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      ตัวจัดการช่องทาง Channel Manager คืออะไร และทำไมผู้ให้บริการที่พักจึงจำเป็นต้องมี?

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      ไอเดียโพสต์โซเชียลมีเดียที่กําลังมาแรงสําหรับโรงแรมในปี 2025

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      Bookings rise beyond expectations for boutique UK…

      The Komu Boosts Direct Revenue by 25%…

      Online Revenue Jumps 50% for Mangkuluhur Residences…

      23% more online bookings for Vivatel Kuala…

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      BLAAH BLAAH @STAAH with Dia Mirza

      BLAAH BLAAH @STAAH with Avijit Arya and…

      BLAAH BLAAH @STAAH with Mauro Risch

      Connect with Expedia – Expand Your Reach…

      Alexa+ could earn “top-of-the-funnel” spot in travel…

      STAAH & Hotelbeds: A Powerful Partnership Driving…

      EMPOWERING CHANNEL PARTNERS: THE POWER OF CONTENT…

      STAAH’s new eBook to guide hoteliers through…

      STAAH ReviewMinder Playbook

      STAAH GDS Playbook

      The Expert Guide to Drive More Direct…

      BLAAH BLAAH @STAAH with Suwamana Wahyu Putra…

      BLAAH BLAAH @STAAH With Matthias Dybing And…

      BLAAH BLAAH @STAAH with Vikramjit Singh and…

      BLAAH BLAAH @STAAH with Suhail Kannampilly and…

      STAAH Weekly Hospitality Quiz: 17 January

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      STAAH Weekly Hospitality Quiz: 13 December

      The Domain Hotel and Spa, Bahrain

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      Merusaka Nusa Dua, Bali (Indonesia)

      Acappella Suite Hotel (Malaysia):

      From Search to Stay: Maximize your Visibility…

      STAAH Webinar: From Search to Stay: Maximize…

      STAAH Webinar: Manage Revenue Mastery: How to…

      STAAH Webinar: Manage Revenue Mastery: How to…

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The Role of a Hotel Revenue Manager: Responsibilities,...
Kenyan hospitality group’s smart switch to STAAH
What Is a Hotel Booking Engine and Why...
Bookings rise beyond expectations for boutique UK property
Seamless Integrations: Enhancing Hotel Operations with Advanced Channel...

STAAH Blog

  • Home
  • MANAGEMENT
    • The Role of a Hotel Revenue Manager:…

      Why Every Hotel Needs a Channel Manager…

      Program Konsorsium Hotel: Bagaimana, Mengapa & Berapa…

      โปรแกรม Hotel Consortia: อย่างไร ทําไม และค่าใช้จ่ายเท่าไหร่?

      ตัวจัดการช่องทาง Channel Manager คืออะไร และทำไมผู้ให้บริการที่พักจึงจำเป็นต้องมี?

  • Marketing
    • Smart Hotel Distribution: What Every Hotelier Needs…

      The Ultimate Guide to Turning Negative Reviews…

      6 Social Media Trends Hoteliers Must Leverage…

      ไอเดียโพสต์โซเชียลมีเดียที่กําลังมาแรงสําหรับโรงแรมในปี 2025

      Xu Hướng Nội Dung Mạng Xã Hội…

  • Tips & Trends
    • What Is a Hotel Booking Engine and…

      Seamless Integrations: Enhancing Hotel Operations with Advanced…

      Smart Hotel Distribution: What Every Hotelier Needs…

      Maximizing Hotel Revenue: Advanced Channel Manager Strategies…

      The OTA Balancing Act: How a Channel…

  • News
    • Cloudbeds and STAAH partner to enhance channel…

      STAAH Achieves Prestigious Seamless Product Badge from…

      STAAH Product Updates You Can’t Miss –…

      Thoughtful Thursday – Reporting for Properties: Converting…

      Thoughtful Thursday – Matrix – Revenue Control…

  • Success Stories
    • Kenyan hospitality group’s smart switch to STAAH

      Bookings rise beyond expectations for boutique UK…

      The Komu Boosts Direct Revenue by 25%…

      Online Revenue Jumps 50% for Mangkuluhur Residences…

      23% more online bookings for Vivatel Kuala…

  • Resources
    • All BLAAH BLAAH @STAAH Connectivity News e-Books Events Podcast Quiz Testimonials Webinars

      Connect with Expedia – Expand Your Reach…

      Alexa+ could earn “top-of-the-funnel” spot in travel…

      STAAH & Hotelbeds: A Powerful Partnership Driving…

      STAAH’s new eBook to guide hoteliers through…

      BLAAH BLAAH @STAAH with Captain Mihir Deepak…

      BLAAH BLAAH @STAAH with Dia Mirza

      BLAAH BLAAH @STAAH with Avijit Arya and…

      BLAAH BLAAH @STAAH with Mauro Risch

      Connect with Expedia – Expand Your Reach…

      Alexa+ could earn “top-of-the-funnel” spot in travel…

      STAAH & Hotelbeds: A Powerful Partnership Driving…

      EMPOWERING CHANNEL PARTNERS: THE POWER OF CONTENT…

      STAAH’s new eBook to guide hoteliers through…

      STAAH ReviewMinder Playbook

      STAAH GDS Playbook

      The Expert Guide to Drive More Direct…

      BLAAH BLAAH @STAAH with Suwamana Wahyu Putra…

      BLAAH BLAAH @STAAH With Matthias Dybing And…

      BLAAH BLAAH @STAAH with Vikramjit Singh and…

      BLAAH BLAAH @STAAH with Suhail Kannampilly and…

      STAAH Weekly Hospitality Quiz: 17 January

      STAAH Weekly Hospitality Quiz: 10 January

      STAAH Weekly Hospitality Quiz: 20 December

      STAAH Weekly Hospitality Quiz: 13 December

      The Domain Hotel and Spa, Bahrain

      Pramana Experience (Indonesia)

