel…

      STAAH & Hotelbeds: A Powerful Partnership Driving…

      STAAH’s new eBook to guide hoteliers through…

      BLAAH BLAAH @STAAH with Captain Mihir Deepak…

      BLAAH BLAAH @STAAH with Dia Mirza

      BLAAH BLAAH @STAAH with Avijit Arya and…

      BLAAH BLAAH @STAAH with Mauro Risch

      Connect with Expedia – Expand Your Reach…

      Alexa+ could earn “top-of-the-funnel” spot in travel…

      STAAH & Hotelbeds: A Powerful Partnership Driving…

      EMPOWERING CHANNEL PARTNERS: THE POWER OF CONTENT…

      STAAH’s new eBook to guide hoteliers through…

      STAAH ReviewMinder Playbook

      STAAH GDS Playbook

      The Expert Guide to Drive More Direct…

      BLAAH BLAAH @STAAH with Suwamana Wahyu Putra…

      BLAAH BLAAH @STAAH With Matthias Dybing And…

      BLAAH BLAAH @STAAH with Vikramjit Singh and…

      BLAAH BLAAH @STAAH with Suhail Kannampilly and…

      STAAH Weekly Hospitality Quiz: 17 January

      STAAH Weekly Hospitality Quiz: 10 January

      STAAH Weekly Hospitality Quiz: 20 December

      STAAH Weekly Hospitality Quiz: 13 December

      The Domain Hotel and Spa, Bahrain

      Pramana Experience (Indonesia)

      Merusaka Nusa Dua, Bali (Indonesia)

      Acappella Suite Hotel (Malaysia):

      From Search to Stay: Maximize your Visibility…

      STAAH Webinar: From Search to Stay: Maximize…

      STAAH Webinar: Manage Revenue Mastery: How to…

      STAAH Webinar: Manage Revenue Mastery: How to…

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Is your Hotel Distribution Strategy aligned to be profitable in new normal?

6 April 2022
Is Your Distribution Strategy Aligned To Be Profitable In The New Normal 2 min

Hotel Distribution Channel is by no means a one-size-fits-all scenario. It is also not a figure-it-out-once and forget about it task. Your Hotel Distribution Strategy should evolve with times and consider several elements. These include your target guests, business goals, pricing and more


Covid-19 of course has touched every element that feeds into your distribution strategy. In this blog we revisit key areas you need to consider to inform a distribution strategy that accelerates innovation, makes you resilient and grows revenue.

1) Refining your business objectives

Is Your Distribution Strategy Aligned To Be Profitable In The New Normal 5 min scaled

Before you start tweaking your distribution strategy, go back to the drawing board and see if your business objectives are still valid. For instance, you may have previously wanted to attract more international visitors. Is that still true? Do you need to improve your ability to fill last-minute vacancies as opposed to relying on advanced bookings?

2) Review your audience – target your best guests

Is your target guest the same as pre-covid? For instance, your focus previously may have been tech-savvy, high-spending, young millennials. However, as the travel profile has distinctly evolved, you may now want to focus on the boomer market for their financial stability.

Knowing your target audience, who they are, their travel behaviour, interests, location, etc. is important to define your choice of distribution channels. Your channel manager insights, along with the property management system (PMS) are great sources of this information.


Did you know? STAAH Max Channel Manager comes with powerful reporting and insights for data-driven decision-making. The Reporting tool helps accommodation providers in their pricing strategy, forecasting the demand, targeting the right audience, conversion matrix etc. Find out here

STAAH MAX Reports Insights Facebook Cover 1584 × 395


3) Seasonality

The travel industry is highly seasonal. A seasonal hotel distribution strategy takes advantage of that nature and combines it with online reviews, and an in-depth analysis of your revenue streams. With the right online hotel distribution strategy, you can maximise peak season bookings while simultaneously boosting bookings during the off-season.

4) Maintain competitive rates

In addition to finding the right channel mix, competitive pricing and channel management software for hotels is a critical part of your distribution strategy. Having a real-time understanding of market conditions and the prices offered by a comparable competitive set will help you optimise your rates.

When it comes to rates, it is also important to not just set and forget. Now more than ever before dynamic pricing is important. By continually adjusting rates and stay restrictions based on local demand and market conditions, you are more likely to sell more rooms at the highest possible rate. Rates, occupancy and competitor activity lie at the heart of an effective dynamic pricing strategy.

5) Track acquisition costs

Is Your Distribution Strategy Aligned To Be Profitable In The New Normal 1 min scaledHow much does it cost to acquire a guest through a channel? This is simple to do with the data available from your hotel channel manager software and PMS. Simply divide the amount of money you spend on a platform by the number of guests you acquire to arrive at acquisition cost.

Don’t forget that your total cost per channel can include multiple metrics, including the cost of ads, maintenance, commissions, development of marketing creative, and your net revenue per available room (Net RevPar or NREVPAR).


Are you listed on the top hotel booking revenue makers across the globe? Find out all the top channels here

6) Choose your channel mix

1200 628 ad 4 2Pick booking channels your target audience is most likely to use. A combination of channels is recommended for sustainable growth, with each channel playing a different role in your distribution mix. OTAs are great to drive visibility and traffic, but direct is generally considered more profitable. GDS is critical to reach the corporate market. Metasearch platforms such as Google Hotels, TripAdvisor, Trivago and Kayak pull rates from multiple OTAs and play their own unique role in capitalising on their search reach.

The goal with every channel is simple: maximize your reach and visibility while minimising the cost. This is where visibility offered by a channel manager on every channel becomes crucial.

7) Optimise your listings

It is important to ensure that every platform that a guest can see you on provides all the information they need to make a decision to book your property. This includes high-quality photos, compelling descriptions, and information about your location, amenities, and other features that appeal to your target markets.

Review your listings regularly to ensure information is always accurate and up to date. Online reviews play an important role in decision making, so pay careful attention to these.

8) Use technology to your advantage

The last step in coming up with a successful internet distribution system is to tie together all of the above-mentioned strategies with the right technology choices. From a channel manager to booking engine, revenue management software and a property management system, it is important to seamlessly connect your tools in order to inform a cohesive and responsive distribution strategy.


Still, need more guidance on your distribution mix? Let us help you, Book a Free 30 min Demo here 

Is your Hotel Distribution Strategy aligned to be profitable in new normal? was last modified: June 9th, 2022 by Nashi Dasgupta

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