STAAH Blog
  • Home
  • MANAGEMENT
    • What is the optimal distribution mix in…

      How to target Corporate Clients to your…

      GDS – is it relevant for you…

      Hotel budgets: things to keep in mind…

      Hotel revenue management: trends in a post…

  • Marketing
    • 7Ps of Hotel Marketing

      7 Awesome Video Marketing Ideas For Hotels

      Content Marketing Tools for Hoteliers To Try

      Top voucher mistakes hoteliers make and how…

      Hotel marketing | 11 Tips to Kickstart…

  • Tips & Trends
    • STAAH ReviewMinder Playbook

      Unlock the Power of Guest Feedback with…

      How to create a unique Airbnb listing…

      Why do Hoteliers Need An Online Reputation…

      Fun facts about GDS

  • News
    • The Big Connect Kolkata & Udaipur –…

      Meet The Team: Jai Motihar Head Business…

      STAAH Reveals The Top Online Booking Channels…

      The Expert Guide to Drive More Direct…

      Thoughtful Thursday: Important Update for Malaysian Hoteliers…

  • Vacation Rentals
    • 7 Tips & Tricks To Make Your…

      Facebook Marketing Tips For Your Vacation Rental…

      Why Guest Screening is important for Vacation…

      Digital marketing for hotels & vacation rentals…

      Don’t let energy bills soak up your…

  • Success Stories
    • Philippines hospitality marketing group chooses STAAH to…

      Malaysian resort reports a 90% increase in…

      STAAH ticks all boxes for Amritara Hotels

      AMI Suites reports a 303% year-on-year increase…

      juSTa Hotels & Resorts reaching the next…

  • Resources
    • All BLAAH BLAAH @STAAH e-Books Podcast Testimonials Webinars

      STAAH GDS Playbook

      The Expert Guide to Drive More Direct…

      STAAH Get Google Playbook

      STAAH Webinar Sell More Rooms with Google…

      BLAAH BLAAH @STAAH with Dia Mirza

      BLAAH BLAAH @STAAH with Avijit Arya and…

      BLAAH BLAAH @STAAH with Mauro Risch

      BLAAH BLAAH @STAAH with Tunku Iskandar

      STAAH GDS Playbook

      The Expert Guide to Drive More Direct…

      STAAH Get Google Playbook

      STAAH E-Guide: A-go-to-Communication Guide for Vacation Rentals

      BLAAH BLAAH @STAAH with Suwamana Wahyu Putra…

      BLAAH BLAAH @STAAH With Matthias Dybing And…

      BLAAH BLAAH @STAAH with Vikramjit Singh and…

      BLAAH BLAAH @STAAH with Suhail Kannampilly and…

      D Elegance Hotel Johor Malaysia STAAH Testimonial

      Plume Villas New Zealand STAAH Testimonial

      Tunamaya Beach & Spa Desaru Malaysia STAAH…

      de Laxston Hotel Indonesia STAAH Testimonial

      STAAH Webinar Sell More Rooms with Google…

      STAAH Webinar Sell More Rooms with Google…

      STAAH Webinar How to Sell More Rooms…

      STAAH PRODUCT MASTERCLASS – SERIES 2 REVENUE…

  • Free Demo
LATEST
STAAH ReviewMinder Playbook
Unlock the Power of Guest Feedback with STAAH...
Philippines hospitality marketing group chooses STAAH to grow...
How to create a unique Airbnb listing to...
Why do Hoteliers Need An Online Reputation Management...

STAAH Blog

  • Home
  • MANAGEMENT
    • What is the optimal distribution mix in…

      How to target Corporate Clients to your…

      GDS – is it relevant for you…

      Hotel budgets: things to keep in mind…

      Hotel revenue management: trends in a post…

  • Marketing
    • 7Ps of Hotel Marketing

      7 Awesome Video Marketing Ideas For Hotels

      Content Marketing Tools for Hoteliers To Try

      Top voucher mistakes hoteliers make and how…

      Hotel marketing | 11 Tips to Kickstart…

  • Tips & Trends
    • STAAH ReviewMinder Playbook

      Unlock the Power of Guest Feedback with…

      How to create a unique Airbnb listing…

      Why do Hoteliers Need An Online Reputation…

      Fun facts about GDS

  • News
    • The Big Connect Kolkata & Udaipur –…

      Meet The Team: Jai Motihar Head Business…

      STAAH Reveals The Top Online Booking Channels…

      The Expert Guide to Drive More Direct…

      Thoughtful Thursday: Important Update for Malaysian Hoteliers…

  • Vacation Rentals
    • 7 Tips & Tricks To Make Your…

      Facebook Marketing Tips For Your Vacation Rental…

      Why Guest Screening is important for Vacation…

      Digital marketing for hotels & vacation rentals…

      Don’t let energy bills soak up your…

  • Success Stories
    • Philippines hospitality marketing group chooses STAAH to…