      Merusaka Nusa Dua, Bali (Indonesia)

      Acappella Suite Hotel (Malaysia):

      From Search to Stay: Maximize your Visibility…

      STAAH Webinar: From Search to Stay: Maximize…

      STAAH Webinar: Manage Revenue Mastery: How to…

      STAAH Webinar: Manage Revenue Mastery: How to…

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15 Things a Hotel’s Website Must Have

15 March 2017
15 Things a Hotel's Website Must Have

Your hotel’s website is its face on the internet. If it doesn’t do a good enough job, it is more than likely that your prospects will choose your competition over you. Here are top 15 easy to implement tips to keep in mind when designing your hotel’s website.

1. Domain Name

Have an easy to remember domain name, one that includes your hotel’s name. This makes it a lot easier for your prospects and search robots to find your website.

2. Place Contact Details at the Top

Most searches are happening on a smartphone (more than 50% according to Google). And it is very likely that someone searching for you has a query or booking. So keep your contact details at the top for people to find this information. Making it in a call-to-click format also makes it easier for the user.

3. Keep the Brand Prominent

Don’t bury your logo and name – your identity – in scrolls of text or at the bottom of the page. Keep this information at the top of the page – it’s a great visual connect for someone who is coming to your site from a web page full of listings (eg. OTA). Do away with a tagline unless it really address to your unique proposition.

4. Go Mobile

Mobile-friendly sites are not just a “good to have” anymore. They are a must. You’ll be penalised by your users and search engines for not having one.

5. Simplicity of Navigation

Booking in the travel and hospitality industries can be a painful experience. Making a site’s navigation feel as effortless as possible is one way to make people follow through with the booking on your own site. It’s better for your SEO too. Keep in mind mobile menu drop downs that cannot be too long so it is best for your main navigation menu to have key information for conversion – contact forms, offers, USP, booking page. Don’t make it hard to find the booking buttons.

6. Invest in Good Quality Images and Videos

Good quality images (both resolution and styling) and short videos are a fantastic way for your prospects to experience your hotel. Try to have seasonal shots of your property and updates photos of the services and dining experiences you offer. You can harvest social or user generated content as long as quality is not compromised and rights obtained. Place these images in hero sliders at the top of the page to make an impact. When embedding videos on your website from YouTube, remember to remove the Suggested Videos option – you don’t want your hard earned user moving away from your site.

At the same time, make sure those images should be light-weight, otherwise it will slow down your website loading speed and the visitors will exit immediately.

7. Above the Fold Information

Real estate on a web page, especially on mobile, is scarce. A good website design will feature the most relevant information above the fold. This includes your contact details, images or videos, offers and booking button. That said, don’t cram up the top.

8. Simple Homepage

Don’t clutter your homepage – or any page for that matter. Provide only relevant information and in easily digestible bits. Remember you’re dealing with a fickle web audience and have only a few seconds to sell them your story and convert.

9. Relevant Content

Write content first for the user and then for the search engines. Use keywords wisely as well as internal links. Customer reviews should be a big part of your content, so should deals and special events. Have diverse call-to-actions; not everyone is coming to your website for a booking. Formatting your content so it is easy to read on any screen is also a must – use an easily readable font, sub headings and bullet points. Downloadable PDFs are a big no-no; they take time to download, use up precious data and are hard to read.

10. Invest in a Good Booking Engine

Don’t make your customer jump through hoops when booking online. Ensure that you have an easy to use and secure booking engine. Make sure it complies with the requirements of the Payment Card Industry Security Standards Council (PCI DSS).

11. Analytics

Be it the booking engine or site statistics, it is important to understand the insights. They are very helpful while marketing your hotel to grow your online revenue.

12. Avoid Flash Animations, Music, Fancy Cursors or Moving Text

They are annoying and slow down load time.

13. Have an Easy and Flexible Content Management System

Digital is a fast moving platform. The only constant is change and you should be able to adapt your website to these changes quickly and efficiently.

14. Show off Your Location

Is your property in the heart of the city? Or does it lie in a serene rural set-up? Let the travellers see what they’ll enjoy in and around your property when they stay with you through well-placed images and related content.

15. Choose Your Website Designer/Platform Wisely

It can be hard enough managing your property on some days without the added burden of fixing a broken website, let alone the loss of revenue. Choose your website partner wisely. You want someone who is respected, knows the industry and is available 24×7 to help fix any issues.

15 Things a Hotel’s Website Must Have was last modified: October 27th, 2022 by staah

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