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      23% more online bookings for Vivatel Kuala…

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      BLAAH BLAAH @STAAH with Mauro Risch

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      EMPOWERING CHANNEL PARTNERS: THE POWER OF CONTENT…

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      STAAH ReviewMinder Playbook

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      The Domain Hotel and Spa, Bahrain

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      STAAH Webinar: From Search to Stay: Maximize…

      STAAH Webinar: Manage Revenue Mastery: How to…

      STAAH Webinar: Manage Revenue Mastery: How to…

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The Role of a Hotel Revenue Manager: Responsibilities,...
Kenyan hospitality group’s smart switch to STAAH
What Is a Hotel Booking Engine and Why...
Bookings rise beyond expectations for boutique UK property

STAAH Blog

  • Home
  • MANAGEMENT
    • The Role of a Hotel Revenue Manager:…

      Why Every Hotel Needs a Channel Manager…

      Program Konsorsium Hotel: Bagaimana, Mengapa & Berapa…

      โปรแกรม Hotel Consortia: อย่างไร ทําไม และค่าใช้จ่ายเท่าไหร่?

      ตัวจัดการช่องทาง Channel Manager คืออะไร และทำไมผู้ให้บริการที่พักจึงจำเป็นต้องมี?

  • Marketing
    • Smart Hotel Distribution: What Every Hotelier Needs…

      The Ultimate Guide to Turning Negative Reviews…

      6 Social Media Trends Hoteliers Must Leverage…

      ไอเดียโพสต์โซเชียลมีเดียที่กําลังมาแรงสําหรับโรงแรมในปี 2025

      Xu Hướng Nội Dung Mạng Xã Hội…

  • Tips & Trends
    • What Is a Hotel Booking Engine and…

      Seamless Integrations: Enhancing Hotel Operations with Advanced…

      Smart Hotel Distribution: What Every Hotelier Needs…

      Maximizing Hotel Revenue: Advanced Channel Manager Strategies…

      The OTA Balancing Act: How a Channel…

  • News
    • Thoughtful Thursday – Drive More Bookings with…

      Cloudbeds and STAAH partner to enhance channel…

      STAAH Achieves Prestigious Seamless Product Badge from…

      STAAH Product Updates You Can’t Miss –…

      Thoughtful Thursday – Reporting for Properties: Converting…

  • Success Stories
    • Kenyan hospitality group’s smart switch to STAAH

      Bookings rise beyond expectations for boutique UK…

      The Komu Boosts Direct Revenue by 25%…

      Online Revenue Jumps 50% for Mangkuluhur Residences…

      23% more online bookings for Vivatel Kuala…

  • Resources
    • All BLAAH BLAAH @STAAH Connectivity News e-Books Events Podcast Quiz Testimonials Webinars

      Connect with Expedia – Expand Your Reach…

      Alexa+ could earn “top-of-the-funnel” spot in travel…

      STAAH & Hotelbeds: A Powerful Partnership Driving…

      STAAH’s new eBook to guide hoteliers through…

      BLAAH BLAAH @STAAH with Captain Mihir Deepak…

      BLAAH BLAAH @STAAH with Dia Mirza

      BLAAH BLAAH @STAAH with Avijit Arya and…

      BLAAH BLAAH @STAAH with Mauro Risch

      Connect with Expedia – Expand Your Reach…

      Alexa+ could earn “top-of-the-funnel” spot in travel…

      STAAH & Hotelbeds: A Powerful Partnership Driving…

      EMPOWERING CHANNEL PARTNERS: THE POWER OF CONTENT…

      STAAH’s new eBook to guide hoteliers through…

      STAAH ReviewMinder Playbook

      STAAH GDS Playbook

      The Expert Guide to Drive More Direct…

      BLAAH BLAAH @STAAH with Suwamana Wahyu Putra…

      BLAAH BLAAH @STAAH With Matthias Dybing And…

      BLAAH BLAAH @STAAH with Vikramjit Singh and…

      BLAAH BLAAH @STAAH with Suhail Kannampilly and…

      STAAH Weekly Hospitality Quiz: 17 January

      STAAH Weekly Hospitality Quiz: 10 January

      STAAH Weekly Hospitality Quiz: 20 December

      STAAH Weekly Hospitality Quiz: 13 December

      The Domain Hotel and Spa, Bahrain

      Pramana Experience (Indonesia)

      Merusaka Nusa Dua, Bali (Indonesia)

      Acappella Suite Hotel (Malaysia):

      From Search to Stay: Maximize your Visibility…

      STAAH Webinar: From Search to Stay: Maximize…

      STAAH Webinar: Manage Revenue Mastery: How to…

      STAAH Webinar: Manage Revenue Mastery: How to…

  • Free Demo

SEO in a post COVID-19 world: what hoteliers need to know and do?

