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STAAH Blog

  • Home
  • MANAGEMENT
    • The Role of a Hotel Revenue Manager:…

      Why Every Hotel Needs a Channel Manager…

      Program Konsorsium Hotel: Bagaimana, Mengapa & Berapa…

      โปรแกรม Hotel Consortia: อย่างไร ทําไม และค่าใช้จ่ายเท่าไหร่?

      ตัวจัดการช่องทาง Channel Manager คืออะไร และทำไมผู้ให้บริการที่พักจึงจำเป็นต้องมี?

  • Marketing
    • Smart Hotel Distribution: What Every Hotelier Needs…

      The Ultimate Guide to Turning Negative Reviews…

      6 Social Media Trends Hoteliers Must Leverage…

      ไอเดียโพสต์โซเชียลมีเดียที่กําลังมาแรงสําหรับโรงแรมในปี 2025

      Xu Hướng Nội Dung Mạng Xã Hội…

  • Tips & Trends
    • What Is a Hotel Booking Engine and…

      Seamless Integrations: Enhancing Hotel Operations with Advanced…

      Smart Hotel Distribution: What Every Hotelier Needs…

      Maximizing Hotel Revenue: Advanced Channel Manager Strategies…

      The OTA Balancing Act: How a Channel…

  • News
    • Thoughtful Thursday – Drive More Bookings with…

      Cloudbeds and STAAH partner to enhance channel…

      STAAH Achieves Prestigious Seamless Product Badge from…

      STAAH Product Updates You Can’t Miss –…

      Thoughtful Thursday – Reporting for Properties: Converting…

  • Success Stories
    • Kenyan hospitality group’s smart switch to STAAH

      Bookings rise beyond expectations for boutique UK…

      The Komu Boosts Direct Revenue by 25%…

      Online Revenue Jumps 50% for Mangkuluhur Residences…

      23% more online bookings for Vivatel Kuala…

  • Resources
    • All BLAAH BLAAH @STAAH Connectivity News e-Books Events Podcast Quiz Testimonials Webinars

      Connect with Expedia – Expand Your Reach…

      Alexa+ could earn “top-of-the-funnel” spot in travel…

      STAAH & Hotelbeds: A Powerful Partnership Driving…

      STAAH’s new eBook to guide hoteliers through…

      BLAAH BLAAH @STAAH with Captain Mihir Deepak…

      BLAAH BLAAH @STAAH with Dia Mirza

      BLAAH BLAAH @STAAH with Avijit Arya and…

      BLAAH BLAAH @STAAH with Mauro Risch

      Connect with Expedia – Expand Your Reach…

      Alexa+ could earn “top-of-the-funnel” spot in travel…

      STAAH & Hotelbeds: A Powerful Partnership Driving…

      EMPOWERING CHANNEL PARTNERS: THE POWER OF CONTENT…

      STAAH’s new eBook to guide hoteliers through…

      STAAH ReviewMinder Playbook

      STAAH GDS Playbook

      The Expert Guide to Drive More Direct…

      BLAAH BLAAH @STAAH with Suwamana Wahyu Putra…

      BLAAH BLAAH @STAAH With Matthias Dybing And…

      BLAAH BLAAH @STAAH with Vikramjit Singh and…

      BLAAH BLAAH @STAAH with Suhail Kannampilly and…

      STAAH Weekly Hospitality Quiz: 17 January

      STAAH Weekly Hospitality Quiz: 10 January

      STAAH Weekly Hospitality Quiz: 20 December

      STAAH Weekly Hospitality Quiz: 13 December

      The Domain Hotel and Spa, Bahrain

      Pramana Experience (Indonesia)

      Merusaka Nusa Dua, Bali (Indonesia)

      Acappella Suite Hotel (Malaysia):

