While the hospitality industry is getting more automated, digital content demands time and effort to go around for creative content to attract guests. With online digital marketing tools available it can help you make your content marketing easy and effortless.
Creating digital content that’s attractive to the right target audience is a lengthy and time-consuming process, which marketers have discovered to be among their areas of greatest stress. We have put together some easy tools which anyone can use and create content easily.
To get you started for your hotel marketing there would be some basic marketing tools needed. We have picked a few tools that would cover your Hotel branding, design and banner creation, image resizing and newsletter automation, etc.
Design & Branding Tools:
Canva- Canva is a great tool to design and create banners for your website, email and social media. It has a huge free library of templates & stock images. A one-stop solution and easy-to-use platform.
Colorcinch – This is another easy tool to edit and create banners.
Unsplash or Pixabay – If you need royalty-free stock images for your website or campaigns these websites are good to find new images.
Image Resizer – While setting up your Booking engine you might need to resize your hotel images or create banners with a specific size. Simple image resizer or Adobe image resizer is a free tool and can convert images into png/jepg.
Color Picker Online – When making banners or logos for your branding you might be lost about the colour number. Color Picker tool helps you with the right colour number.
Video Editing Tools
Magisto, WeVideo, Lightworks, VideoPad – All these tools are first-level video editing tools. You can simply upload, edit, trim and add background music to create a video for your social media. Features differ from Free to paid versions,
Screen-Capture Tools:
CloudApp, SnapDraw Free, Free Cam & Screencast-O-Matic – All of these are tools to take screenshots on your desktops and some also have features to record a screen. (Great for recording a training).
Email Newsletters:
Mailchimp, Zoho Campaigns & HubSpot – If you want to automate and send out newsletters to your guests, these are some great tools to help you get going.
Content Writing Tools:
Google Docs, Grammarly, BuzzSumo,& WordCounter – These are some good platforms to help your write blogs and content for campaigns. They give you suggestions, word counts and grammar checks.
If there is any tool you think we have missed or you would like to suggest, feel free to mail us at marketing@staah.com