10 June 2020
seo POST COVID 19

Plummeting organic traffic to your website does not mean SEO is redundant. On the contrary it is more important now than ever before to focus on organic search.


With people spending so much time online, this is an excellent opportunity to concentrate on building brand equity by engaging with consumers and providing them with quality content. Organic search is perfectly placed to make the most of this opportunity. In a post-COVID-19 world, your website could be more valuable than ever to drive business.

Why SEO matters during COVID-19?

Be visible for the dreamers.

People can’t travel now, but they think about it – even plan their next getaway. Good evergreen content such as travel tips, local experiences, etc. could help you get in front of this audience.

Focus on quality, not quantity.

Organic visitors to your site may have dwindled, but those who do make it now are probably very qualified leads – users who are genuinely seeking an experience like yours. It is important to nurture this traffic for future business.

SEO has long-term gains.

It can take 4-6 months for SEO activities to start showing benefits in terms of ranking. Since it influences your buying cycle, it is important to begin – or maintain – SEO even during this shutdown state. Your potential guests are planning their holidays and business travel calendars now – it is important to appear in the top spots of search.

What you need to be doing to improve your SEO?

Understand your organic search performance better.

Now is the time to do keyword analysis of your website; see which keywords are ranked on page 1, which ones are on page 2. Tools such as SEM Rush, MOZ and Ahrefs are great for such analysis. Next, see which terms your competitors are ranking for? Then start building your SEO strategy around how to improve from here. If you’re on page 1 for a keyword, make changes so you can start appearing on featured snippets as well. If you’re on page 2 for a keyword, think of content you need to optimise or create to start appearing on page 1.

Focus on local search.

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There is a wave to support local businesses. Tourism and travel (where active) is highly focused on targeting domestic audiences. This makes local search more relevant than ever before. You must appear for “open now” and “near me” searches. This is done by focusing on your local search, a key part of which is your Google My Business listing. Make sure you update it with the latest opening times, facilities affected by COVID-19 and services open currently. Google has added a special section within your listing to add this information.

Provide guidance and answer key questions.

FAQ content is extremely valuable and with the code markup options that are now available, such content is also a great chance to increase your visibility within the search results. People have never spent so much time online. Make sure the content you are creating answers to those key questions but does so in a way that engages your customers and feeds there need to consume media during these uncertain times.

Utilise schema markups.

Schema is a way for you to add important information on your website’s markup (code) without exposing it directly to users. This information is for the benefit of search engines and what is displayed in search results. More contextual information in results could mean higher click-through, making schema implementation very important. Some markups you should use at this time are – opening hours, FAQs, How to content, etc.

Create evergreen content.

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Talk about your experience, your staff, your service standards, local attractions, destination tips. Now is not the time to hard sell your property. It is time to build qualitative and authoritative content that gets people to your site and builds your brand as one they can trust – even in these uncertain times.

Review and update top-performing content.

Fresh content is great. But, if you’re stretched on resources to create this new content, optimize existing content to answer key questions your users are seeking answers to now.

Focus on your website usability.

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Is your website delivering a great user experience? Is it designed to convert the lookers into bookers? Is it easy to navigate and find relevant information? Are the headings clear? Are images and content aligned to meet user needs? Are you using all features of your booking engine? Look at your website through a user’s eyes and start making changes – every direct booking matters and you want your website to do its job well.

Closing thoughts

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SEO is particularly important for smaller businesses, being relatively lower in cost to implement, but with high impact. It can help you to become more visible on searches being performed now, and also to set yourself up for success once search behaviour normalises. Capitalising on this low hanging fruit while you have the time now is a prudent strategy.


Do you have a great SEO success story to share with others in the industry? Connect with us at marketing@staah.com

We’d love to take your story global.

SEO in a post COVID-19 world: what hoteliers need to know and do? was last modified: October 26th, 2022 by staah

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