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Thoughtful Thursday – Drive More Bookings with Less...
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Kenyan hospitality group’s smart switch to STAAH
What Is a Hotel Booking Engine and Why...
Bookings rise beyond expectations for boutique UK property

STAAH Blog

  • Home
  • MANAGEMENT
    • The Role of a Hotel Revenue Manager:…

      Why Every Hotel Needs a Channel Manager…

      Program Konsorsium Hotel: Bagaimana, Mengapa & Berapa…

      โปรแกรม Hotel Consortia: อย่างไร ทําไม และค่าใช้จ่ายเท่าไหร่?

      ตัวจัดการช่องทาง Channel Manager คืออะไร และทำไมผู้ให้บริการที่พักจึงจำเป็นต้องมี?

  • Marketing
    • Smart Hotel Distribution: What Every Hotelier Needs…

      The Ultimate Guide to Turning Negative Reviews…

      6 Social Media Trends Hoteliers Must Leverage…

      ไอเดียโพสต์โซเชียลมีเดียที่กําลังมาแรงสําหรับโรงแรมในปี 2025

      Xu Hướng Nội Dung Mạng Xã Hội…

  • Tips & Trends
    • What Is a Hotel Booking Engine and…

      Seamless Integrations: Enhancing Hotel Operations with Advanced…

      Smart Hotel Distribution: What Every Hotelier Needs…

      Maximizing Hotel Revenue: Advanced Channel Manager Strategies…

      The OTA Balancing Act: How a Channel…

  • News
    • Thoughtful Thursday – Drive More Bookings with…

      Cloudbeds and STAAH partner to enhance channel…

      STAAH Achieves Prestigious Seamless Product Badge from…

      STAAH Product Updates You Can’t Miss –…

      Thoughtful Thursday – Reporting for Properties: Converting…

  • Success Stories
    • Kenyan hospitality group’s smart switch to STAAH

      Bookings rise beyond expectations for boutique UK…

      The Komu Boosts Direct Revenue by 25%…

      Online Revenue Jumps 50% for Mangkuluhur Residences…

      23% more online bookings for Vivatel Kuala…

  • Resources
    • All BLAAH BLAAH @STAAH Connectivity News e-Books Events Podcast Quiz Testimonials Webinars

      Connect with Expedia – Expand Your Reach…

      Alexa+ could earn “top-of-the-funnel” spot in travel…

      STAAH & Hotelbeds: A Powerful Partnership Driving…

      STAAH’s new eBook to guide hoteliers through…

      BLAAH BLAAH @STAAH with Captain Mihir Deepak…

      BLAAH BLAAH @STAAH with Dia Mirza

      BLAAH BLAAH @STAAH with Avijit Arya and…

      BLAAH BLAAH @STAAH with Mauro Risch

      Connect with Expedia – Expand Your Reach…

      Alexa+ could earn “top-of-the-funnel” spot in travel…

      STAAH & Hotelbeds: A Powerful Partnership Driving…

      EMPOWERING CHANNEL PARTNERS: THE POWER OF CONTENT…

      STAAH’s new eBook to guide hoteliers through…

      STAAH ReviewMinder Playbook

      STAAH GDS Playbook

      The Expert Guide to Drive More Direct…

      BLAAH BLAAH @STAAH with Suwamana Wahyu Putra…

      BLAAH BLAAH @STAAH With Matthias Dybing And…

      BLAAH BLAAH @STAAH with Vikramjit Singh and…

      BLAAH BLAAH @STAAH with Suhail Kannampilly and…

      STAAH Weekly Hospitality Quiz: 17 January

      STAAH Weekly Hospitality Quiz: 10 January

      STAAH Weekly Hospitality Quiz: 20 December

      STAAH Weekly Hospitality Quiz: 13 December

      The Domain Hotel and Spa, Bahrain

      Pramana Experience (Indonesia)

      Merusaka Nusa Dua, Bali (Indonesia)

      Acappella Suite Hotel (Malaysia):

      From Search to Stay: Maximize your Visibility…

      STAAH Webinar: From Search to Stay: Maximize…

      STAAH Webinar: Manage Revenue Mastery: How to…

      STAAH Webinar: Manage Revenue Mastery: How to…

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8 Non-Negotiables for a Profitable Hotel Distribution Strategy

31 May 2023
Hotel Distribution STAAH 3

In today’s digital age, effective hotel distribution and pricing strategies are crucial for maximizing revenue and staying competitive. With the rise of online travel sales and the influence of e-commerce and review sites, accommodation providers must adapt to the evolving distribution landscape.


