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Essentials of Hotel Marketing | Content, SEO and...
STAAH and Asian hospitality management leader Archipelago announce...
Thoughtful Thursday: Boost Your Direct Bookings with STAAH...
How can I increase direct bookings to my...
Thoughtful Thursday: Boost Your Bookings with Packages and...

STAAH Blog

  • Home
  • MANAGEMENT
    • “All in One” Property Management Systems Vs…

      What is the optimal distribution mix in…

      How to target Corporate Clients to your…

      GDS – is it relevant for you…

      Hotel budgets: things to keep in mind…

  • Marketing
    • Essentials of Hotel Marketing | Content, SEO…

      4 Simple Strategies to Boost Your Direct…

      Digital nomads – who they are and…

      Hotel marketing on Threads – what you…

      6 Easy Tips for an Effective Hotel…

  • Tips & Trends
    • How can I increase direct bookings to…

      Enhancing Visibility: Crucial Online Distribution Channels for…

      8 practical tips to increase your hotel’s…

      Hotel guest profiles and how you can…

      10 Reasons Why I Love Queenstown

  • News
    • STAAH and Asian hospitality management leader Archipelago…

      Thoughtful Thursday: Boost Your Direct Bookings with…

      Thoughtful Thursday: Boost Your Bookings with Packages…

      Thoughtful Thursday: Manage Booking.com Content Seamlessly via…

      RatePing and STAAH’s enhanced integration to help…

  • Vacation Rentals
    • 7 Tips & Tricks To Make Your…

      Facebook Marketing Tips For Your Vacation Rental…

      Why Guest Screening is important for Vacation…

      Digital marketing for hotels & vacation rentals…

      Don’t let energy bills soak up your…

  • Success Stories
    • KC Beach Club increases revenue by 50%…

      Kerala hotels grow their online bookings by…

      The Luxton Bandung records a 10% increase…

      More Bookings and Less Admin for Boutique…

      STAAH brings direct revenue success to Philippines’…

  • Resources
    • All BLAAH BLAAH @STAAH e-Books Podcast Testimonials Webinars

      BLAAH BLAAH @STAAH with Captain Mihir Deepak…

      STAAH ReviewMinder Playbook

      STAAH GDS Playbook

      The Expert Guide to Drive More Direct…

      BLAAH BLAAH @STAAH with Captain Mihir Deepak…

      BLAAH BLAAH @STAAH with Dia Mirza

      BLAAH BLAAH @STAAH with Avijit Arya and…

      BLAAH BLAAH @STAAH with Mauro Risch

      STAAH ReviewMinder Playbook

      STAAH GDS Playbook

      The Expert Guide to Drive More Direct…

      STAAH Get Google Playbook

      BLAAH BLAAH @STAAH with Suwamana Wahyu Putra…

      BLAAH BLAAH @STAAH With Matthias Dybing And…

      BLAAH BLAAH @STAAH with Vikramjit Singh and…

      BLAAH BLAAH @STAAH with Suhail Kannampilly and…

      D Elegance Hotel Johor Malaysia STAAH Testimonial

      Plume Villas New Zealand STAAH Testimonial

      Tunamaya Beach & Spa Desaru Malaysia STAAH…

      de Laxston Hotel Indonesia STAAH Testimonial

      STAAH Webinar Sell More Rooms with Google…

      STAAH Webinar Sell More Rooms with Google…

      STAAH Webinar How to Sell More Rooms…

      STAAH PRODUCT MASTERCLASS – SERIES 2 REVENUE…

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Everything You Want to Know About Google My Business in One Place!

27 July 2018
Google My Business

You could be missing out on bookings if you haven’t yet verified and optimized your Google My Business listing. Wondering how it’s done? Let’s get started.


Why It Matters?

It’s your shopfront on Google’s Search Engine Results Page and Map, and critical when users search for local information. It drives direct bookings to your website and is absolutely FREE!

Staah GmB2 min

How to Claim Your Listing?

  1. Visit ‘Google My Business’: https://www.google.com/business.
  2. Click Start Now.
  3. Add your hotel including your name, location details, contact number, and type of business.
  4. Verify your property via your choice of phone, email or regular mail. Enter the verification code once you receive it.
  5. Start optimizing by adding images and other details required by Google.

That was simple, wasn’t it?

57307401 s min

Now Let’s See What You Should Be Doing to Optimise Your Google My Business Listing.

  • Tick off the obvious. Name, address, phone number, email and You’d be surprised how many businesses miss out on adding these basic details!
  • Choose your category (hotels) to improve your appearance in relevant search results. Add attributes that are linked to your property.
  • Add images. Unique and beautiful images that will make the users fall in love with your property and click to your website.
  • Add opening hours. If you don’t have a 24-hour front desk, having people turn up at 2am will not be pleasant.
  • Strive to get reviews. Ask guests to rate your property, service and facilities on Google in order to appear higher in search rankings. Tools such as ReviewMinder make it easy to manage online reviews. Responding to reviews, even negative ones, is important.
  • Use Google Posts and Google+ These are great platforms to talk about upcoming events, deals, updates, etc. Adding an image and emojis to your post is recommended.
  • For hotels, Google allows the addition of amenities. Make sure you fill this. Not only does this show on your business listing, but helps improve search results when users look for specific amenities when looking for places to stay.
  • Add or edit your property’s class rating. While final ratings are dependent on Google data, hoteliers do have the option of providing their class rating.
  • Respond to people getting in touch with you via Google Messenger and Questions & Answers features.
  • Use Insights from Google My Business – when people booked, when they abandon to make informed decisions.

 

Everything You Want to Know About Google My Business in One Place! was last modified: August 22nd, 2022 by staah

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