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STAAH Blog

  • Home
  • MANAGEMENT
    • Why Every Hotel Needs a Channel Manager…

      Program Konsorsium Hotel: Bagaimana, Mengapa & Berapa…

      โปรแกรม Hotel Consortia: อย่างไร ทําไม และค่าใช้จ่ายเท่าไหร่?

      ตัวจัดการช่องทาง Channel Manager คืออะไร และทำไมผู้ให้บริการที่พักจึงจำเป็นต้องมี?

      The Top Traits of Exceptional Hospitality Professionals

  • Marketing
    • Smart Hotel Distribution: What Every Hotelier Needs…

      The Ultimate Guide to Turning Negative Reviews…

      6 Social Media Trends Hoteliers Must Leverage…

      ไอเดียโพสต์โซเชียลมีเดียที่กําลังมาแรงสําหรับโรงแรมในปี 2025

      Xu Hướng Nội Dung Mạng Xã Hội…

  • Tips & Trends
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      Maximizing Hotel Revenue: Advanced Channel Manager Strategies…

      The OTA Balancing Act: How a Channel…

      Tapping into Wellness Tourism: A Hotelier’s Guide

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  • News
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      STAAH Achieves Prestigious Seamless Product Badge from…

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      Thoughtful Thursday – Reporting for Properties: Converting…

      Thoughtful Thursday – Matrix – Revenue Control…

  • Success Stories
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      Online Revenue Jumps 50% for Mangkuluhur Residences…

      23% more online bookings for Vivatel Kuala…

      STAAH boosts Indonesian resort’s direct bookings by…

      Nova Express Pattaya expands online visibility with…

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    • All BLAAH BLAAH @STAAH Connectivity News e-Books Events Podcast Quiz Testimonials Webinars

      Connect with Expedia – Expand Your Reach…

      Alexa+ could earn “top-of-the-funnel” spot in travel…

      STAAH & Hotelbeds: A Powerful Partnership Driving…

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Malaysian resort reports a 90% increase in bookings since moving to STAAH

6 February 2023
Drone View 1

Hompton by the Beach Penang has managed to dramatically reduce manual admin while boosting bookings and revenue after adopting the STAAH channel manager.


Hompton By The Beach Penang is a 4-star hotel with the persona of ‘home’, offering travellers a restful sojourn along the strategic Tanjong Tokong seafront in Malaysia. It welcomes casual tourists and families as well as business travellers. It promises all guests an unforgettable experience reminiscing the irreplaceable comfort of home, upped with attentive services and a panoramic vista of the mesmerising Andaman Sea.

From manual updates to system integration

Level 10 Pool 2

Hompton by the Beach had a problem not alien to a number of small to mid-sized properties. The Hompton team was getting bogged down by manual work involved in attracting and processing of bookings.
Hotel operations such as receiving, recording, and inputting reservation data into the property management system had to be done manually, which was time-consuming and ineffective. Not to mention that updates were not in real-time across all channels as they were reliant on a human to be inputted. This also increased chances of errors when it came to inputting rates and availability with any failed or incorrect updates leading to a poor guest experience.
Moving to the STAAH channel manager enabled automation of these operational tasks, saving the hotel’s staff time and resources.

Partner support and ease of use key reasons to choose STAAH

DSC 7018

There is no dearth of channel management technology in the market for hoteliers. STAAH stood out with its advanced features and affordability as being a market leading technology.
“What really turned the dial for us when it came to choosing STAAH as our technology partner was its customer support,” says Mr Afif, Commerce Manager at Hompton by the Beach Penang. “It was easy to use and the support team was very attentive and easy to reach. Our enquiries are always quickly and efficiently dealt with by an informed STAAH team”
Following a quick integration and training sessions for the team, Hompton by the Beach joined the STAAH network in 2018. Since then there has been no looking back.

Bookings spike after automation

Drone View 2

“One of the biggest benefits of inventory management and room rate management automation that the STAAH Max Channel Manager has brought has been the ability to implement a dynamic pricing strategy,” adds Mr Afif.
“By moving away from a static seasonal rates strategy to one that is more responsive to the dynamic travel environment we see today, we have significantly increased our bookings that show a 90% rise since we joined STAAH.”
Combined with the reduced overheads of manual tasks and errors in OTA rates/ inventory management, moving to STAAH has been a win for Hompton by the Beach Penang; one they’d like to recommend to all hoteliers looking to improve their revenue and operational efficiencies.


Find out more about this property at www.homptonhotel.com

The Expert Guide To Drive More DIRECT BOOKINGS STAAH 1

Malaysian resort reports a 90% increase in bookings since moving to STAAH was last modified: February 8th, 2023 by Nashi Dasgupta

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