      Malaysian resort reports a 90% increase in…

      STAAH ticks all boxes for Amritara Hotels

      AMI Suites reports a 303% year-on-year increase…

      juSTa Hotels & Resorts reaching the next…

  • Resources
    • All BLAAH BLAAH @STAAH e-Books Podcast Testimonials Webinars

      STAAH GDS Playbook

      The Expert Guide to Drive More Direct…

      STAAH Get Google Playbook

      STAAH Webinar Sell More Rooms with Google…

      BLAAH BLAAH @STAAH with Dia Mirza

      BLAAH BLAAH @STAAH with Avijit Arya and…

      BLAAH BLAAH @STAAH with Mauro Risch

      BLAAH BLAAH @STAAH with Tunku Iskandar

      STAAH GDS Playbook

      The Expert Guide to Drive More Direct…

      STAAH Get Google Playbook

      STAAH E-Guide: A-go-to-Communication Guide for Vacation Rentals

      BLAAH BLAAH @STAAH with Suwamana Wahyu Putra…

      BLAAH BLAAH @STAAH With Matthias Dybing And…

      BLAAH BLAAH @STAAH with Vikramjit Singh and…

      BLAAH BLAAH @STAAH with Suhail Kannampilly and…

      D Elegance Hotel Johor Malaysia STAAH Testimonial

      Plume Villas New Zealand STAAH Testimonial

      Tunamaya Beach & Spa Desaru Malaysia STAAH…

      de Laxston Hotel Indonesia STAAH Testimonial

      STAAH Webinar Sell More Rooms with Google…

      STAAH Webinar Sell More Rooms with Google…

      STAAH Webinar How to Sell More Rooms…

      STAAH PRODUCT MASTERCLASS – SERIES 2 REVENUE…

  • Free Demo

Travel and hospitality on how to cope up with the change?

22 July 2020
TRAVEL AND HOSPITALITY ON HOW TO MOVE FORWARD FROM COVID-19?

Travel and hospitality as we know it has changed – for good as most experts would say. How you manage and adapt to this change is critical to survival.


Shrouded behind masks and Perspex screens, is hospitality really hospitable now? How willing will people be to risk international travel in the future? Will airlines survive this crisis? Will visiting a hotel be considered a relaxing travel experience and not a risky proposition? Can small cafes survive for food service if social distancing is in place as a norm to avoid future outbreaks of similar viruses? Will businesses resort to Zoom for future conferences?

The fundamentals of hospitality industries and travel are being questioned in this crisis. The answers will define the future of these sectors (both travel and hotel industries). What is apparent is things will change. And you need to be ready for it.

The tech revolution

The technology industry has been built on a culture of change management and constant innovation. The start-up philosophy is rooted in how the industry works and responds to changes – even crisis. It prospers on its lean and agile approach to development, pivoting constantly to its dynamic environment and audience needs.

As the travel and tourism industry faces what is possibly its biggest crisis yet, it needs to adapt and change in response to the changing world. It could learn from the tech businesses and get into a start-up mode.

Let’s look at a few strategies that could inform this shift in thinking and how to manage it.

1) Understand your target audience

Travel and hospitality on how to move forward from COVID-19?

Go back to the basics of marketing – the 5 Ps, first of which is the product. Understand your business, evaluate its strengths and identify your unique selling point. Then look into your data – from your property management system, channel manager, website analytics and other sources to understand who your audience is?

Spend time in researching what the needs and issues of this audience are. For instance, you may be targeting professionals whose current problem may be working from home – it just isn’t easy when you have families to cater to. Perhaps you can offer your hotel/resort rooms as a peaceful home office for these professionals? Or you may be a family-friendly accommodation provider – sell staycation to this audience.

To be able to sell the right service, at the right time, you need to understand what is right for your target audience.

