"marketing"

On a hotel website, the most important component is the booking engine. A seamless guest experience begins with a simple & powerful online booking system, designed to deliver more direct…

You probably understand the needs and benefits of connecting to online travel agents (OTAs). But, how does one decide which are the best ones for their hotel. It’s not an…

Forward-thinking hotels are using gift vouchers as COVID-19 almost dries up the cash flow. STAAH property owners reported selling more than (NZD) $500,000  worth of vouchers using the STAAH Gift…

Travel and hospitality as we know it has changed – for good as most experts would say. How you manage and adapt to this change is critical to survival. Shrouded…

As the hotel distribution landscape continues to evolve and complexities and costs grow, effective hotel distribution and pricing strategies are more important than ever. Gone are the days where travel…

The power of the written word has always interested me. The ability to capture, intrigue, evoke emotion and encourage action is a critical skill set, the power of which is…

For hoteliers, gift vouchers present an instant injection of cash into (now) ailing businesses. For guests, the offers are almost too tempting to resist. Almost 30-35% of online gift vouchers…

Travel restrictions progressively being lifted around the world is clearly good news for our industry. During this recovery phase, albeit an unpredictable one, revenue management is critically important as it draws upon…

Plummeting organic traffic to your website does not mean SEO is redundant. On the contrary it is more important now than ever before to focus on organic search. With people…