In STAAH, the Indian hospitality group found a sophisticated system to help manage room types and yield rules, and boost direct revenue by 30%.
Founded in 1990, Chokhi Dhani is an India-based hospitality brand having multiple resorts, hotels, and restaurants across the country and abroad including Jaipur, Jaisalmer, Indore, London, Dubai to name a few. Known for its immersive Rajasthani-themed experiences, traditional food, music, dance, and other cultural activities, Chokhi Dhani Group is committed to preserve and promote India’s culture through a large community of artists and artisans.
Within a span of a few years, Chokhi Dhani has become a cultural icon in India and a popular destination for tourists and locals alike.
Challenges before getting the STAAH booking engine
Prior to STAAH, Chokhi Dhani’s direct bookings were ridden with errors due to issues with rate and inventory updates. The booking process on the website was not user friendly and combined with the availability / rates errors was leading to guest dissatisfaction.
There was a clear need for seamless integration, updates and an easy booking process for Chokhi Dhani. STAAH filled this need, more than amply.
Achieving goals with STAAH’s superior solution
With multiple room types across properties spread across the world, agility in operation and optimisation is essential. It has been a game changer to be able to cover every need via single platform with STAAH.
In addition to seamless integration for real-time updates, the STAAH multi-property SwiftBook with its advanced revenue optimisation features and detailed analytics has ensured the group is making smarter choices at both individual property and group level. Daily deals, upselling, promos and a number of other in-built capabilities allow Chokhi Dhani revenue managers to drive demand based dynamic pricing decisions.
The booking engine was customised to fit Chokhi Dhani’s brand needs. It has contributed to winning many customers because of its easy-to-see display and presentation, and simple operation. A three-step booking process, secure payments in multiple currencies and mobile-friendly experience has resulted in proving better and more efficient results with higher booking conversions.
The detailed analytics at property and group level has provided better visibility on customer needs and create robust plans for the future.
Boost in revenue
Since using STAAH, Chokhi Dhani Group has seen significant growth in their online presence and bookings. Their occupancy rate has increased by 20% with a supporting 25% lift in revenue. Direct online bookings have risen by 30%, reflecting the effectiveness of STAAH’s integration and analytics in driving higher engagement and conversions.
Thanks to STAAH, the group now also saves precious time which can be invested into nurturing business relationships and offering the best possible experience to customers.
