The Malaysian property was on the hunt for a powerful, yet simple, solution to make its booking channels easier. Enter STAAH.
Established since 1950, The Corner Club has rooted itself as being one of the early pioneers of social recreational clubs in Penang. Nestled on Kelawai Road with views of Gurney Drive, most of Corner Club’s rooms have balconies offering views of Kelawai’s cityscape or the Straits of Malacca. Conveniently located, guests have easy access to attractions like Gurney Plaza Mall, Batu Ferringhi Beach, and hospitals like Gleneagles and Penang Adventist.
Adopting the STAAH platform
Upon implementing STAAH, The Corner Club Penang experienced a transformative shift in its operations. The team at the hotel lauds STAAH for its user-friendly interface, easy accessibility (including on mobile) and comprehensive functionalities, which drastically reduced the hotel’s workload and streamlined the booking process.
From setting up new online travel agents (OTA) channels to efficient management of reservations across their technology platform following an integration between STAAH and e-Soft (their PMS), the team at The Corner Club knew they had made the right choice.
Among the STAAH features that stood out for The Corner Club Penang were dynamic pricing and revenue control. The former enabled an auto-update of rates on all connected channels based on demand as opposed to any static indicators. The latter ensures the rates are linked to occupancy rates. Together these help optimise revenue for property on more real-time factors.
STAAH’s mobile app enables the team to view insights and make changes to rates on-the-go so fewer opportunities for revenue gains are missed. Furthermore, STAAH’s robust customer support emerged as a crucial asset, providing prompt assistance and ensuring uninterrupted operations. Their dedicated account manager has not just ensured a seamless onboarding but continues to provide proactive recommendations on use of STAAH features that would improve the performance.
Impact on revenue
Despite only recently starting off its journey with STAAH, there is already a notable increase in online bookings and profitability for The Corner Club Penang. Being user-friendly the adoption of the STAAH platform by the team has been easy. It’s reliability and efficiency can be counted on to ensure continued business success.
Minimising of human errors and optimising automation has also helped boost the guest experience.
The Corner Club Penang team is confident that they have made the best choice when it comes to streamlined guest acquisition and management, unlocking new revenue streams and realising its vision of hospitality excellence.
