STAAH, a leading technology company helping hoteliers unlock their full revenue potential, has unveiled its list of distribution channels that brought the highest booking revenue to hotels in key tourism destinations across Southeast Asia, including Malaysia, Vietnam, Singapore, Indonesia, Thailand and Philippines, over the past year.
STAAH’s list of top distribution channels is based on hotel reservations that have passed through its channel manager network of 500+ integrations across the world.
Reaffirming the value of having a diversified hotel distribution strategy, the list once again features a range of both B2B and household consumer channels – from OTAs to hotel websites, wholesalers and global distribution systems. Wielding unmatched reach and budgets, OTAs continue to dominate by influencing every stage of trip planning and booking.
In Malaysia, Agoda, Booking.com, Trip.com, Tiket and Traveloka get the top five spots. Direct bookings via hotel websites slowed down in the region, down two spots. Expedia and Hotelbeds remain a chart topper while Hong Kong-based Klook made its first appearance on the top 10 list. STAAH GDS retained the number 9 spot on the top 10 list, reaffirming its consistent and dependable performance
Top 10 Online Channels 2024 – Malaysia
Agoda, Booking.com and Trip.com are Vietnam’s most preferred distribution channels for 2024. Niche OTAs such as MG Group and DidaTravel also make it to Vietnam’s top channel list along with Expedia, Tiket, Hotelbeds and direct bookings via STAAH SwiftBook on hotel websites. Vietnam is among the newest markets STAAH entered.
Top 10 Online Channels 2024 – Vietnam
In Singapore, Agoda, Booking.com, Trip.com, Expedia and Traveloka held the top five spots. Tiket fell two spots to number eight and Hotelbeds retained its number nine ranking. Klook also made its entry into STAAH’s top list for Singapore, ranked at number 10. Another newcomer to the Singapore top channels list is the STAAH GDS.
Top 10 Online Channels 2024 – Singapore
We’re living in a new era of hotel guest – travellers who are more evolved when it comes to booking behaviours and preferences,” says Michelle Yong, Regional Head, STAAH. “Our data highlights the willingness of hoteliers to adopt both new and established methods to attract these customers, as they pursue a more holistic hotel commerce strategy to sell, market, manage and grow their business.”
Traveloka was the chart topper in Indonesia, followed by Booking.com and Agoda. The Indonesian travellers continued to demonstrate their brand loyalty by booking direct via hotel website, which was on the number four spot on STAAH’s top channels list. Expedia, Trip.com, local OTA MG Group and STAAH GDS also retained spots on the list. Hotelbeds and Airbnb were new entrants on spots nine and ten.
Top 10 Online Channels 2024 – Indonesia
In Thailand, Booking.com, Agoda and Expedia retained their top three positions compared to last year. Trip.com, Tiket and direct bookings via hotel websites were the gainers – moving up a spot each on rankings. There was no change to GoMMT ranking on number ten, although Hotelbeds and Traveloka took a slight hit in the country whilst retaining a rank on the top channel list. New entry to the Thailand top channel list was the STAAH GDS.
Top 10 Online Channels 2024 – Thailand
In Philippines Agoda, Booking.com and Hotelbeds raked at top spots. Local OTAs are making their mark in the country with Hong Kong-based Klook and Shenzhen-based B2B travel provider DidaTravel making their entry into Philippines top distribution channel list for 2024. Although direct bookings via STAAH SwiftBook fell a couple of spots to number six, they continue to maintain their foothold in the market.
Top 10 Online Channels 2024 – Philippines
The Southeast Asian hospitality and travel industry is projected to maintain a steady growth rate, and this is expected to continue over the next five forecasted years. Thailand and Singapore are leading the surge while Malaysia and Philippines have been slower. Vietnam has seen a dramatic increase in popularity as a tourist spot with a dominance of luxury accommodation.
“Accommodation providers that continue to adopt a more holistic online commerce strategy, consisting of both new and established methods, can expect to reap the benefits of the region’s projected hospitality and tourism growth,” says Prayoga Handayaprana, Regional Head – Indonesia, Thailand & Philippines, STAAH.