"marketing"

Coming into the high season for holidays, brands are leveraging every selling opportunity possible. What’s your plan? Have you cut things too close and now find yourself scrambling to create…

As a part of STAAH’s Preferred partnership with Expedia Group, they are excited to share a new research study that explores the values and preferences of 8,000 travelers in eight…

Basic revenue management strategies comprise of market understanding and competitor awareness, segmentation and price optimization, pricing strategy, forecasting and yield management. Guest writer Benjamin Verot from HotelMinder shares his tips…

There are countless ways to lose a guest. While you can’t fix them all, here are some of the most common ones to avoid. 1.    Inflexible cancellation policy Flexible bookings and…

Achieving cashflow calm can be tricky at the best of times. During a crisis, the problem just multiplies. The holy grail of cashflow management is to have a steady stream…

Tourism New Zealand is helping Kiwis take the mystery out of finding the perfect gifts for their loved ones with the launch of its new Gifting Hub on NewZealand.com.    Enabling Kiwis to…

Have you picked up running and optimising your Facebook marketing? Let’s look at some common mistakes advertisers make and how to avoid them. You spend a ton of money on…

Guest experience has evolved from just loyalty programmes to creating immersive experiences across the entire guest journey. While hotels are meeting basic lodging needs, today’s consumers want—and expect—much more from…

Establishing specific but simple, comprehensive and flexible room types is the best way to pique interest among prospects and increase sales while making rooms management easier. Guest writer Benjamin Verot…

She’s strong, confident, a travel enthusiast and a highly passionate about her profession and deeply engrossed in the hospitality-tech industry. Meet the Sales Guru – Michelle Yong, Senior Business Development…