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STAAH Blog

  • Home
  • MANAGEMENT
    • The Role of a Hotel Revenue Manager:…

      Why Every Hotel Needs a Channel Manager…

      Program Konsorsium Hotel: Bagaimana, Mengapa & Berapa…

      โปรแกรม Hotel Consortia: อย่างไร ทําไม และค่าใช้จ่ายเท่าไหร่?

      ตัวจัดการช่องทาง Channel Manager คืออะไร และทำไมผู้ให้บริการที่พักจึงจำเป็นต้องมี?

  • Marketing
    • Smart Hotel Distribution: What Every Hotelier Needs…

      The Ultimate Guide to Turning Negative Reviews…

      6 Social Media Trends Hoteliers Must Leverage…

      ไอเดียโพสต์โซเชียลมีเดียที่กําลังมาแรงสําหรับโรงแรมในปี 2025

      Xu Hướng Nội Dung Mạng Xã Hội…

  • Tips & Trends
    • What Is a Hotel Booking Engine and…

      Seamless Integrations: Enhancing Hotel Operations with Advanced…

      Smart Hotel Distribution: What Every Hotelier Needs…

      Maximizing Hotel Revenue: Advanced Channel Manager Strategies…

      The OTA Balancing Act: How a Channel…

  • News
    • Cloudbeds and STAAH partner to enhance channel…

      STAAH Achieves Prestigious Seamless Product Badge from…

      STAAH Product Updates You Can’t Miss –…

      Thoughtful Thursday – Reporting for Properties: Converting…

      Thoughtful Thursday – Matrix – Revenue Control…

  • Success Stories
    • Kenyan hospitality group’s smart switch to STAAH

      Bookings rise beyond expectations for boutique UK…

      The Komu Boosts Direct Revenue by 25%…

      Online Revenue Jumps 50% for Mangkuluhur Residences…

      23% more online bookings for Vivatel Kuala…

  • Resources
    • All BLAAH BLAAH @STAAH Connectivity News e-Books Events Podcast Quiz Testimonials Webinars

      Connect with Expedia – Expand Your Reach…

      Alexa+ could earn “top-of-the-funnel” spot in travel…

      STAAH & Hotelbeds: A Powerful Partnership Driving…

      STAAH’s new eBook to guide hoteliers through…

      BLAAH BLAAH @STAAH with Captain Mihir Deepak…

      BLAAH BLAAH @STAAH with Dia Mirza

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      BLAAH BLAAH @STAAH with Mauro Risch

      Connect with Expedia – Expand Your Reach…

      Alexa+ could earn “top-of-the-funnel” spot in travel…

      STAAH & Hotelbeds: A Powerful Partnership Driving…

      EMPOWERING CHANNEL PARTNERS: THE POWER OF CONTENT…

      STAAH’s new eBook to guide hoteliers through…

      STAAH ReviewMinder Playbook

      STAAH GDS Playbook

      The Expert Guide to Drive More Direct…

      BLAAH BLAAH @STAAH with Suwamana Wahyu Putra…

      BLAAH BLAAH @STAAH With Matthias Dybing And…

      BLAAH BLAAH @STAAH with Vikramjit Singh and…

      BLAAH BLAAH @STAAH with Suhail Kannampilly and…

      STAAH Weekly Hospitality Quiz: 17 January

      STAAH Weekly Hospitality Quiz: 10 January

      STAAH Weekly Hospitality Quiz: 20 December

      STAAH Weekly Hospitality Quiz: 13 December

      The Domain Hotel and Spa, Bahrain

      Pramana Experience (Indonesia)

      Merusaka Nusa Dua, Bali (Indonesia)

      Acappella Suite Hotel (Malaysia):

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Top voucher mistakes hoteliers make and how to avoid them

7 September 2022
How to market vouchers and avoid common mistakes woman shopping onlin hotel vouchers

You’ll find many articles on how to market vouchers correctly. This one is a bit different. Let us help you in avoiding some marketing mistakes and help you promote vouchers correctly


Sometimes what matters to get things right is advice on what you should not do to be successful with your voucher marketing.

Here are some of the most common mistakes hoteliers make when it comes to gift voucher marketing.

Waiting for a special occasion or high season to sell vouchers

voucher engine mistakes avoid

Although the gift card/ voucher sales lead-up to special occasions and during peak season are rapid, they need not be restricted to seasonal or occasional gifting. The popularity of digital gift cards isn’t affected beyond these times.

To drive maximum benefit from your Voucher Engine, have in place a strategy for always-on marketing to promote gift cards.

Not automating the process

Without an automated system, such as STAAH’s Voucher System, creating and selling gift vouchers can become very tedious for hotel staff to manage effectively. Manual processes increase the chances of errors, leading to guest dissatisfaction. Automation and partnering with the right technology is an investment to safeguard your brand and grow revenue opportunities.

Not being clear about the terms and conditions

There is no quicker way to erode your brand value and lose your customer than by providing misguided or unclear terms of use. Irate guests who feel they have been cheated are likely to leave a spate of negative online reviews. The result could be quite the opposite of your planned revenue hike with gift cards.

Lack of a sales and marketing plan

coupon gift certificate shopping concept

Much like your inventory and hotel facilities, vouchers require a thought-out approach to successfully market to the target audience at the right time. Don’t just set and forget your voucher engine. Integrate it with your property’s marketing plan to drive the revenue impact you seek from it.

Not having appealing offers

Packaging your gift card in a manner that guests see value in it is very important to drive up the sales for your gift vouchers. Don’t just stick to standard cash vouchers to spend on the property. Think out of the box with packages that provide guests a greater sense of value, incentivising them to buy.

Not offering discounts on gift vouchers

Don’t underestimate the power of discounts when it comes to vouchers. Selling a $100 online voucher for $75 to spend inside the property could be quite a revenue churner (if sold at the right time).

Not targeting in-house guests sufficiently

hotel voucher

Having experienced your brand and service hand, your biggest advocates are in-house guests or those who have stayed with you in the past. Leverage a direct approach for guests who are staying with you and channels such as email to target past guests with attractive gift voucher offers.

Not making gift vouchers visible enough

Give vouchers the pride of place on your website as well as in key places across the property, including the reception, restaurants, spa, gym and other similar high-use areas by guests. The more visible the gift cards to a guest, the more likely

Not involving frontline staff in gift voucher sales

As your guest-facing sales channel, they are best placed to upsell using gift vouchers. Putting an incentive programme for employees to encourage them to sell gift vouchers is a good idea.

Wrapping up

Gift cards remain popular, important, and expected. Avoiding the mistakes above is bound to help boost your online sales. Keen to know more about how gift voucher marketing can add to your bottom line? Contact the STAAH Team today sales@staah.com for a FREE DEMO

Here’s what our client has to say after using STAAH Voucher Engine:

STAAH Testimonial Facebook Cover

Top voucher mistakes hoteliers make and how to avoid them was last modified: September 6th, 2022 by Nashi Dasgupta

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