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STAAH Blog

  • Home
  • MANAGEMENT
    • Why Every Hotel Needs a Channel Manager…

      Program Konsorsium Hotel: Bagaimana, Mengapa & Berapa…

      โปรแกรม Hotel Consortia: อย่างไร ทําไม และค่าใช้จ่ายเท่าไหร่?

      ตัวจัดการช่องทาง Channel Manager คืออะไร และทำไมผู้ให้บริการที่พักจึงจำเป็นต้องมี?

      The Top Traits of Exceptional Hospitality Professionals

  • Marketing
    • Smart Hotel Distribution: What Every Hotelier Needs…

      The Ultimate Guide to Turning Negative Reviews…

      6 Social Media Trends Hoteliers Must Leverage…

      ไอเดียโพสต์โซเชียลมีเดียที่กําลังมาแรงสําหรับโรงแรมในปี 2025

      Xu Hướng Nội Dung Mạng Xã Hội…

  • Tips & Trends
    • Smart Hotel Distribution: What Every Hotelier Needs…

      Maximizing Hotel Revenue: Advanced Channel Manager Strategies…

      The OTA Balancing Act: How a Channel…

      Tapping into Wellness Tourism: A Hotelier’s Guide

      Overcoming common challenges in channel management for…

  • News
    • Cloudbeds and STAAH partner to enhance channel…

      STAAH Achieves Prestigious Seamless Product Badge from…

      STAAH Product Updates You Can’t Miss –…

      Thoughtful Thursday – Reporting for Properties: Converting…

      Thoughtful Thursday – Matrix – Revenue Control…

  • Success Stories
    • The Komu Boosts Direct Revenue by 25%…

      Online Revenue Jumps 50% for Mangkuluhur Residences…

      23% more online bookings for Vivatel Kuala…

      STAAH boosts Indonesian resort’s direct bookings by…

      Nova Express Pattaya expands online visibility with…

  • Resources
    • All BLAAH BLAAH @STAAH Connectivity News e-Books Events Podcast Quiz Testimonials Webinars

      Connect with Expedia – Expand Your Reach…

      Alexa+ could earn “top-of-the-funnel” spot in travel…

      STAAH & Hotelbeds: A Powerful Partnership Driving…

      STAAH’s new eBook to guide hoteliers through…

      BLAAH BLAAH @STAAH with Captain Mihir Deepak…

      BLAAH BLAAH @STAAH with Dia Mirza

      BLAAH BLAAH @STAAH with Avijit Arya and…

      BLAAH BLAAH @STAAH with Mauro Risch

      Connect with Expedia – Expand Your Reach…

      Alexa+ could earn “top-of-the-funnel” spot in travel…

      STAAH & Hotelbeds: A Powerful Partnership Driving…

      EMPOWERING CHANNEL PARTNERS: THE POWER OF CONTENT…

      STAAH’s new eBook to guide hoteliers through…

      STAAH ReviewMinder Playbook

      STAAH GDS Playbook

      The Expert Guide to Drive More Direct…

      BLAAH BLAAH @STAAH with Suwamana Wahyu Putra…

      BLAAH BLAAH @STAAH With Matthias Dybing And…

      BLAAH BLAAH @STAAH with Vikramjit Singh and…

      BLAAH BLAAH @STAAH with Suhail Kannampilly and…

      STAAH Weekly Hospitality Quiz: 17 January

      STAAH Weekly Hospitality Quiz: 10 January

      STAAH Weekly Hospitality Quiz: 20 December

      STAAH Weekly Hospitality Quiz: 13 December

      The Domain Hotel and Spa, Bahrain

      Pramana Experience (Indonesia)

      Merusaka Nusa Dua, Bali (Indonesia)

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7 Important Tools to Make Hotel Marketing Easy

5 July 2019
marketing Tools 1

Marketing is no rocket science. While the general notion is that marketing can be expensive, time-consuming and hard to learn and implement, new-age tools (a lot of them even free) can help you market your property with much ease and confidence.


