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STAAH Blog

  • Home
  • MANAGEMENT
    • Why Every Hotel Needs a Channel Manager…

      Program Konsorsium Hotel: Bagaimana, Mengapa & Berapa…

      โปรแกรม Hotel Consortia: อย่างไร ทําไม และค่าใช้จ่ายเท่าไหร่?

      ตัวจัดการช่องทาง Channel Manager คืออะไร และทำไมผู้ให้บริการที่พักจึงจำเป็นต้องมี?

      The Top Traits of Exceptional Hospitality Professionals

  • Marketing
    • Smart Hotel Distribution: What Every Hotelier Needs…

      The Ultimate Guide to Turning Negative Reviews…

      6 Social Media Trends Hoteliers Must Leverage…

      ไอเดียโพสต์โซเชียลมีเดียที่กําลังมาแรงสําหรับโรงแรมในปี 2025

      Xu Hướng Nội Dung Mạng Xã Hội…

  • Tips & Trends
    • Smart Hotel Distribution: What Every Hotelier Needs…

      Maximizing Hotel Revenue: Advanced Channel Manager Strategies…

      The OTA Balancing Act: How a Channel…

      Tapping into Wellness Tourism: A Hotelier’s Guide

      Overcoming common challenges in channel management for…

  • News
    • Cloudbeds and STAAH partner to enhance channel…

      STAAH Achieves Prestigious Seamless Product Badge from…

      STAAH Product Updates You Can’t Miss –…

      Thoughtful Thursday – Reporting for Properties: Converting…

      Thoughtful Thursday – Matrix – Revenue Control…

  • Success Stories
    • The Komu Boosts Direct Revenue by 25%…

      Online Revenue Jumps 50% for Mangkuluhur Residences…

      23% more online bookings for Vivatel Kuala…

      STAAH boosts Indonesian resort’s direct bookings by…

      Nova Express Pattaya expands online visibility with…

  • Resources
    • All BLAAH BLAAH @STAAH Connectivity News e-Books Events Podcast Quiz Testimonials Webinars

      Connect with Expedia – Expand Your Reach…

      Alexa+ could earn “top-of-the-funnel” spot in travel…

      STAAH & Hotelbeds: A Powerful Partnership Driving…

      STAAH’s new eBook to guide hoteliers through…

      BLAAH BLAAH @STAAH with Captain Mihir Deepak…

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      Connect with Expedia – Expand Your Reach…

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      STAAH & Hotelbeds: A Powerful Partnership Driving…

      EMPOWERING CHANNEL PARTNERS: THE POWER OF CONTENT…

      STAAH’s new eBook to guide hoteliers through…

      STAAH ReviewMinder Playbook

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      The Expert Guide to Drive More Direct…

      BLAAH BLAAH @STAAH with Suwamana Wahyu Putra…

      BLAAH BLAAH @STAAH With Matthias Dybing And…

      BLAAH BLAAH @STAAH with Vikramjit Singh and…

      BLAAH BLAAH @STAAH with Suhail Kannampilly and…

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      STAAH Weekly Hospitality Quiz: 10 January

      STAAH Weekly Hospitality Quiz: 20 December

      STAAH Weekly Hospitality Quiz: 13 December

      The Domain Hotel and Spa, Bahrain

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Are you ready to make the most of the trans-Tasman bubble?

16 April 2021
Trans Tasman Bubble Tourism New Zealand

It’s the biggest news since COVID brought the tourism industry across both sides of the Tasman to a grinding halt. How prepared is your hotel or vacation rental to welcome back international visitors?


Well before the quarantine-free travel announcement was made by New Zealand Prime Minister, Jacinda Ardern, smart hoteliers on both sides of the ditch had already begun laying the groundwork to welcome back travellers itching for an overseas trip.

This blog takes a look at some tips to put you ahead (or at least alongside) the pack when borders open on 18 April 2021.

Target the early planners

Trans Tasman 1

Not every Australian or Kiwi will board a flight on 19 April for their eagerly awaited overseas jaunt. For most, it will be a wait and watch – the past year has made us cautious.

Put aside a portion of your marketing budget to target early planners – families looking to book for school holidays or travellers seeking a winter getaway. Package your offers around seasonal opportunities to secure future bookings and get the cash flow going. Revisit the Rate Plans in your channel manager to make sure you have something for the Early Booker while catering to Fully Flexible plans as well as non-Refundable plans.

Flexibility is critical

Commission Free Direct Booking

With so much uncertainty around the trans-Tasman bubble and fear of snap lockdowns, make sure to make cancellation easy and keep booking dates flexible. Make sure your website, booking engine and OTA listings are all updated with your latest cancellation policy and flexibility is a point you highlight.

Offer great rates, but don’t go too low

Offer more for less – greater value for a seemingly lower price, without actually dropping your rates too much. For instance, you can offer a free breakfast, free additional nights or hotel credits. On your STAAH booking engine via Smart Pricing feature you have the ability to easily create add-ons or promos as well as packages to attract guests.

You can even use the Variable Pricing feature of the STAAH booking engine to mark rates up or down for particular days without having to set multiple validity rates.

Partner up

Partner up

The tourism market is more competitive than it has even been. Your competitor set has changed. Every traveller is fair game for properties of all sizes as hoteliers fight to keep their head over the water.

For the smart hotelier, this means making your marketing dollar go longer. You can do this by partnering with local operators to combine your marketing might and sell the “experience” together.

Enable key features in your distribution technology

Trans Tasman 2

To be most effective, leverage the key features of your channel manager and booking engine that are designed to attract and convert guests. Use dynamic price management to drive up profitability. Drip Feed is another key feature to enable so you can control the release of your inventory – especially important as travel peaks and troughs are expected through these uncertain travel times. Stop Sell Limit is another way to gain back control of your inventory with the view to optimise profitability.

Become a good listener

Contactless guest experience hotel 5

Now, more than ever before, it is important to pay heed to the market. See what competitors are doing. Where are travel trends moving? Which destinations are being searched? What experiences are being searched? Which flights are full? Create you marketing plan based on now rather than historic data.

Don’t forget the locals

locals

They kept you going when international tourism dried up, and are equally itching to hop across the ditch. Don’t forget to allocate a budget to keep this valued audience interested in what you have to offer.


While we may all still be learning to market in this new normal, one thing is clear. The marketing strategies we had pre-COVID have needed to transform in order to resonate with guests today and inspire the confidence and desire to travel. We also have to be more agile than ever before. Keen to get more tips on how to smarten up your distribution in these unpredictable times? Connect with the STAAH team today.

 

 

Are you ready to make the most of the trans-Tasman bubble? was last modified: June 21st, 2022 by Nashi Dasgupta

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