"marketing"

Right from boosting sales to improving customer relations, it is evident how technology plays an indispensable role in the hotel industry today. And while we talk about the importance of…

One of the simplest ways to gain organic search traffic and guests is claiming and optimising your Google My Business listing. Let’s see how to do this. What is Google…

In preparation for next year, we’ve found some top Hospitality Trends that can help your business and brand provide what your guest are looking for. Are you keep up with…

Treat Resort Group found the solution they were looking for when they invested in STAAH – and much more. Crafted for leisure and corporate travellers, Treat Resort Group has two…

Guest writer Jackie Douglas, President, Hospitality Sales & Marketing Association International (HSMAI) shares her insights and practices which the hospitality industry has learnt from COVID. The Hospitality Sales & Marketing…

According to a Google study, 48% of experiences are booked in-destination. Last-minute bookings are the biggest travel trend, especially since COVID struck. Travel-related mobile searches for “tonight” and “today” have…

OTAs are powerful marketing machines that provide hotels and vacation rentals great online exposure. But this exposure comes at a cost. Online travel agents (OTAs) form an integral part of…

How ready is your hotel’s website for Google’s latest algorithm change – page experience? Are you ready for yet another update from Google?  The page experience. This time, the search…

Understanding which customer groups drive the greatest value is critical to the success of your revenue management strategy. Before sophisticated marketing and advertising technologies existed, the “spray and pray” method…

According to a Google study 52% of travellers visit a hotel website after seeing it on an OTA, and 20% of direct bookings occurred after a hotel was found on…