Breakas Hotel is revolutionizing its distribution and revenue management strategy with bookings increasing four times since moving to STAAH.
Breakas Beach Resort is an intimate, adult-only retreat providing the ultimate “feet in the sand” beach holiday. Enhanced by the natural beauty of a private cove on the Pango peninsular, Breakas Beach Resort rests in an unrivaled backdrop in Port Vila, Vanuatu. The award-winning resort features a stunning 22-metre infinity pool which falls into the horizon of the Pacific Ocean.
A need to accelerate direct bookings
Prior to STAAH, Breakas operated with a high subscription fee model by its channel manager and booking engine. In addition, it needed a technology partner that helped optimise commission-free direct bookings to meaningfully impact its bottom line.
Knowing the competitive post-Covid industry required them to invest smartly to optimise revenue, Breakas began its search for an efficient technology platform for distribution and bookings. STAAH came recommended by other industry professions. It brought not just optimal channel distribution, but in-built smarter marketing features in both its booking engine and channel manager that helped the hotel grow its revenue.
From onboarding to managing, STAAH was easy
STAAH’s biggest strength is that is built by hoteliers resulting in features and usability that hits the nail on its head.
The setup was easy with self-mapping and support from STAAH’s customer support to transfer Breakas to their platform. Being user-driven and highly intuitive, getting the team set-up on the STAAH platform was simple. The team quickly learned to navigate the new system and today they are operating seamlessly. Whenever they have questions, support is quickly offered by the STAAH customer service team.
During the onboarding process, Breakas was made aware of many of STAAH’s smart marketing features, including WatchMyRate and Get Google. Investing in these (also at affordable prices like the rest of the platform!) has definitely made a further impact on the bookings growth seen by the property.
WatchMyRate allows website users to compare the prices of a room against a selected group of OTAs. Knowing the website offers the best price compared to other online platform has definitely resulted in improving user-stickiness on the website and increased direct bookings that are commission-free.
Another stellar feature to call-out for the STAAH booking engine is its connection with Google Hotels via Get Google, allowing connected properties to make the most of the search giant’s offering to list its rooms and rates via Google Hotels at no cost. The rates and availability are pulled from the STAAH booking engine. The Breakas team confirms a lift in traffic from this source compared to previous periods.
The results are obvious
Comparing January 2023 without STAAH to January 2024 with STAAH, Breakas reported a significant increase in bookings. The numbers surged, marking a four-fold uplift after the transition to a more cost-effective technology partner.
Combined with insightful reporting and dynamically driven pricing features, STAAH has successfully helped Breakas diversify and optimise its online sales, achieve operational efficiencies and invest time in an area that matters – enhancing guest experience.
Find more about Breakas Beach Resort at breakas.com
