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  • Home
  • MANAGEMENT
    • “All in One” Property Management Systems Vs…

      What is the optimal distribution mix in…

      How to target Corporate Clients to your…

      GDS – is it relevant for you…

      Hotel budgets: things to keep in mind…

  • Marketing
    • Social media marketing tips for smart hoteliers

      Essentials of Hotel Marketing | Content, SEO…

      4 Simple Strategies to Boost Your Direct…

      Digital nomads – who they are and…

      Hotel marketing on Threads – what you…

  • Tips & Trends
    • How can I increase direct bookings to…

      Enhancing Visibility: Crucial Online Distribution Channels for…

      8 practical tips to increase your hotel’s…

      Hotel guest profiles and how you can…

      10 Reasons Why I Love Queenstown

  • News
    • STAAH and Asian hospitality management leader Archipelago…

      Thoughtful Thursday: Boost Your Direct Bookings with…

      Thoughtful Thursday: Boost Your Bookings with Packages…

      Thoughtful Thursday: Manage Booking.com Content Seamlessly via…

      RatePing and STAAH’s enhanced integration to help…

  • Vacation Rentals
    • 7 Tips & Tricks To Make Your…

      Facebook Marketing Tips For Your Vacation Rental…

      Why Guest Screening is important for Vacation…

      Digital marketing for hotels & vacation rentals…

      Don’t let energy bills soak up your…

  • Success Stories
    • KC Beach Club increases revenue by 50%…

      Kerala hotels grow their online bookings by…

      The Luxton Bandung records a 10% increase…

      More Bookings and Less Admin for Boutique…

      STAAH brings direct revenue success to Philippines’…

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    • All BLAAH BLAAH @STAAH e-Books Podcast Testimonials Webinars

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      STAAH ReviewMinder Playbook

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      The Expert Guide to Drive More Direct…

      BLAAH BLAAH @STAAH with Captain Mihir Deepak…

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      BLAAH BLAAH @STAAH with Avijit Arya and…

      BLAAH BLAAH @STAAH with Mauro Risch

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      The Expert Guide to Drive More Direct…

      STAAH Get Google Playbook

      BLAAH BLAAH @STAAH with Suwamana Wahyu Putra…

      BLAAH BLAAH @STAAH With Matthias Dybing And…

      BLAAH BLAAH @STAAH with Vikramjit Singh and…

      BLAAH BLAAH @STAAH with Suhail Kannampilly and…

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      Plume Villas New Zealand STAAH Testimonial

      Tunamaya Beach & Spa Desaru Malaysia STAAH…

      de Laxston Hotel Indonesia STAAH Testimonial

      STAAH Webinar Sell More Rooms with Google…

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      STAAH PRODUCT MASTERCLASS – SERIES 2 REVENUE…

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7 Latest Instagram & Facebook Features You Should Know About

6 June 2018
Facebook Features

An explore page, group video, hashtag in profiles and updated messenger, here are a few Facebook and Instagram features you should know about.


Facebook News feed Update

Facebook News Feed Update

A fundamental shift in the Facebook algorithm so your news feed features more content that you want to see and from the people, you want to see it from. The objective is to encourage more meaningful social conversations.

What this means for brands? You need to find smarter ways to get on the news feed – be more intentional in your organic posts and encourage on-platform engagement (eg. polls). Have a more targeted approach to your ads and posts in general. Use up and coming features like Facebook Live to drum up conversations.


Instagram - Explore and Search Page

Explore and Search Page on Instagram

Since this page was first launched in 2015, Facebook has been making regular updates. Coming soon is a completely redesigned version of this page, featuring Instagram posts based on what you’ve liked and browse content via a new ‘channels’ feature. Users will have a lot more control of what they see, so it is important to create/ curate content keeping them in mind.


Instagram - Group Video Chat

Group Video on Instagram

Reconfirming that video is the way forward with everything, Facebook has announced that soon you will be able to video chat on the Instagram platform. You can talk to one person privately or hold a group video chat.


Facebook - Groups

Facebook Groups Updates

There will soon be a tab that brings all your groups together in one place. There is also an announcement on making a Join Group button available to embed on websites. Tells you of the importance of groups and why you should make them work for you.


New Messenger Design

Messenger Redesign

The messenger app will become simpler and cleaner, much faster to use. As Facebook actively pushes this app and syncs it with advertising and bots, this update was much needed.


Hashtag in Instagram Bio

Hashtag in Instagram Bio

A single clickable link in your profile and 150 characters was never going to be enough for businesses. Thankfully, now you can link via a hashtag (#) – case in point to create one for your brand – so people can link to your content via that. Not only can you now add clickable hashtags to your profile’s bio on Instagram, but you can also add clickable links to other profiles in your bio.


AR Camera Effect - Instagram

AR Camera Effects

It’s quite cool what camera effects can do to your post engagements on Instagram. When rolled out in full, make sure you get familiar with this visual effects feature and use it effectively within your posts.

7 Latest Instagram & Facebook Features You Should Know About was last modified: August 15th, 2023 by staah

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