We’re proud to announce a new integration with IBC (InnDependent Boutique Collection), giving its network of independent hotels direct access to our channel management and booking engine technology via the IBC Marketplace. Independent hotels using the IBC platform for managed distribution, advanced CRS and soft brand benefits can now directly access the STAAH platform.
Through STAAH, independent hotels can now not only manage their rates and availability across all distribution channels, but can also manage their InstantSite website, ConvertDirect booking engine and RepuFact reviews module – all from one login.
The Connectivity Conundrum
One of the main challenges face hoteliers today is connectivity – integrating the many parts of a property’s technology stack, such as the property-management system, central-reservation system, room-management system and payment gateway.
The channel manager acts as a messenger between these different systems and therefore full and reliable integration is paramount. As the underlying technology advances and consumer needs change, hotels need a simple and intuitive ‘control center’ that is proactively evolving, and thereby allows them to react quickly and keep their property ahead of the competition.
STAAH’s Instant Channel Manager brings the following benefits to IBC members:
- Removes the need to manage rates and availability on individual channels
- Expands distribution by allowing hotels to add more channels easily
- Prevents errors caused by manual, human data entry
- Provides tracking and reporting by automatically calculating bookings and revenue
- Delivers live updates within seconds and a low rate of overbookings (0.003% average)
Founded by independent hoteliers, IBC knows what it means to run a hotel independently and it understands the challenges this market niche bears. As such, IBC is committed to delivering solutions for independent hoteliers that make dollars and sense. These solutions are available on the IBC Marketplace – a one-stop-shop, global independent hotel technology network that empowers each hotelier to compete cost effectively against large hotel brands. The IBC Marketplace combines technology with member benefits to drive profits.
Pamela Barnhill, chief operating officer of IBC Hotels:
“As a leading global channel manager, we are delighted to add STAAH as a technology integration partner. STAAH will help our members to better understand, control and grow their business through industry-leading technology for distribution through online travel agencies, direct booking and digital marketing services. We welcome them aboard.”
IBC offers hotel software and services to independent hoteliers and is currently one of the largest independent hotel networks globally. Hoteliers enjoy a technology platform with distribution and brand-like benefits that enable independent hotels to reclaim their revenue and guest data providing a “One-stop shop” with suite of hotel services and software includes online revenue generation, hotel management software, guest loyalty program, preferred partner network, and more. Guests enjoy InnCentives loyalty program and shop globally for independent and soft brand hotels with add-on activities, cars and cancellation protection.