      From Search to Stay: Maximize your Visibility…

      STAAH Webinar: From Search to Stay: Maximize…

      STAAH Webinar: Manage Revenue Mastery: How to…

      STAAH Webinar: Manage Revenue Mastery: How to…

  • Free Demo

Thoughtful Thursday: Get In-depth Insights From Your STAAH Max Channel Manager

24 March 2022
Featured Image Reporting

Accommodation providers can view insightful reports on their booking trends, visitors, room rate performance and more using the STAAH Max Channel Manager


The STAAH Max Channel Manager comes with powerful reporting and insights for data-driven decision-making. The Reporting tool helps accommodation providers in their pricing strategy, forecasting the demand, targeting the right audience, conversion matrix and even guide them on the top-performing channels.

Properties using the STAAH Max Channel Manager or Booking Engine can access reports at ease anytime anywhere from their dashboard and save time.

Reports Insights


Insights

Business Overview Report

The Business Overview is an outline of performance within the last two weeks, where you can get an insight of the total arrivals, room bookings, channel reports and room revenue earned for the selected date range.

Channel Insights 

insighst channel staah

The channel insights provides you with an in-depth report on the channel performance. The Availability and Rate Report shows your availability and rates you have set for particular dates. Similarly, Properties can view detailed reports on room nights, total revenue, average rate, bookings, average lead, average stay, room type, geo reports, etc.

  • Room Nights – Get Insights displayed as per the No. of nights booked per room for the selected period
  • Revenue – Insights on the revenue generated for the selected date range
  • Average Rate– Reports on Average rate for the selected date range
  • Bookings – Reports based on No. of bookings for the selected date range
  • Average Lead – Reports on Average lead time spent on your property website
  • Average stay – Reports on Average stay length booked by the guests
  • Room Type – Reports on Bookings received for Room types for the period selected
  • Geo report – Reports based on bookings for particular location for the selected date range.
  • Promo code – Reports based on the Bookings received through promo codes for all the bookings
  • Point of sale – each channel has a point of sale like – a booking may come from Expedia but the point of sale could be hotels.com – so this report shows the exact point of sale (OTA Channels or your website).

GIF Channel Insights

Booking Engine Analytics

The Booking Engine Analytics provides an overview of the visitors on your Booking platform and the booking journey. It also captures other insightful data and information such as; browser details, device, country statistics, etc. that helps the accommodation owners understand their booking trends.

The Booking Engine Funnel shows a detailed tier wise analytics on the booking journey: Visitors, Active or Engaged visitors and Conversions – basically how many of them actually did the booking.

image016

The funnel displays:

  • Total Number visitors and conversion rate by percentage.
  • Total Number of visitors who visited the Booking Engine and if they clicked Book Now
  • Total Number of Active Visitors. These are the people who actually clicked on a room or checked availability for multiple dates.
  • Total Number of people who were engaged on the guest details page, and shared their personal details; name, address, contact details etc.
  • The last tier shows the number of visitors who have been converted those who confirmed
image017

Example of Total Visitors

 


Other Reports

Booking Engine Production Report

The Booking Engine Production Report gives you an overview of your productivity, basically the number of bookings generated, and the bookings received from a particular package on your website. The report shows you what packages are driving results for you.

Promo Code Production Report

This shows you the number of bookings driven, and total revenue generated from a specific Promo Code.

Room Type Wise Booking Report

This report shows you productivity for individual room type or number of bookings received per room type, total/average revenue earned– e.g. all standard room types.

Lead Time Production Report

This shows you how far in advance are the people booking your property. This helps you in planning your promotions well in advance – setting special rates, offers and promotions for a specific time frame.


Additional Reports

Additional reports 1 1

To read about the additional reports click here


If you have any questions feel free to contact support@staah.com

Find all the latest Tips and Benefits of STAAH features on our Thoughtful Thursday product blogs.

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Thoughtful Thursday: Get In-depth Insights From Your STAAH Max Channel Manager was last modified: June 9th, 2022 by Nashi Dasgupta

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