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STAAH Blog

  • Home
  • MANAGEMENT
    • The Role of a Hotel Revenue Manager:…

      Why Every Hotel Needs a Channel Manager…

      Program Konsorsium Hotel: Bagaimana, Mengapa & Berapa…

      โปรแกรม Hotel Consortia: อย่างไร ทําไม และค่าใช้จ่ายเท่าไหร่?

      ตัวจัดการช่องทาง Channel Manager คืออะไร และทำไมผู้ให้บริการที่พักจึงจำเป็นต้องมี?

  • Marketing
    • Smart Hotel Distribution: What Every Hotelier Needs…

      The Ultimate Guide to Turning Negative Reviews…

      6 Social Media Trends Hoteliers Must Leverage…

      ไอเดียโพสต์โซเชียลมีเดียที่กําลังมาแรงสําหรับโรงแรมในปี 2025

      Xu Hướng Nội Dung Mạng Xã Hội…

  • Tips & Trends
    • What Is a Hotel Booking Engine and…

      Seamless Integrations: Enhancing Hotel Operations with Advanced…

      Smart Hotel Distribution: What Every Hotelier Needs…

      Maximizing Hotel Revenue: Advanced Channel Manager Strategies…

      The OTA Balancing Act: How a Channel…

  • News
    • Thoughtful Thursday – Drive More Bookings with…

      Cloudbeds and STAAH partner to enhance channel…

      STAAH Achieves Prestigious Seamless Product Badge from…

      STAAH Product Updates You Can’t Miss –…

      Thoughtful Thursday – Reporting for Properties: Converting…

  • Success Stories
    • Kenyan hospitality group’s smart switch to STAAH

      Bookings rise beyond expectations for boutique UK…

      The Komu Boosts Direct Revenue by 25%…

      Online Revenue Jumps 50% for Mangkuluhur Residences…

      23% more online bookings for Vivatel Kuala…

  • Resources
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      Connect with Expedia – Expand Your Reach…

      Alexa+ could earn “top-of-the-funnel” spot in travel…

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STAAH Reveals The Top Online Booking Channels For 2021

11 January 2022
top channels global 2021 arrows

Here’s a list of top hotel booking revenue makers across the globe. Is your property connected to them?


STAAH, one of the leading cloud-based hotel distribution and guest booking platforms, has unveiled the lists of online channels that brought the greatest booking revenue to hotels and vacation rentals in 2021.

The lists, which vary across 10 of the world’s popular travel destinations, reveal a broader range of consumer choices, although common preferences stand-out.

Booking.com is the top online travel agent (OTA) globally and is among the top 3 channels across all key destinations measured, including New Zealand, Australia, Thailand, Indonesia, India, Singapore, Sri Lanka, Philippines, Malaysia and United Kingdom.

Expedia and Agoda make it to the top 5 spots across these destinations as well. GoMMT holds strong in the top spot for the Indian market, but there are a number of new entrants in the top 10 spots, including Happyeasygo, HRS, and EaseMyTrip. The increased popularity of Airbnb as a channel is also seen in Sri Lanka, the Philippines, Thailand and Australia. The new entrants to the top spots also reflect the strengthening of local and regional distribution channels as a result of restricted international travel.

The annual lists also highlight the importance of direct bookings for hotels, with hotel websites maintaining their top positioning in all destinations over the full 2021 year. In a pandemic year, these commission-free bookings have been a boon for cash-strapped property owners.

“The pandemic has levelled the playing field for many distribution channels,” says Tony Howlett, Chief Operating Officer at STAAH Ltd. “With international travel restricted, travellers are turning to regional channels and hotel websites (direct bookings). The staycation demand could be one driving up Airbnb preference as travellers seek authentic experiences at home.”

STAAH’s top 10 distribution channel list is a guide for property owners to connect with top-performing channels in their region via the STAAH channel manager. However, it is not just about connecting to all top channels; it is equally about ensuring the channel is right for you and more importantly, you optimise your listing on these channels to attract more bookings.


New Zealand

top channels NZ 2021 copy updated

 

Australia

top channels AU 2021 updated

 

India

top channels India 2021

United Kingdom

top channels UK 2021

Indonesia

top channels Indonesia 2021 updated

 

Malaysia

top channels Malaysia 2021 updated

Philippines

top channels PH 2021 updated

 

Thailand

top channels Thailand 2021 updated

 

Singapore

top channels Singapore 2021

 

Sri Lanka

top channels Sri Lanka 2021


To know about all STAAH Integrations find out here

STAAH Reveals The Top Online Booking Channels For 2021 was last modified: September 22nd, 2022 by Nashi Dasgupta

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