2) Be more targeted in your marketing

Carrying on from the above, don’t try to be everything to everybody.

Hoteliers have been known to have a broad targeting base – from business travelers to leisure, local to international, everyone welcomed.

When the going was easy, this approach was fine. Now, you need to be to the point with your marketing approach. Choose which audience set brings in maximum revenue to the business (consider overheads, operations and marketing when evaluating), then align your business and communications to go after this target audience. If that is business people, seeking a quiet sanctuary to work, then go after them. Don’t try to target noisy families too.

3) Listen to the team

Travel and hospitality on how to cope up with the change?

A 2017 Google study showed that the company’s most important new ideas came from B-teams comprising employees exhibiting a wide range of skills including: equality, generosity, curiosity toward others’ ideas, empathy and emotional intelligence. These teams may not have had the top scientists, but when team members feel confident speaking up and know they are being heard, great ideas are born.

As your industry goes through this massive change, invite your team to contribute. It may not be their core job, but you’ll be amazed at the feedback you could get and how you can convert it into a business opportunity.

4) Get the right technology

Travel and hospitality on how to move forward from COVID-19?

It has never been more important as now to be efficient. Technology enables efficiency and you must adopt it. Evaluate what you have – do you have the tools to understand your audience (data analysis), are you set up to efficiently deliver (distribution and revenue management), how is technology supporting your marketing (gift voucher management, review tools, social media management, etc) are you ops teams supported by the right level of automation?

Many new solutions carry little to no upfront cost and can cover their ongoing cost almost immediately, yet in normal times, who has the time to assess and integrate? Now that you have the time, evaluate your technology and ensure it is set up to meet your evolving needs.

5) Evaluate your process

Change is a process in itself – and different levels of a hotel organisation are going to be impacted by the progress of change. Outline your current state, transitionary periods and desired future outcome. Then involve every layer of your business to help them understand how this change will affect them. Identify training needs and maintain regular communications as you go through this change.

Don’t fallback on “how things were done”. Look ahead. Be agile in your service delivery. Most importantly be ready to pivot even the most recently implemented process if that gets you closer to your goal quicker.

6) Garner feedback

Change is driven by understanding the need for it. To get this market intelligence listen to your stakeholders. Talk to guests and understand what they expect from your property in this COVID world? What would they like changed? What they love?

Your sales team can provide business intelligence, understand your real audience better and provide key insights. The operations team is closely aligned to the product and can inform how your services can be evolved to have a greater impact. With the right feedback, change becomes a lot easier.

To conclude

Travel and hospitality on how to move forward from COVID-19?

Change is never easy, especially for an industry that has not ranked well ever for its agility. However, change is now critical to survive. Instead of trying to fight it and aim to get back to what things were, reimagine what the future and your role in it would look like.


Travel and hospitality on how to cope up with the change?

Travel and hospitality on how to cope up with the change? was last modified: October 26th, 2022 by staah

Related Articles

Is Your Hotel Booking Engine a Box...

What is a chatbot and does your...

Earth-friendly and Growing Strong

Gift vouchers generate nearly half a million...

STAAH Products

Channel Manager
Booking Engine
Instantsite Website
Gift Voucher Engine
Review Minder

About Us
  • About Us
  • Blog
  • Login
  • News
  • Contact Us
  • Careers
Integrations
  • Online Travel Agencies
  • Property Management Systems
  • Payment Gateways
  • Internet Booking Engines
  • Global Distribution Systems
  • SuNEW
Solutions
  • Hotel Channel Manager
  • Hotel Booking Engine
  • Instant Hotel Websites
  • Gift Voucher System
  • Review Management System
Get In Touch

Sales Enquiries: sales@staah.com

Customer Support: support@staah.com

Billing: accounts@staah.com

Careers: people@staah.com

Help Centre

Commission Savings Calculator
Truspilot - STAAH Capterra - STAAH Top Rated - Channel Management Software PCI-DSS
Fernmark Logo

Instant Channel Manager Mobile App

Instant Channel Manager Mobile App Instant Channel Manager Mobile App

Max Channel Manager Mobile App

Max Channel Manager Mobile App Max Channel Manager Mobile App

Reputation Manager Mobile App

Reputation Manager Mobile App Reputation Manager Mobile App

© Copyright. All Rights Reserved. STAAH Limited | Privacy Policy | Cookies Policy