This article highlights the non-negotiable elements that form the foundation of a profitable hotel distribution strategy.

1) Hotel Channel Manager | Online Visibility:

One of the most important tools for hoteliers to succeed in a hyper-competitive-looking environment is to maximize their reach and visibility online while keeping costs low. A Hotel Channel Manager is an essential tool that not only helps manage multiple channels but also provides valuable data for informed distribution decisions.

Most cloud-based channel managers, including STAAH, are integrated with a hotel’s property management system (PMS), making the booking process even more seamless. The channel manager picks reservation and rates updates made in the PMS and immediately distributes them to the connected channel.

Find out the advanced features of STAAH Channel Manager here

STAAH Blog Sustainability in Hotels 2

2) Focusing on Direct Bookings | Hotel Booking Engine

Direct bookings reduce reliance on high-commission channels, leading to higher profitability. Building attractive loyalty programs, optimizing mobile booking experiences, leveraging meta-search engines, and prioritizing user-generated content and guest reviews are key trends to consider for driving direct bookings.

The importance of an online hotel booking engine is crucial to complete the sale process with your potential guests. It makes the reservation process a lot more seamless to have one as part of your own website and will as a result turn those potential guests into paying customers moreover driving direct bookings for the property.

Read the in-depth blog on the Importance of a Hotel Booking Engine

3) Understanding Cost of Acquisition:

Having a clear understanding of the costs associated with each distribution channel, including development, maintenance, and commissions, is crucial. Measuring metrics like NetRevPar helps identify the actual costs and optimize the distribution strategy accordingly.

4) Defining Target Audience:

To make online distribution more efficient, it is essential to clearly define the target audience or market. Understanding guest demographics and preferences enables hotels to provide relevant offers and experiences and identify the right channels to reach potential guests.

5) Hotel Website:

Hotel Distribution STAAH 1

The hotel’s website is a cost-effective and powerful distribution channel. Investing in a Hotel booking engine (Hotel Reservation System) that supports seamless direct bookings is crucial. A well-designed website can convert visitors into bookers without paying commissions.

The hotel website’s navigation should feel as effortless as possible is one way to make people follow through with the booking on your own site. STAAH Instant Website has a solution to attract visitors with a beautiful & responsive website.  Engage your visitors with good content & design.  Don’t clutter your homepage, keep it simple and modern.

6) Flexible Daily Rate Options:

Offering flexible daily rate options allows hotels to maximize yield and increase their bottom line. By incentivizing forward bookings with flexible cancellation policies, hotels can secure revenue and manage visibility effectively with the help of a comprehensive tech stack, including a channel manager and property management system (PMS).

7) Adopting a Seasonal Strategy:

Hotel Distribution STAAH 4

A seasonal strategy tailored to changing demand patterns is essential. Analyzing revenue streams using a channel manager’s dashboard helps revenue managers gain insights for creating an optimal online distribution strategy.

8) Online Travel Agents (OTAs):

Working with multiple online travel agents (OTAs) is crucial for increasing digital distribution and overall occupancy. Choosing OTA partners based on high reach, booking volume, and low commissions is key to a successful OTA strategy.

Online Travel Agents (OTAs) are now a marketing and distribution powerhouse, flaunting the world’s best technology and a blinding reach. These giants of the hospitality & travel sector inject a level of marketing spend (running into millions may we add!) that individual operators can only dream of. The resulting audience they have is simply spectacular – tapping into even a fraction of the right kind of people from this pool should keep most hospitality folks happy!

By using OTAs, hotels can increase their visibility and reach a wider audience of potential guests. OTAs also provide valuable Market Insights on booking trends and guest behaviour, allowing hotels to make informed decisions on pricing and promotions.


This article has been taken from STAAH’s ebook on Understanding Hotel Distribution.

To read the full content download the FREE E-book here.

8 Non-Negotiables for a Profitable Hotel Distribution Strategy was last modified: May 31st, 2023 by Nashi Dasgupta

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