No hotel, big or small, can afford to give marketing a pass! With internet penetration at an all-time high and tech-savvy modern travellers as the target audience, you need to get smarter and quicker in rolling out your promotions.

Here’s a handy list of 7 important, and easy, tools you need to create content, distribute them to your audience, engage with them and monitor your presence across channels and competition.

Tools for Hotel Marketing - STAAH Blog

Download this Infographic

WordPress:

Wordpress Platform - STAAH

This open-source software is the most popular platform for blogs and websites – one in four websites are built on WordPress! A self-hosted solution, you will need to sign up with WordPress hosting providers like BlueHost, Hostgator and DreamHost. It has a massive number of designs available, some free and others available at a price. It has thousands of plugins to help you customise and optimise your blog. WordPress is very easy to use, and if you get stuck, finding another WordPress user to help is quite easy. They provide great online guides as well. Once you get on it, it’s a breeze.

Canva:

Canva Logo - STAAH Blog

Perfect for budding or professional designers, Canva is an easy-to-use design platform that allows you to create a variety of graphics for your property. Canva has a wide range of templates that will make your blog posts, social posts, collaterals, creatives … practically any design stand out. You can create logos, collage, banners, et al, for your hotel property as they have countless layouts, millions of images, filters, fonts, templates, icons, shapes and more.

Promo:

Promo - STAAH Blog

Video is at the top when it comes to content marketing. Creating videos to tell your story is made easy with this tool. With unlimited access to millions of HD professionally shot video clips and a smart tagging system, you can create a beautiful video within minutes – start to finish on Promo. The key to creating these stunners though is being able to leave aside monotonous facts about your property and discovering and showcasing the hidden gems. You just need to begin with an intriguing and entertaining idea to create fun and informative videos, like the housekeeper who dances, or the front desk manager who is an exceptional local guide!

MailChimp:

MailChimp - STAAH Blog

A winner by miles when it comes to email marketing, MailChimp helps you manage your database, work with tested templates and measure success from this one easy to understand tool. It offers easy drag and drops different style elements (like image cards, text blocks, and social following icons) to create the layout of your choice. So, you can customize each and every element and send customized emails out to your guests.

WhatsApp Business:

WhatsApp Business - STAAH Blog

A great new emerging platform for engagement, WhatsApp business can help your reach better and respond to guests’ needs quicker. Share your marketing campaigns, video invites or notices, all at once with your guests. WhatsApp is different from other platforms as it does not support ads. While the business account is available for Android users and is tied to one mobile number, which limits this platform’s scope, it helps make it a very personal form of communication. Customers interact with friends on this platform, so trust and creativity are important here.

MobileMonkey:

Mobile Monkey - STAAH Blog

By 2022, the chat will be responsible for savings of up to $8 billion (USD). Savings aside, the chat is well on its way to becoming the way we converse online. Plus, it’s online 24/7! MobileMonkey is the world’s fastest-growing, official Facebook Messenger solutions provider partner, offering a suite of features including chat blasting, a wizard for easily creating click-to-messenger ads, and a comment guard. Connect and engage easily with guests through this chat platform used by over 1.3 billion people around the world. MobileMonkey makes it easy to execute marketing campaigns without writing a line of code.

Hootsuite:

Hootsuite - STAAH Blog

This is a great tool to schedule posts across multiple platforms and listen to what your competitors or followers are saying. When you sign up, you are essentially given a dashboard with tabs organizing all the social profiles you connect to HootSuite. This one easy-to-use dashboard makes it easy to monitor and respond to comments across pages and profiles. There is a dedicated analytics feature to help analyze marketing campaigns across all social profiles without needing to sign in to each social network individually. An added advantage is that this works well with both Google Analytics and Facebook Insights.


Marketing in this digital world is a mixed bag of modern tactics and new-age tools. Using an integrated marketing approach will be crucial to grow your reach and engage with your guests to build the loyalty you seek. The above tools are some of the many available in the market, which will help you to get started. Feel free to write to us at marketing@staah.com about your set of preferred tools.

 

7 Important Tools to Make Hotel Marketing Easy was last modified: October 26th, 2022 by staah

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