India’s Lamrin Hotels & Resorts has been on the STAAH network since 2022. We asked them how it is making a difference to their operation.
Lamrin Hotels and Resorts is a luxurious collection of hotels formed to deliver an unparalleled holiday experience. Their boutique hotels are inspired by natural elements and designed to provide guests with an exquisite and unique aesthetic. Each hotel reflects the local culture while offering the utmost comfort and luxury.
Headquartered in Delhi, the hotel chain has three hotels and a fourth one opening soon. Every hotel features private butler service, anytime breakfast, and freshly prepared food that can be customised to a guest’s needs. Its personalised service makes the chain popular with leisure travellers.
Seamless connectivity broadens reach
Channel managers are not new to Lamrin Hotels & Resorts. However, their previous provider didn’t offer a real-time connection and updates were ridden with errors. This resulted in incorrect updates and booking errors.
Lamrin Hotels also needed a suite of online travel agents (OTAs) to broaden its reach, including all major OTAs and some niche sites that are not connected to many channel managers.
STAAH made it easy to connect to these OTAs. Most importantly, based on industry feedback, it could be relied on for seamless service.
Lamrin Boutique Cottages, Rishikesh
Powerful multi-property features
Lamrin’s previous distribution solution didn’t offer a multi-property environment. This increased the challenges the group faced with rate plans required for every property. With STAAH, a single rate plan can be applied to all properties and bulk updates made quickly.
The group further chose to scale up its direct bookings with the STAAH booking engine for groups – SwiftBook. The booking engine was customised to fit Lamrin’s brand and is completely mobile responsive. Discounts can be set up dynamically and applied at property level or geographically. Secure payments and zero commissions on bookings make the booking engine more attractive.
Among other benefits of STAAH is its insightful reporting. Making pricing decisions is a lot simpler with the data and analysis the STAAH platform provides. Reports can be toggled between properties or viewed at group level.
Lamrin Norwood Green, Palampur
Easy to use and great customer service
STAAH is a platform that is designed and built by hoteliers, keeping a user-first approach. As a result the platform is highly intuitive. Training teams to come up to speed with its features is easy and it shaves off hours in managing channel and booking engine updates.
The icing on the cake with STAAH is its customer service – proactive and quick. There are extensive online guides and when issues are raised via their ticketing system, they are addressed in a timely fashion to avoid negative impact to the business.
If you look at all the options STAAH offers in terms of connectivity, bookings, inventory and rate management, it’s the most comprehensive distribution and booking solution.
Lamrin Ucassaim Hotel, Goa
