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STAAH Blog

  • Home
  • MANAGEMENT
    • Why Every Hotel Needs a Channel Manager…

      Program Konsorsium Hotel: Bagaimana, Mengapa & Berapa…

      โปรแกรม Hotel Consortia: อย่างไร ทําไม และค่าใช้จ่ายเท่าไหร่?

      ตัวจัดการช่องทาง Channel Manager คืออะไร และทำไมผู้ให้บริการที่พักจึงจำเป็นต้องมี?

      The Top Traits of Exceptional Hospitality Professionals

  • Marketing
    • Smart Hotel Distribution: What Every Hotelier Needs…

      The Ultimate Guide to Turning Negative Reviews…

      6 Social Media Trends Hoteliers Must Leverage…

      ไอเดียโพสต์โซเชียลมีเดียที่กําลังมาแรงสําหรับโรงแรมในปี 2025

      Xu Hướng Nội Dung Mạng Xã Hội…

  • Tips & Trends
    • Smart Hotel Distribution: What Every Hotelier Needs…

      Maximizing Hotel Revenue: Advanced Channel Manager Strategies…

      The OTA Balancing Act: How a Channel…

      Tapping into Wellness Tourism: A Hotelier’s Guide

      Overcoming common challenges in channel management for…

  • News
    • Cloudbeds and STAAH partner to enhance channel…

      STAAH Achieves Prestigious Seamless Product Badge from…

      STAAH Product Updates You Can’t Miss –…

      Thoughtful Thursday – Reporting for Properties: Converting…

      Thoughtful Thursday – Matrix – Revenue Control…

  • Success Stories
    • The Komu Boosts Direct Revenue by 25%…

      Online Revenue Jumps 50% for Mangkuluhur Residences…

      23% more online bookings for Vivatel Kuala…

      STAAH boosts Indonesian resort’s direct bookings by…

      Nova Express Pattaya expands online visibility with…

  • Resources
    • All BLAAH BLAAH @STAAH Connectivity News e-Books Events Podcast Quiz Testimonials Webinars

      Connect with Expedia – Expand Your Reach…

      Alexa+ could earn “top-of-the-funnel” spot in travel…

      STAAH & Hotelbeds: A Powerful Partnership Driving…

      STAAH’s new eBook to guide hoteliers through…

      BLAAH BLAAH @STAAH with Captain Mihir Deepak…

      BLAAH BLAAH @STAAH with Dia Mirza

      BLAAH BLAAH @STAAH with Avijit Arya and…

      BLAAH BLAAH @STAAH with Mauro Risch

      Connect with Expedia – Expand Your Reach…

      Alexa+ could earn “top-of-the-funnel” spot in travel…

      STAAH & Hotelbeds: A Powerful Partnership Driving…

      EMPOWERING CHANNEL PARTNERS: THE POWER OF CONTENT…

      STAAH’s new eBook to guide hoteliers through…

      STAAH ReviewMinder Playbook

      STAAH GDS Playbook

      The Expert Guide to Drive More Direct…

      BLAAH BLAAH @STAAH with Suwamana Wahyu Putra…

      BLAAH BLAAH @STAAH With Matthias Dybing And…

      BLAAH BLAAH @STAAH with Vikramjit Singh and…

      BLAAH BLAAH @STAAH with Suhail Kannampilly and…

      STAAH Weekly Hospitality Quiz: 17 January

      STAAH Weekly Hospitality Quiz: 10 January

      STAAH Weekly Hospitality Quiz: 20 December

      STAAH Weekly Hospitality Quiz: 13 December

      The Domain Hotel and Spa, Bahrain

      Pramana Experience (Indonesia)

      Merusaka Nusa Dua, Bali (Indonesia)

      Acappella Suite Hotel (Malaysia):

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      STAAH Webinar: Manage Revenue Mastery: How to…

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A Quick Guide To International SEO For Hotels

21 September 2018
artem bali 659436 unsplash

If you’re getting more international bookings, it is time to take your hotel website global to markets that are getting business. Let’s see how to do this, and how it differs from local SEO.


What is International SEO?

International SEO is the process of organising and optimising your webpages to allow search engines to identify the countries you are targeting, the specific content and language for each user in a given location. 

It is quite technical, so if you’ve not warming up to the idea of SEO, hire an expert.

How are International and Local SEO Different?

Local SEO is a more ‘here and now’ approach – optimising your website for a local audience. You’re aiming to appear in search results like the local carousel, local knowledge panel, local packed results, local near results and local map pins.

While the SEO process for both is quite similar, the audience varies and accordingly your content will too.

Study Your Markets and The Potential Before Entering Them

Before you embark on the journey, check your website analytics for the countries where your international visitors are coming from, traffic volume, click through rate and conversion rate. Next, look at the potential from these markets. Keyword research will give you an idea of audience size, current rankings and keyword difficulty.

Once you have assessed the potential, you’re ready to target these countries with your tailored website.

rawpixel 603015 unsplash

Before You Hit the Go Button, You Should Know…

International SEO is an additional investment. Make sure you ready for it with below:

  • Technical resources for web development and updates
  • Content resources to localise your website’s content, including translations
  • Website analytics to monitor performance in each market

How Do You Go About It?

You can target your newly identified market with two key elements, preferably leveraging both.

  • Country targeting to build an international URL for your website. Three commonly used ways are:
      1. ccTLD (eg. hotel.com.nz). This is an ideal structure but requires more effort in terms of SEO as you’re essentially building a ‘new website’ in a new territory from scratch. TripAdvisor is an example of a company using this option.
      2. Subdirectories (eg. hotel.com/uk). If you want to avoid a complex web structure and want to benefit from the domain authority of the original website, this is a good option. It’s definitely more popular with smaller operators looking to scale up quickly without added complexities of completely different domains. This can be detrimental if your international user prefers a local site.
      3. Subdomains (eh. nz.hotel.com).
  • Language targeting via use of special tags (Hreflang tag for Google and language meta tag for Bing).

Think Beyond Google…

Depending on the country you’re targeting, you may need to extend your scope and resulting optimisation best practice beyond Google. For instance if you want to target China – one of the fastest growing nation of travellers – you need to optimise for Baidu search engine. China also has strict web controls and have preferences to domain structure and hosting options.

Similarly Japan is Yahoo territory while Russia relies on Yandex.


This is a quick guide. But, as you may have gathered, International SEO requires a more concerted effort than just targeting another country with just one website. Got a question? Email us at marketing@staah.com.

A Quick Guide To International SEO For Hotels was last modified: October 27th, 2022 by staah

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