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STAAH Blog

  • Home
  • MANAGEMENT
    • Why Every Hotel Needs a Channel Manager…

      Program Konsorsium Hotel: Bagaimana, Mengapa & Berapa…

      โปรแกรม Hotel Consortia: อย่างไร ทําไม และค่าใช้จ่ายเท่าไหร่?

      ตัวจัดการช่องทาง Channel Manager คืออะไร และทำไมผู้ให้บริการที่พักจึงจำเป็นต้องมี?

      The Top Traits of Exceptional Hospitality Professionals

  • Marketing
    • Smart Hotel Distribution: What Every Hotelier Needs…

      The Ultimate Guide to Turning Negative Reviews…

      6 Social Media Trends Hoteliers Must Leverage…

      ไอเดียโพสต์โซเชียลมีเดียที่กําลังมาแรงสําหรับโรงแรมในปี 2025

      Xu Hướng Nội Dung Mạng Xã Hội…

  • Tips & Trends
    • Smart Hotel Distribution: What Every Hotelier Needs…

      Maximizing Hotel Revenue: Advanced Channel Manager Strategies…

      The OTA Balancing Act: How a Channel…

      Tapping into Wellness Tourism: A Hotelier’s Guide

      Overcoming common challenges in channel management for…

  • News
    • Cloudbeds and STAAH partner to enhance channel…

      STAAH Achieves Prestigious Seamless Product Badge from…

      STAAH Product Updates You Can’t Miss –…

      Thoughtful Thursday – Reporting for Properties: Converting…

      Thoughtful Thursday – Matrix – Revenue Control…

  • Success Stories
    • The Komu Boosts Direct Revenue by 25%…

      Online Revenue Jumps 50% for Mangkuluhur Residences…

      23% more online bookings for Vivatel Kuala…

      STAAH boosts Indonesian resort’s direct bookings by…

      Nova Express Pattaya expands online visibility with…

  • Resources
    • All BLAAH BLAAH @STAAH Connectivity News e-Books Events Podcast Quiz Testimonials Webinars

      Connect with Expedia – Expand Your Reach…

      Alexa+ could earn “top-of-the-funnel” spot in travel…

      STAAH & Hotelbeds: A Powerful Partnership Driving…

      STAAH’s new eBook to guide hoteliers through…

      BLAAH BLAAH @STAAH with Captain Mihir Deepak…

      BLAAH BLAAH @STAAH with Dia Mirza

      BLAAH BLAAH @STAAH with Avijit Arya and…

      BLAAH BLAAH @STAAH with Mauro Risch

      Connect with Expedia – Expand Your Reach…

      Alexa+ could earn “top-of-the-funnel” spot in travel…

      STAAH & Hotelbeds: A Powerful Partnership Driving…

      EMPOWERING CHANNEL PARTNERS: THE POWER OF CONTENT…

      STAAH’s new eBook to guide hoteliers through…

      STAAH ReviewMinder Playbook

      STAAH GDS Playbook

      The Expert Guide to Drive More Direct…

      BLAAH BLAAH @STAAH with Suwamana Wahyu Putra…

      BLAAH BLAAH @STAAH With Matthias Dybing And…

      BLAAH BLAAH @STAAH with Vikramjit Singh and…

      BLAAH BLAAH @STAAH with Suhail Kannampilly and…

      STAAH Weekly Hospitality Quiz: 17 January

      STAAH Weekly Hospitality Quiz: 10 January

      STAAH Weekly Hospitality Quiz: 20 December

      STAAH Weekly Hospitality Quiz: 13 December

      The Domain Hotel and Spa, Bahrain

      Pramana Experience (Indonesia)

      Merusaka Nusa Dua, Bali (Indonesia)

      Acappella Suite Hotel (Malaysia):

      From Search to Stay: Maximize your Visibility…

      STAAH Webinar: From Search to Stay: Maximize…

      STAAH Webinar: Manage Revenue Mastery: How to…

      STAAH Webinar: Manage Revenue Mastery: How to…

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How to market big with your small team?

10 February 2021
How to market big with your small team

Covid-19 has left most hotels with significantly smaller teams as they tide through the crisis, including marketing teams. This doesn’t mean a reduction in marketing needs.


What does this reduced workforce mean for your marketing strategy? How do you respond without compromising your brand presence, being competitive and not taking on the workload of every team member you had to make redundant on yourself?

Here are a few smart hotel marketing strategies you can set up your shrunken team and yourself to achieve big results and increase bookings

1.    Make it your story…

every brand has a story, lived through people. Now is the time to tell these stories and keep people connected. You don’t need an expanded team for this; just your thoughts on online channels.

2.    Focus on analytics…

How to market big with your small team 2

from your website to the distribution partner and reservation management system (hotel management software), there are a number of insights available to inform your marketing decisions. As you get into a zone where you need to minimise your effort and spend, yet maximise impact, data is your best guide. Spend time to understand this channel. If needed, spend money to hire someone who can provide you with an analysis on all channels and where you have the highest returns on investment.

3.    Build and implement a strong SEO strategy…

How to market big with your small team

Search engine marketing is a key digital strategy where you influence users with high intent to visit your website by ranking higher on the search results pages of search engines such as Google. A combination of on-page activities (primarily great content) and off-page efforts such as link building yield higher ranking. SEO is time-consuming; something you need to vary of as a small team. But it can also yield good results. Invest in the right tools to inform your SEO strategy and speed up the implementation process for you.

4.    Nurture your loyal customers…

How to market big with your small team staah 2

The general theory is that people are seeking out the familiar as they nervously steer through this pandemic. Use this sentiment to your advantage by stepping up email marketing to attract your loyal customers with tailored incentives. You have the advantage of understanding their preferences and leveraging these in your conversion journey is important. Gift cards are a great way to inject cash into your business. It is also a great way to upsell or cross-sell to these loyal customers, inciting them to visit again or refer more people to your property.

5.    Grow and leverage your online reviews…

How to market big with your small team

Keep a close eye on your online reviews as these are a key influencer for bookings. As a hotelier, it is also to help you track what your guests are saying about you so that you can improve or keep up your services and offerings. Moreover, reviews help you extract vital information about your customers and reviewers, like age, job, gender, lifestyle, and hobbies. This can help you gain crucial insights about your current and potential guests.

6.    Keep your visibility up…

as online channels are a key channel to acquire bookings (albeit with commission), it is important to keep your listings updated here and ensuring your visibility. Online Travel Agents (OTAs) and metasearch need to be kept alive. If you’re concerned about commissions, review your online website and its online bookings capability. Being commission-free, direct bookings from your website have one of the highest return on ad spend.

7.    Leverage tools and technology to fuel growth…

Pairing yourself and your team with the right tools is kind of like adding more people to your team (without actually having to hire and train new people every time you need something). The right tools streamline, complement and even automate certain steps of your marketing strategy. When tech can take over smaller tasks, your team members and you have more capacity to do the work they love and accomplish more for your company.

Conclusion

None of us knows when we will be able to return to business as usual. In the meantime, marketers with small teams should focus on developing agility into their booking process, digitising processes as much as possible, and using any downtime to boost their capabilities.

How to market big with your small team? was last modified: June 21st, 2022 by staah

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