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STAAH Blog

  • Home
  • MANAGEMENT
    • Why Every Hotel Needs a Channel Manager…

      Program Konsorsium Hotel: Bagaimana, Mengapa & Berapa…

      โปรแกรม Hotel Consortia: อย่างไร ทําไม และค่าใช้จ่ายเท่าไหร่?

      ตัวจัดการช่องทาง Channel Manager คืออะไร และทำไมผู้ให้บริการที่พักจึงจำเป็นต้องมี?

      The Top Traits of Exceptional Hospitality Professionals

  • Marketing
    • Smart Hotel Distribution: What Every Hotelier Needs…

      The Ultimate Guide to Turning Negative Reviews…

      6 Social Media Trends Hoteliers Must Leverage…

      ไอเดียโพสต์โซเชียลมีเดียที่กําลังมาแรงสําหรับโรงแรมในปี 2025

      Xu Hướng Nội Dung Mạng Xã Hội…

  • Tips & Trends
    • Smart Hotel Distribution: What Every Hotelier Needs…

      Maximizing Hotel Revenue: Advanced Channel Manager Strategies…

      The OTA Balancing Act: How a Channel…

      Tapping into Wellness Tourism: A Hotelier’s Guide

      Overcoming common challenges in channel management for…

  • News
    • Cloudbeds and STAAH partner to enhance channel…

      STAAH Achieves Prestigious Seamless Product Badge from…

      STAAH Product Updates You Can’t Miss –…

      Thoughtful Thursday – Reporting for Properties: Converting…

      Thoughtful Thursday – Matrix – Revenue Control…

  • Success Stories
    • The Komu Boosts Direct Revenue by 25%…

      Online Revenue Jumps 50% for Mangkuluhur Residences…

      23% more online bookings for Vivatel Kuala…

      STAAH boosts Indonesian resort’s direct bookings by…

      Nova Express Pattaya expands online visibility with…

  • Resources
    • All BLAAH BLAAH @STAAH Connectivity News e-Books Events Podcast Quiz Testimonials Webinars

      Connect with Expedia – Expand Your Reach…

      Alexa+ could earn “top-of-the-funnel” spot in travel…

      STAAH & Hotelbeds: A Powerful Partnership Driving…

      STAAH’s new eBook to guide hoteliers through…

      BLAAH BLAAH @STAAH with Captain Mihir Deepak…

      BLAAH BLAAH @STAAH with Dia Mirza

      BLAAH BLAAH @STAAH with Avijit Arya and…

      BLAAH BLAAH @STAAH with Mauro Risch

      Connect with Expedia – Expand Your Reach…

      Alexa+ could earn “top-of-the-funnel” spot in travel…

      STAAH & Hotelbeds: A Powerful Partnership Driving…

      EMPOWERING CHANNEL PARTNERS: THE POWER OF CONTENT…

      STAAH’s new eBook to guide hoteliers through…

      STAAH ReviewMinder Playbook

      STAAH GDS Playbook

      The Expert Guide to Drive More Direct…

      BLAAH BLAAH @STAAH with Suwamana Wahyu Putra…

      BLAAH BLAAH @STAAH With Matthias Dybing And…

      BLAAH BLAAH @STAAH with Vikramjit Singh and…

      BLAAH BLAAH @STAAH with Suhail Kannampilly and…

      STAAH Weekly Hospitality Quiz: 17 January

      STAAH Weekly Hospitality Quiz: 10 January

      STAAH Weekly Hospitality Quiz: 20 December

      STAAH Weekly Hospitality Quiz: 13 December

      The Domain Hotel and Spa, Bahrain

      Pramana Experience (Indonesia)

      Merusaka Nusa Dua, Bali (Indonesia)

      Acappella Suite Hotel (Malaysia):

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      STAAH Webinar: Manage Revenue Mastery: How to…

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8 Bad Marketing Habits Every Hotelier Must Quit in 2019

9 January 2019
8 Bad Marketing Habits

If you haven’t made a New Year resolution yet, start now by quitting one – or more – of these bad habits. Good news is, they’re not hard to ditch.


1. Constantly Talking About Yourself

If you think about the people you like most, they probably have one essential trait – they listen and don’t prattle on about themselves. Yet, when it comes to marketing your property, most hoteliers easily fall prey to harping on about themselves – ALL THE TIME!

What your users really want is for you to help and entertain them. Use that angle to grab their attention and become your loyal follower.

Talk About Yourself - STAAH


2. Talking like Robots

In an effort to fool Google, many marketers make the mistake of talking like a machine. Make this year one where you write honest headlines for your readers and not the search bots.


3. Trying to Be Everywhere

Trying to be everywhere and everything to everyone will get you nowhere. Instead, be focused on your marketing approach. Find your niche and target your communications to your core audience for maximum benefit. Even when it comes to channels (Google AdWords, Facebook, Twitter, Instagram, etc), find the ones that are most relevant to you and get maximum returns.

Trying to Be Everywhere - STAAH

Consider your property and resources available when making choices about the channels you will be present on. Once you’ve chosen them, master your channels of choice by aligning your content with the platform best practices.


4. Getting Too Bogged down by Data

One of the drawbacks of having multiple analytics sources is information overload. It is easy to get drowned in a pool of data, which often seems contradictory. In 2019, make sure you don’t fall into this trap. Figure out which statistics and KPIs matter most to you and focus on them.


5. Being Erratic with Your Content and Posts

As a fan or follower of your content, another annoying habit is inconsistency. Make sure you provide content regularly on your channels to keep users engaged and entertained. It is also recommended from an algorithm perspective from platforms such as Google and Facebook. When it comes to social media, aim to post 4-5 times weekly (daily preferred). Aim to educate and entertain rather than sell in your content.

Being Erratic with Your Content and Posts - STAAH


6. Mass Emailing Random People

Mass emails are equivalent to junk mail in modern marketing. In fact, it may have a detrimental effect on your brand. Stay clear of it, especially in the light of new laws in the European Union (GDPR). Instead, build your list using data in your property management system (PMS) and smart marketing on your website and other platforms.


7. Not Adding to Your Marketing Toolbox

What worked last year, may or may not work in 2019. To remain relevant, it is important to constantly innovate and add to your tools. Well-spaced repetition of your communications is good, but too much can become boring.

Not Adding to Your Marketing Toolbox - STAAH


8. Not Linking Your Content with SEO

How many of us are guilty of creating content and plugging in keywords and links later? Most of us. Let’s resolve to quit this habit. The internet is a dumping ground for content. To make the cut through, you have to be unique. For search engines to notice, you’ve to add another layer – adding the right keywords and giving search engine optimisation (SEO) its rightful place at the top in your hotel’s marketing strategy.

8 Bad Marketing Habits Every Hotelier Must Quit in 2019 was last modified: October 26th, 2022 by staah

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