Learn how this boutique city hotel maximised occupancy and revenue while enhancing guest experience as it reopened after Covid.
Inspired by what moves you, MOV Hotel is a boutique hotel situated in the heart of Kuala Lumpur that centres its services and amenities around the comfort and aspirations of business and leisure travellers.
Strategically located in between Jalan Alor – Kuala Lumpur’s most famous hawker food street, and Changkat, Bukit Bintang’s most popular after-hours F&B and entertainment hotspots, this boutique designer hotel boasts 147 rooms. Every room is equipped with high-speed Wi-Fi, TV, rainfall showers, and others – all of which meet the requirements of the modern traveller.
Additionally, guests may withdraw from the city buzz into quiet, quality time at the hotel’s rooftop pool and lounge, gym, or the tastefully decorated lobby.
A need to get things up and running fast
MOV Hotel was among the thousands of properties worldwide that closed during the pandemic. However, when the hotel reopened after three years, it needed to set up its distribution and enable online bookings quickly to start capitalising on returning demand.
At the same time, with intense competition, there was a need to get smarter with revenue management in order to maximise returns and boost the cash flow. The post-pandemic traveller was more inclined to book directly, and getting a booking engine that could capitalise on this trend was important.
STAAH made the cut … and more
The search for the right technology partner for distribution and booking engine did not last long for MOV Hotel. After a demo of STAAH and recommendations by others in the industry, the MOV Hotel team were convinced about STAAH’s reliability and effectiveness when it came to technology.
Both its channel manager and booking engine, the STAAH products adopted by the hotel were based on dynamic pricing and other smart features to make guest acquisition easier and more profitable. Both systems are easily plugged into MOV’s existing property management system, making the whole reservation process seamless and almost error-free with real-time updates of rates and inventory.
With STAAH, not only are pricing and inventory decisions dynamically driven, they are based on insights that are easily accessible on a single dashboard – even on the move via the STAAH mobile app.
Technology aside, the human factor was the real winner when it came to the STAAH-MOV partnership.
60% jump in revenue
Since partnering with STAAH, MOV Hotel saw a 60% increase in business.
Where the channel manager opened up the international and domestic markets via its reach and features such as multi-currency, multi-language, 200+ integrations and more, the booking engine helped funnel the website visitors into guests through inventory control, promotions, dynamic pricing and user-friendliness.
This winning partnership has only just started. With STAAH’s continually evolving platform that releases new features, and the MOV team’s passion to deliver the best guest experience, there are many more benefits to be unlocked and wins to be celebrated.
Find out more about this property on www.movhotel.com