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STAAH Blog

  • Home
  • MANAGEMENT
    • OTA commissions – can you cut back?

      Top 5 Questions Your Hotel Reservations Team…

      9 hotel pricing strategies you should know…

      An In-depth Guide to Hotel Revenue Management

      Upselling – The New Challenge for Hoteliers…

  • Marketing
    • Hotel marketing | 11 Tips to Kickstart…

      Hotel marketing | Local SEO cheat sheet…

      Digital Marketing: 10 Things Hoteliers Should Be…

      6 Hotel Marketing Trends to try for…

      Top Hospitality & Travel Marketing Trends You…

  • Tips & Trends
    • Mobile-friendly hotel website: what it means and…

      11 Travel terms & Hospitality industry trends…

      5 Tips On How to Target Corporate…

      The 2022 guide to attracting Gen Z…

      7 Awesome Tips To Improve Your Hotel’s…

  • News
    • Thoughtful Thursday: Easily Manage your Booking.com Content…

      STAAH Product Updates June

      The Big Travel Rebound Kuala Lumpur &…

      STAAH Integrates with Situ – a leading…

      Are you making the most of your…

  • Vacation Rentals
    • 7 Tips & Tricks To Make Your…

      Facebook Marketing Tips For Your Vacation Rental…

      Why Guest Screening is important for Vacation…

      Digital marketing for hotels & vacation rentals…

      Don’t let energy bills soak up your…

  • Success Stories
    • Lift in direct bookings & customer satisfaction…

      Hotel Polo Towers Group Maximize Growth &…

      Crescent Spa & Resorts Saw Average Annual…

      KLoe Hotel, Malaysia Boosts Direct Bookings By…

      GCC Hotel & Club, India gains an…

  • Resources
    • All BLAAH BLAAH @STAAH e-Books Podcast Testimonials Webinars

      BLAAH BLAAH @STAAH with Avijit Arya and…

      STAAH PRODUCT MASTERCLASS – SERIES 2 REVENUE…

      Smart Distribution & Building a Resilient Business…

      STAAH Product Masterclass – Series 1 How…

      BLAAH BLAAH @STAAH with Avijit Arya and…

      BLAAH BLAAH @STAAH with Mauro Risch

      BLAAH BLAAH @STAAH with Tunku Iskandar

      BLAAH BLAAH @STAAH with Jimmy Mistry and…

      STAAH E-Guide: A-go-to-Communication Guide for Vacation Rentals

      STAAH e-Book How To Set Up Your…

      Opening Checklist post COVID-19: Things To Keep…

      EBOOK: BEGINNERS GUIDE TO REVENUE MANAGEMENT

      BLAAH BLAAH @STAAH with Suwamana Wahyu Putra…

      BLAAH BLAAH @STAAH With Matthias Dybing And…

      BLAAH BLAAH @STAAH with Vikramjit Singh and…

      BLAAH BLAAH @STAAH with Suhail Kannampilly and…

      D Elegance Hotel Johor Malaysia STAAH Testimonial

      Plume Villas New Zealand STAAH Testimonial

      Tunamaya Beach & Spa Desaru Malaysia STAAH…

      de Laxston Hotel Indonesia STAAH Testimonial

      STAAH PRODUCT MASTERCLASS – SERIES 2 REVENUE…

      Smart Distribution & Building a Resilient Business…

      STAAH Product Masterclass – Series 1 How…

      STAAH Webinar Utilize Integrated Technology Ecosystem to…

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Hotel marketing | Local SEO cheat sheet for Owner/Operators

13 April 2022

If you want to improve your visibility on Google to reach a geo-targeted audience, local SEO is your best friend.


Page 1 of Google’s search results shows features such as maps, localised organic search and knowledge panel (local pack) more prominently. Improving your local SEO will help you appear here for relevant keywords. For instance, when someone searches for “hotels in Auckland”, your Auckland property must have a verified Auckland address to appear in these Search Engine Results Page (SERP) features.

How does local SEO differ from general SEO?

The two streams of SEO are not very different. In fact, any good SEO strategy incorporates local SEO. If your goal is to reach audiences overseas, then international SEO should also be considered. The core tenets of all forms of SEO are same – on-page (good and optimised content), off-page (good quality backlinks to your website) and technical (website code and experience follows Google’s guidelines for search bots).

In this blog we look at a few key things you must have in place to be successful at local SEO.

1) Claim your Google My Business listing (a.k.a. Google Business Profile).

The starting point to effective local SEO is setting up your Google My Business listing as per Google’s recommendation. If you are a multi-location property group, set up different Google My Business listings for each property.

Listings must be optimised to include details about your property, photos, videos and amenities. Update your COVID-19 guidelines. Add your rates to show under Google Hotel Search. Bonus, if you’ve a STAAH booking engine, Google can be added as a channel so your rates and availability are automatically updated. Adding events and regular blogs is also highly recommended.

2) Request for Google Reviews.

Not only do Google reviews build trust and credibility, but they are also a known ranking factor. Request your guests to leave reviews on Google to improve your star-ratings. These reviews also show in search results.

 Don’t limit reviews to Google. Turn to all other available channels for guest reviews as social reviews is a strong indicator for ranking. Get an online reputation management tool to help you manage and grow reviews to your advantage.

3) Optimise your website.

Adhere to all general SEO best practice guidelines for your website. This includes rich and unique content at its foundation. Technically, ensure mobile-friendliness of your website, the right tag and URL structures, a good user experience to inform your core web vitals positively (site speed and loading experience) and internal linking. Adding structured data is also recommended, especially your location data and amenities. 


Are you new to SEO? Download our FREE E-Book on Hotel SEO for beginners here


Specifically for local SEO, it is important to have an About and Contact page with your name, address and phone number (NAP). This is also called citation. In fact, add the NAP to your website footer. If you have multiple properties, list all property names, addresses and phone numbers on the contact page and preferably footer as well. Link the location pages from a high navigation menu item – homepage is the best.

Fix all technical issues with your website. There are a number of tools available to help you run an audit of your site’s technical issues and how to improve.

4) Local link building.

The general link building principles apply to local SEO too with some additional effort to get linked from local blogs, neighbouring businesses, relevant directories and travel sites.

 5) Post regularly on popular social media sites.

Remember your Google My Business also accepts blogs and event posts. Make the most of this opportunity.


Final thoughts

If local SEO is on your to-do list, but you’ve been putting it on the backburner for too long, the above tips are an easy way to get started. Remember, for local SEO you are not competing against the whole world. Become a consistent and reliable source of local information. Marry it up with simple SEO best practice and see the difference.

Hotel marketing | Local SEO cheat sheet for Owner/Operators was last modified: June 9th, 2022 by Nashi Dasgupta

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