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STAAH Blog

  • Home
  • MANAGEMENT
    • Why Every Hotel Needs a Channel Manager…

      Program Konsorsium Hotel: Bagaimana, Mengapa & Berapa…

      โปรแกรม Hotel Consortia: อย่างไร ทําไม และค่าใช้จ่ายเท่าไหร่?

      ตัวจัดการช่องทาง Channel Manager คืออะไร และทำไมผู้ให้บริการที่พักจึงจำเป็นต้องมี?

      The Top Traits of Exceptional Hospitality Professionals

  • Marketing
    • Smart Hotel Distribution: What Every Hotelier Needs…

      The Ultimate Guide to Turning Negative Reviews…

      6 Social Media Trends Hoteliers Must Leverage…

      ไอเดียโพสต์โซเชียลมีเดียที่กําลังมาแรงสําหรับโรงแรมในปี 2025

      Xu Hướng Nội Dung Mạng Xã Hội…

  • Tips & Trends
    • Smart Hotel Distribution: What Every Hotelier Needs…

      Maximizing Hotel Revenue: Advanced Channel Manager Strategies…

      The OTA Balancing Act: How a Channel…

      Tapping into Wellness Tourism: A Hotelier’s Guide

      Overcoming common challenges in channel management for…

  • News
    • Cloudbeds and STAAH partner to enhance channel…

      STAAH Achieves Prestigious Seamless Product Badge from…

      STAAH Product Updates You Can’t Miss –…

      Thoughtful Thursday – Reporting for Properties: Converting…

      Thoughtful Thursday – Matrix – Revenue Control…

  • Success Stories
    • The Komu Boosts Direct Revenue by 25%…

      Online Revenue Jumps 50% for Mangkuluhur Residences…

      23% more online bookings for Vivatel Kuala…

      STAAH boosts Indonesian resort’s direct bookings by…

      Nova Express Pattaya expands online visibility with…

  • Resources
    • All BLAAH BLAAH @STAAH Connectivity News e-Books Events Podcast Quiz Testimonials Webinars

      Connect with Expedia – Expand Your Reach…

      Alexa+ could earn “top-of-the-funnel” spot in travel…

      STAAH & Hotelbeds: A Powerful Partnership Driving…

      STAAH’s new eBook to guide hoteliers through…

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      EMPOWERING CHANNEL PARTNERS: THE POWER OF CONTENT…

      STAAH’s new eBook to guide hoteliers through…

      STAAH ReviewMinder Playbook

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      BLAAH BLAAH @STAAH with Suhail Kannampilly and…

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      STAAH Weekly Hospitality Quiz: 20 December

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KLoe Hotel, Malaysia Boosts Direct Bookings By 20% With STAAH

14 February 2022
KLoe Hotel STAAH Technology 1

STAAH’s user-friendly booking engine combined with easily administered promotions gave the Malaysian hotel just the booking boost it needed.


KLoé is a boutique hotel for creative nomads. Located in Kuala Lumpur, it boasts magnificent views of the city and is a short walk from many of the city’s tops attractions, including Kuala Lumpur Tower, Pavilion Kuala Lumpur and Berjaya Times Square. Guests can expect top-of-the-line facilities, including air conditioning, complementary toiletries and bidet and free Wi-Fi.

The 85-room boutique accommodation prides itself in creating a safe haven for travellers in an unfamiliar city. This reflects in the kindness of the staff who proudly share their local knowledge and spaces that are inspire you to explore.

The challenge: needed to make bookings simpler for guests

KLoe Hotel STAAH Technology 2

One of the key goals for KLoe Hotel was when they started looking for a distribution technology partner was to increase direct bookings, reducing commissions paid to online travel agents (OTAs).

Guests faced challenges in making bookings as they navigated through their complex system. The administration of promotions was hard and time-consuming for the staff. As a first step to the KLoe experience, its website booking widget lacked the creativity that forms the ethos of the hotel’s brand.

The solution: STAAH ticked all the boxes – and more

STAAH came recommended by other industry professionals and it did not take the KLoe team long to realise this was just the solution they were looking for.

While STAAH’s channel manager helped them streamline online distribution, making it efficient, accurate and highly optimised, the booking engine helped them grow much-needed commission-free direct bookings via their website.

Where previously they faced design and functionality challenges when guests came to book, STAAH made it all simple – for the guests in the front-end and staff in the back-end. Managing promotions, packages and similar offers for smarter, more dynamic distribution was easier. At the same time, a nice-looking booking mechanism for the guests meant fewer users dropped off mid-booking.

Being highly customisable, the STAAH booking engine could be designed to seamlessly fit in with KLoe’s clean branding.

The results were hard to miss

KLoe Hotel STAAH Technology 3

Soon after onboarding with STAAH, its benefits were apparent to the team at KLoe.

Administrative gains – saving time for the staff to upload rates and availability – were felt from day one. Quickly the team realised the value of dynamic rate management and features such as promo codes, revenue management and insightful reporting to inform rate decisions.

Since moving to the STAAH network two years ago, KLoe has seen a growth in online bookings, particularly direct bookings that have increased by 20%.

Along the way, the KLoe team has also been appreciative of the support provided by STAAH’s customer service team. Not only do they respond quickly to technical issues but are proactive in helping them leverage STAAH to its maximum and applying its rich features to make a noticeable impact on the bottom line.

For a start-up accommodation, this support and STAAH’s easy-to-use interface is particularly handy. The opportunities to cross-sell and up-sell have been critical in KLoe’s success.

The results are impressive and haven’t stopped there.


Find out more about this boutique hotel on www.kloehotel.com

KLoe Hotel, Malaysia Boosts Direct Bookings By 20% With STAAH was last modified: June 9th, 2022 by Nashi Dasgupta

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