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STAAH Blog

  • Home
  • MANAGEMENT
    • The Role of a Hotel Revenue Manager:…

      Why Every Hotel Needs a Channel Manager…

      Program Konsorsium Hotel: Bagaimana, Mengapa & Berapa…

      โปรแกรม Hotel Consortia: อย่างไร ทําไม และค่าใช้จ่ายเท่าไหร่?

      ตัวจัดการช่องทาง Channel Manager คืออะไร และทำไมผู้ให้บริการที่พักจึงจำเป็นต้องมี?

  • Marketing
    • Smart Hotel Distribution: What Every Hotelier Needs…

      The Ultimate Guide to Turning Negative Reviews…

      6 Social Media Trends Hoteliers Must Leverage…

      ไอเดียโพสต์โซเชียลมีเดียที่กําลังมาแรงสําหรับโรงแรมในปี 2025

      Xu Hướng Nội Dung Mạng Xã Hội…

  • Tips & Trends
    • What Is a Hotel Booking Engine and…

      Seamless Integrations: Enhancing Hotel Operations with Advanced…

      Smart Hotel Distribution: What Every Hotelier Needs…

      Maximizing Hotel Revenue: Advanced Channel Manager Strategies…

      The OTA Balancing Act: How a Channel…

  • News
    • Thoughtful Thursday – Drive More Bookings with…

      Cloudbeds and STAAH partner to enhance channel…

      STAAH Achieves Prestigious Seamless Product Badge from…

      STAAH Product Updates You Can’t Miss –…

      Thoughtful Thursday – Reporting for Properties: Converting…

  • Success Stories
    • Kenyan hospitality group’s smart switch to STAAH

      Bookings rise beyond expectations for boutique UK…

      The Komu Boosts Direct Revenue by 25%…

      Online Revenue Jumps 50% for Mangkuluhur Residences…

      23% more online bookings for Vivatel Kuala…

  • Resources
    • All BLAAH BLAAH @STAAH Connectivity News e-Books Events Podcast Quiz Testimonials Webinars

      Connect with Expedia – Expand Your Reach…

      Alexa+ could earn “top-of-the-funnel” spot in travel…

      STAAH & Hotelbeds: A Powerful Partnership Driving…

      STAAH’s new eBook to guide hoteliers through…

      BLAAH BLAAH @STAAH with Captain Mihir Deepak…

      BLAAH BLAAH @STAAH with Dia Mirza

      BLAAH BLAAH @STAAH with Avijit Arya and…

      BLAAH BLAAH @STAAH with Mauro Risch

      Connect with Expedia – Expand Your Reach…

      Alexa+ could earn “top-of-the-funnel” spot in travel…

      STAAH & Hotelbeds: A Powerful Partnership Driving…

      EMPOWERING CHANNEL PARTNERS: THE POWER OF CONTENT…

      STAAH’s new eBook to guide hoteliers through…

      STAAH ReviewMinder Playbook

      STAAH GDS Playbook

      The Expert Guide to Drive More Direct…

      BLAAH BLAAH @STAAH with Suwamana Wahyu Putra…

      BLAAH BLAAH @STAAH With Matthias Dybing And…

      BLAAH BLAAH @STAAH with Vikramjit Singh and…

      BLAAH BLAAH @STAAH with Suhail Kannampilly and…

      STAAH Weekly Hospitality Quiz: 17 January

      STAAH Weekly Hospitality Quiz: 10 January

      STAAH Weekly Hospitality Quiz: 20 December

      STAAH Weekly Hospitality Quiz: 13 December

      The Domain Hotel and Spa, Bahrain

      Pramana Experience (Indonesia)

      Merusaka Nusa Dua, Bali (Indonesia)

      Acappella Suite Hotel (Malaysia):

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      STAAH Webinar: From Search to Stay: Maximize…

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      STAAH Webinar: Manage Revenue Mastery: How to…

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Digital nomads – who they are and how they are shaping the travel industry?

26 July 2023
Digital Nomads How to Attract them to Your Property STAAH 2 1

There are an estimated 23 million digital nomads worldwide as of 2023. And this figure is growing.


Who are digital nomads? Learn how to attract customers and be the best digital nomad hotel. Digital Nomad Statistics show Nearly 50% of digital nomads come from the US, followed by UK at 7%, Russia at 5%. 

Here’s what you need to know about digital nomads and how you can attract them to your hotel or vacation rental.

Who are digital nomads?

digital nomad stays

Digital nomads generally combine remote work and travel for various reasons and lengths of time. Passionate about new adventures, they know how to make the most of new technologies and only need an internet connection to work from anywhere in the world.

Whilst this community has always existed, their popularity seems to have accelerated post-pandemic as work rules have become more relaxed worldwide and flexible or remote working is almost like a new normal.

What do digital nomads care about? Digital Nomads Hospitality

Digital Nomads How to Attract them to Your Property STAAH 4

Obviously they love travel, but here are a few things you need to know about these travellers.

  • They choose their destination based on a few specific factors, including safety, the price of accommodation, internet speed, or the co-working spaces on offer. The cost of living and accessible and reliable internet were the main factors that influenced their decision.
  • According to Statista, the majority of digital nomads live in hotels (51%), then with friends/family (41%), Airbnb (36%), car/van/RV (21%), and hostels (16%).
  • Digital nomads are typically in their mid-30s, although 40-59 years age group is also well represented according to Statista. Millennials make up 47% of the digital nomad population currently.
  • A higher population of digital nomads (61%) are male and 37% are females according to Statista.
  • The top places digital nomads travel to are America (53%), Western Europe (18%), and Asia (13%).
  • Most digital nomads (approximately 71%) visit 1-2 countries in a year, whilst 19% visit 3-4 countries.

How to attract digital nomads to your property?

Digital Nomads How to Attract them to Your Property STAAH 3

  • With changing schedules, flexibility is paramount to this group. Keep bookings and payment options flexible to attract digital nomads
  • Cater to amenities and technology that meets their need – high speed internet is critical
  • “Laptop friendly spaces” is highly searched by digital nomads. Create spaces and an environment that is social and easy for digital nomads to work in
  • Partner with local businesses and community to offer these guests a taste of the local culture and community
  • Ensure a relevant online presence through OTAs, website and social channels
  • Offer discounts and promos, particularly for extended-stays

direct booking staah 2


Wrapping it up

What started as a trend is now a movement that is making property owners and tourism bodies rethink their strategy. What’s your strategy for this segment? Is it for you? Do you have questions about how to manage extended stays and make them lucrative? Email the STAAH team at marketing@staah.com.

Digital nomads – who they are and how they are shaping the travel industry? was last modified: November 20th, 2023 by Nashi Dasgupta

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